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London Weekend Television
Logo descriptions by Matt Williams and Kris Starring
Logo captures and videos courtesy of trilo35, JokerCapt, maramotus, and BSH12, Mr. Logo Lord, and aik4on
1st Logo
(1968-1969)
Nickname: "Zooming Words", "Pinball Noise", "LWT Pinball"
Logo: On a black screen, the words "From London Weekend Television" zoom in from the center.
Variants:
Cheesy Factor: The zooming in looks like someone is moving it onto the screen.
Music/Sounds: A Moog synthesizer ending with a "pinball noise". The public affairs variant used a different end theme.
Availability: Not widely seen in America.
Scare Factor: Medium to high; the Moog synthesizer and choppy zoom effect may get on some people's nerves. Low to medium for the public affairs variant, and none for the still variant.
2nd Logo
(1969-1971)
Nickname: "LWTV Ring", "London Weekend", "No LWT"
Logo: On a yellow-orange background, 3 rows of stripes form, the middle being cream-colored, and the ones to the sides of it a darker brownish color. They then rotate to the left, revealing that it is a circle with an outline of stripes (which is supposed to resemble a British pound coin), and "from London Weekend" in the center.
Variant: Sometimes, "A Colour Production" would be shown below.
B/W Variant: This logo originated in black and white, with the brownish stripes dark gray and the background a light gray.
FX/SFX: The rotating.
Cheesy Factor: Surprisingly none; the animation is clean.
Music/Sounds: A four-note "highbrow" tune with four timpani drum beats at the end (in the B&W logo, the music is at a slightly lower pitch with three drum beats).
Availability: Not widely seen in America.
Scare Factor: None; this is a clean logo.
3rd Logo
(1971-1978)
Nickname: "The River", "London Weekend II"
Logo: On a black background, a row of orange, white, and blue stripes moves onto the screen. They swerve at strategic points, resembling a connected "LW", with the W connected to the L by the bottom of the letter. Above it, the words "London Weekend" appear.
Variants:
Cheesy Factor: Rather rough animation.
Music/Sounds: A xylophone scale that climaxes in a full orchestra. The still version is silent, or has the end theme playing over it.
Availability: Rare. The 1990 series Love for Lydia has the logo retained on VHS and possibly DVD, as well.
Scare Factor: Low to medium; the rough animation combined with the jingle may rattle nerves.
4th Logo
(1978-1985)
Nickname: "The River II", "LWT Returns", "LWT I"
Logo: The same as logo 3, but near the end of the animation, the "LW" disconnects and morphs into the letters "LWT", each made up of the same stripe pattern. Below it, "London Weekend Television" appears.
Variant: One end variant used around Christmastime had the logo covered in snow.
FX/SFX: The appearance of the stripes and the morphing effect.
Cheesy Factor: Slightly smoother but still rough.
Music/Sounds: The same as above, only slightly redone so that the end is a bit more majestic.
Availability: Again, usually only seen in Britain.
Scare Factor: Low; the animation is still rough, but the jingle is mellower.
5th Logo
(1982)
Nickname: "LWT Nightlife"
Logo: We see some white, then green, and finally orange neon lines forming the LWT logo. Then, the three color segments "flash" separately. "NIGHTLIFE" is drawn at the bottom right in a futuristic green font, with the dots on the I's flashing in afterward. This is repeated again.
FX/SFX: The neon effects forming the logo; very nicely done for 1982.
Music/Sounds: A jazzy fanfare with saxophones and drums, with the last note being played really high.
Availability: Extinct on TV; used as a Britain-only ident in 1982.
Scare Factor: Low.
6th Logo
(1982-1986)
Nicknames: "Your Weekend ITV", "LWT II"
Logo: On a black background, we see red, white, and blue 3D stripes coming from the top and bottom of the screen. We rotate around to find that the stripes are the diagonal lines going through the "W" in LWT, elongated and stretching far from the logo. The lines all condense and go in to place as the LWT rotates to face us, and a sphere with a design somewhat similar to the 80's New World logo on it rotates into view. The sphere and LWT stop and the words "Your Weekend ITV" (ITV being in the form of the '80s ITV print logo) rotate around coming from the left, "orbiting" the sphere, and stop at the bottom left corner of the screen.
