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Lorimar Film Entertainment
Logo descriptions by James Fabiano, Sean Beard and Matt A.
Logo captures by Eric S., V of Doom, Mr. Logo Lord and Others
Editions by V of Doom
Video captures courtesy of Phasicblu, Logoman7881 and Eric S.
Background: Lorimar Productions began to produce movies in 1976. Later on, the company purchased the Allied Artists Pictures library in 1980 when said company broke, but it didn't have its own movie arm until 1986 when Lorimar merged with Telepictures as Lorimar Motion Pictures, but when these television divisions became separate companies in 1988, the film unit was reorganized as Lorimar Film Entertainment, closing definitively in 1990. Today, most of the Lorimar movie releases, with some exceptions, are currently held by Warner Bros. Entertainment.
1st Logo
(1977-1986)
Nicknames: "The Orange Line of Doom", "Script"
Logo: All the same as the 1978-1986 TV version, with "Presents" below or "A LORIMAR Presentation", with the logo animated out in-between "A" and "Presentation". In other cases, it's bylineless.
Variant: Sometimes the ''LORIMAR'' text is red.
FX/SFX/Cheesy Factor: Same as the TV version.
Music/Sounds: The same Elliot/Ferguson musical scale was played sometimes. Other times, the logo was silent.
Availability: Pretty rare, the silent version was spotted on a cable showing of Tank, and the video version of The Last Starfighter. Warner Bros. used to plaster their logo over this one, but it is hard to tell if this logo will be preserved, due to the low output of films by Lorimar, such as Being There and An Officer and a Gentleman among other notable Lorimar titles.
Scare Factor: Medium. A little tamer than the TV version, but still moderate. The silence that usually accompanied this logo helped, but with the uncommon use of that music, it could rise a bit.
2nd Logo
(1986-1990)
Nicknames: "Lorimar Sunburst", "L-T Sunburst"
Logo: Starts with a yellow flash with a white sunburst in the middle. As the flash fades, the logo slowly comes forward. It consists of the words "LORIMAR" with "MOTION PICTURES" under that. All the words are red with white and blue outlines. Under the "Motion Pictures" is an upside down triangle shape with white lines to give the logo a 3-D look. At the point of the triangle is a half circle shaped space, and as the logo forms the sunburst becomes a little yellow flash of light that moves downward and enters the opening at the logo's bottom. Under the entire logo are the words "A Division of Lorimar-Telepictures".
Trivia: Because of the usage of lights and flashes, this logo has been compared to the popular Columbia Pictures Television logo of 1976-82, hence its also being called a "sunburst".
FX/SFX: The moving logo and the light joining it.
Music/Sounds: Silent, usually the movie's opening song or soundtrack.
Availability: As with many '80s logos, you'll have to look for older issues of certain videos. Most Lorimar movies are now out of print today. It appeared at the beginning of Action Jackson (the Lorimar Home Video copy), the pseudo-biographic/musical movie of Michael Jackson Moonwalker, The Boy Who Could Fly and The Morning After among others. It is generally rare, considering that Lorimar put out few movies while being teamed up with Telepictures.
Scare Factor: Low, though the dramatics of the flash and those words slowly approaching may get to some, I'd imagine. It does depend on the music playing over it, as one movie with the logo starts with a "SMACK" or explosion as the logo comes.
Logo captures by Eric S., V of Doom, Mr. Logo Lord and Others
Editions by V of Doom
Video captures courtesy of Phasicblu, Logoman7881 and Eric S.
Background: Lorimar Productions began to produce movies in 1976. Later on, the company purchased the Allied Artists Pictures library in 1980 when said company broke, but it didn't have its own movie arm until 1986 when Lorimar merged with Telepictures as Lorimar Motion Pictures, but when these television divisions became separate companies in 1988, the film unit was reorganized as Lorimar Film Entertainment, closing definitively in 1990. Today, most of the Lorimar movie releases, with some exceptions, are currently held by Warner Bros. Entertainment.
1st Logo
(1977-1986)
Nicknames: "The Orange Line of Doom", "Script"
Logo: All the same as the 1978-1986 TV version, with "Presents" below or "A LORIMAR Presentation", with the logo animated out in-between "A" and "Presentation". In other cases, it's bylineless.
Variant: Sometimes the ''LORIMAR'' text is red.
FX/SFX/Cheesy Factor: Same as the TV version.
Music/Sounds: The same Elliot/Ferguson musical scale was played sometimes. Other times, the logo was silent.
Availability: Pretty rare, the silent version was spotted on a cable showing of Tank, and the video version of The Last Starfighter. Warner Bros. used to plaster their logo over this one, but it is hard to tell if this logo will be preserved, due to the low output of films by Lorimar, such as Being There and An Officer and a Gentleman among other notable Lorimar titles.
Scare Factor: Medium. A little tamer than the TV version, but still moderate. The silence that usually accompanied this logo helped, but with the uncommon use of that music, it could rise a bit.
2nd Logo
(1986-1990)
Nicknames: "Lorimar Sunburst", "L-T Sunburst"
Logo: Starts with a yellow flash with a white sunburst in the middle. As the flash fades, the logo slowly comes forward. It consists of the words "LORIMAR" with "MOTION PICTURES" under that. All the words are red with white and blue outlines. Under the "Motion Pictures" is an upside down triangle shape with white lines to give the logo a 3-D look. At the point of the triangle is a half circle shaped space, and as the logo forms the sunburst becomes a little yellow flash of light that moves downward and enters the opening at the logo's bottom. Under the entire logo are the words "A Division of Lorimar-Telepictures".
Trivia: Because of the usage of lights and flashes, this logo has been compared to the popular Columbia Pictures Television logo of 1976-82, hence its also being called a "sunburst".
FX/SFX: The moving logo and the light joining it.
Music/Sounds: Silent, usually the movie's opening song or soundtrack.
Availability: As with many '80s logos, you'll have to look for older issues of certain videos. Most Lorimar movies are now out of print today. It appeared at the beginning of Action Jackson (the Lorimar Home Video copy), the pseudo-biographic/musical movie of Michael Jackson Moonwalker, The Boy Who Could Fly and The Morning After among others. It is generally rare, considering that Lorimar put out few movies while being teamed up with Telepictures.
Scare Factor: Low, though the dramatics of the flash and those words slowly approaching may get to some, I'd imagine. It does depend on the music playing over it, as one movie with the logo starts with a "SMACK" or explosion as the logo comes.
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