FX/SFX: Great early 3D CGI from LWT! Has to tie with the TSW logo for the best logo of 1982.
Cheesy Factor: The cheesy "futuristic" synth music does not go with this logo.
Music/Sounds: Starts out with a futuristic computer-like synth sound, which culminates into an '80s techno jingle, and ends in a deep synth bass.
Availability: Extinct, and only seen in Britain. LWT used it as an alternative to the "River" ident for introducing shows out-of-vision (such as ITN news breaks) and as a break bumper in the early '80s.
Scare Factor: Medium; the dark nature of the logo combined with the synth music may cause some scares.
7th Logo
(1986-1989)
Nickname: "Blinds", "Genesis" (national variant), "Solari" (local variant), "LWT III"
Logo: On a gray textured background, the stripes on the letters "LWT" slowly rotate into view, forming the letters in the process. The letters are formed one by one. The orange stripes are now clearly red. A shadow forms when the logo is completely formed.
Variants:
Cheesy Factor: None; great CGI that holds up even today. LWT was by now famous for good logos.
Music/Sounds: A triumphant synthesized theme, sometimes accompanied by a continuity announcement.
Availability: Seen mainly in Britain. ITV abolished pre-show idents like this in 1988 so idents would become even scarcer from this point on.
Scare Factor: None; this is an excellent logo.
8th Logo
(1986-1989)
Nickname: "LWT Kids"
Logo: On a blue space BG, we see three "invisible kids" with white T-shirts, each with a different-colored cap (with matching sneakers) colored blue/yellow, red/white, and green/yellow from left to right. They dance around as a boom box and three colored balls fly across the screen. This ends with the kids spinning around one by one, revealing a letter in the LWT logo, but redesigned in a lightning bolt font. The three kids strike a pose afterward.
FX/SFX: The dancing kids; great 2D animation.
Music/Sounds: A rock/hip-hop rendition of the fanfare from logo 6, sometimes followed by a continuity announcement.
Availability: Extinct on TV; this was used as an ID during children's programming.
Scare Factor: None; it's a cute logo with great animation and music.
9th Logo
(1989)
TBA
10th Logo
(1989-1991)
Nickname: "ITV Generic","LWT IV"
See ITV for description.
11th Logo
(1991-1996)
Nickname: "LWT V"
Logo: On a black background, several red, white, and blue squares appear in two squares. They then move towards each other, forming a CGI "LWT" logo. Behind it, several streaks in red, white, and blue appear. Sometimes, the ITV logo would appear below.
Variant: There are special holiday variants of this logo.
FX/SFX: The square effects.
Cheesy Factor: Nothing cheesy.
Music/Sounds: A variation of the David Dundas theme, sometimes with a continuity announcement at the end.
Availability: Again, now extinct on TV.
Scare Factor: Low; a clean logo, and a warm-up for the next logo LWT used. :)
11th Logo
(1996-1999)
Nickname: "LWT VI"
Logo: On a black background, two "stars" of squares appear, in the LWT colors. The squares then zoom away from the star-like shape and then group together to form a new LWT logo, now redesigned, with the stripes now cut out of the letters and the LWT being a solid red, white, and blue, respectively. The logo is on a background with smoke.
Variants:
Cheesy Factor: Not cheesy at all; in fact, this is one of the best animations I personally have seen (Actually, to be honest, I thought the smoke looked kinda fake, so there is cheesiness involved).
Music/Sounds: An orchestral hit followed by a string section climaxing in a four-note fanfare. A continuity announcement may follow. The music would sound less uplifting during tragic events (such as during the death of Princess Diana).
Availability: Sadly, extinct on TV.
Scare Factor: None; A VERY nice logo with as I noted some EXCELLENT animation (however, if you haven't seen this logo before, you might get caught WAY off-guard by the music, as it is very loud, and the animation's kinda fast paced, so I would actually raise it to medium to high for those that haven't seen it yet).
12th Logo
(1998)
Left: The candles used.
Right: The finished ID.
Note: This was used to commemorate LWT's 30th anniversary.
Nickname: "The Candles", "LWT VII"
Logo: On a black BG, we pan upward from the side of red, white, and blue CGI candles with glowing white flames (kinda looking like lightbulbs), and bubbles with the LWT logo in them flying out. Then, one of the bubbles rises up to match the size of the candles, and a big 30 appears in the bubbles. "Thirty Years of LWT" shimmers in below the bubble-candle, while many LWT logos constantly revolve around it.
FX/SFX: The panning, the glowing, the bubbles flowing and re-sizing, the shimmering, and revolving.
Music/Sounds: A more fancy sounding version of logo 9's theme. A continuity announcement may follow at the end.
Availability: Again, extinct on TV.
Scare Factor: Minimal; the bubbles are a great touch, so this is a harmless ID.
13th Logo
(1999-2000)
Nickname: "TV From the Heart", "LWT VIII"
See ITV for description.
14th Logo
(2000-2002)
Nickname: "The Video Wall", "LWT IX"
Logo: A crowd of people, shown in silhouette, are watching a mostly red video wall. The camera zooms towards the wall and then "flashes" to the LWT/ITV logo like in logo 9, scrunched up and rotated. The logo rotates to its normal position and we zoom out to see it pictured on the video wall, with red "static" behind it. The web address, "www.g-wizz.net/lwt", appears below.
Variant: Starting in 2001, the ITV logo at the bottom is replaced with an identical ITV1 logo, following the name change for the network. The video wall is mostly blue and less "staticky" in this version, and the URL www.lwt.co.uk is shown below.
FX/SFX: The video wall.
Cheesy Factor: None; other than the ugly blood-red color scheme of the 1st variant, this is a return to LWT's strengths, which are good, creative logos.
Music/Sounds: A rather electronic theme with beeping sounds, which became slightly rearranged in 2001 with less apparent beeping sounds. This would sometimes be followed by a continuity announcement.
Availability: No longer current. This ident was sadly to be LWT's last, as the new branding for ITV1 as of October 27, 2002 called for a generic, flagship London region that gave the city no regional identity. The new region is known offscreen as "ITV1 London" and operates both weekdays and weekends.
Scare Factor: None; in fact, complaints by viewers that the previous logo was tacky probably led to this one! Nonetheless, this logo was a fitting end to an ITV company with a long history of famous logos.
Logo captures and videos courtesy of trilo35, JokerCapt, maramotus, and BSH12, Mr. Logo Lord, and aik4on
1st Logo
(1968-1969)
Nickname: "Zooming Words", "Pinball Noise", "LWT Pinball"
Logo: On a black screen, the words "From London Weekend Television" zoom in from the center.
Variants:
- In the earliest years of its life, the logo was still and silent.
- One extremely rare variant had the words "Television" wipe out so that "Public Affairs" would wipe in in its place. Also, the words do not zoom in at the beginning.
Cheesy Factor: The zooming in looks like someone is moving it onto the screen.
Music/Sounds: A Moog synthesizer ending with a "pinball noise". The public affairs variant used a different end theme.
Availability: Not widely seen in America.
Scare Factor: Medium to high; the Moog synthesizer and choppy zoom effect may get on some people's nerves. Low to medium for the public affairs variant, and none for the still variant.
2nd Logo
(1969-1971)
Nickname: "LWTV Ring", "London Weekend", "No LWT"
Logo: On a yellow-orange background, 3 rows of stripes form, the middle being cream-colored, and the ones to the sides of it a darker brownish color. They then rotate to the left, revealing that it is a circle with an outline of stripes (which is supposed to resemble a British pound coin), and "from London Weekend" in the center.
Variant: Sometimes, "A Colour Production" would be shown below.
B/W Variant: This logo originated in black and white, with the brownish stripes dark gray and the background a light gray.
FX/SFX: The rotating.
Cheesy Factor: Surprisingly none; the animation is clean.
Music/Sounds: A four-note "highbrow" tune with four timpani drum beats at the end (in the B&W logo, the music is at a slightly lower pitch with three drum beats).
Availability: Not widely seen in America.
Scare Factor: None; this is a clean logo.
3rd Logo
(1971-1978)
Nickname: "The River", "London Weekend II"
Logo: On a black background, a row of orange, white, and blue stripes moves onto the screen. They swerve at strategic points, resembling a connected "LW", with the W connected to the L by the bottom of the letter. Above it, the words "London Weekend" appear.
Variants:
- At the end of programs, the logo would be still, and "A Colour Production" would be seen below, or it would be written as "A London Weekend Colour Production". Sometimes, it would be shown on a white BG.
- There is an extremely rare version with out the accompanying text.
Cheesy Factor: Rather rough animation.
Music/Sounds: A xylophone scale that climaxes in a full orchestra. The still version is silent, or has the end theme playing over it.
Availability: Rare. The 1990 series Love for Lydia has the logo retained on VHS and possibly DVD, as well.
Scare Factor: Low to medium; the rough animation combined with the jingle may rattle nerves.
4th Logo
(1978-1985)
Nickname: "The River II", "LWT Returns", "LWT I"
Logo: The same as logo 3, but near the end of the animation, the "LW" disconnects and morphs into the letters "LWT", each made up of the same stripe pattern. Below it, "London Weekend Television" appears.
Variant: One end variant used around Christmastime had the logo covered in snow.
FX/SFX: The appearance of the stripes and the morphing effect.
Cheesy Factor: Slightly smoother but still rough.
Music/Sounds: The same as above, only slightly redone so that the end is a bit more majestic.
Availability: Again, usually only seen in Britain.
Scare Factor: Low; the animation is still rough, but the jingle is mellower.
5th Logo
(1982)
Logo: We see some white, then green, and finally orange neon lines forming the LWT logo. Then, the three color segments "flash" separately. "NIGHTLIFE" is drawn at the bottom right in a futuristic green font, with the dots on the I's flashing in afterward. This is repeated again.
FX/SFX: The neon effects forming the logo; very nicely done for 1982.
Music/Sounds: A jazzy fanfare with saxophones and drums, with the last note being played really high.
Availability: Extinct on TV; used as a Britain-only ident in 1982.
Scare Factor: Low.
6th Logo
(1982-1986)
Logo: On a black background, we see red, white, and blue 3D stripes coming from the top and bottom of the screen. We rotate around to find that the stripes are the diagonal lines going through the "W" in LWT, elongated and stretching far from the logo. The lines all condense and go in to place as the LWT rotates to face us, and a sphere with a design somewhat similar to the 80's New World logo on it rotates into view. The sphere and LWT stop and the words "Your Weekend ITV" (ITV being in the form of the '80s ITV print logo) rotate around coming from the left, "orbiting" the sphere, and stop at the bottom left corner of the screen.
FX/SFX: Great early 3D CGI from LWT! Has to tie with the TSW logo for the best logo of 1982.
Cheesy Factor: The cheesy "futuristic" synth music does not go with this logo.
Music/Sounds: Starts out with a futuristic computer-like synth sound, which culminates into an '80s techno jingle, and ends in a deep synth bass.
Availability: Extinct, and only seen in Britain. LWT used it as an alternative to the "River" ident for introducing shows out-of-vision (such as ITN news breaks) and as a break bumper in the early '80s.
Scare Factor: Medium; the dark nature of the logo combined with the synth music may cause some scares.
7th Logo
(1986-1989)
Nickname: "Blinds", "Genesis" (national variant), "Solari" (local variant), "LWT III"
Logo: On a gray textured background, the stripes on the letters "LWT" slowly rotate into view, forming the letters in the process. The letters are formed one by one. The orange stripes are now clearly red. A shadow forms when the logo is completely formed.
Variants:
- For local programs, the entire picture rotates like a pair of venetian blinds to pictures of the letters separately on the gray background, then to a picture of all the letters together.
- At the end of locally-produced programs (like the other ITV franchises), there would be a still, silent version of this logo with a smaller LWT logo and "AN LWT PRODUCTION (or "PROGRAMME") FOR" and the ITV logo below it. Sometimes, there would just be "AN LWT PRODUCTION (PROGRAMME)", or just a copyright date below.
Cheesy Factor: None; great CGI that holds up even today. LWT was by now famous for good logos.
Music/Sounds: A triumphant synthesized theme, sometimes accompanied by a continuity announcement.
Availability: Seen mainly in Britain. ITV abolished pre-show idents like this in 1988 so idents would become even scarcer from this point on.
Scare Factor: None; this is an excellent logo.
8th Logo
(1986-1989)
Logo: On a blue space BG, we see three "invisible kids" with white T-shirts, each with a different-colored cap (with matching sneakers) colored blue/yellow, red/white, and green/yellow from left to right. They dance around as a boom box and three colored balls fly across the screen. This ends with the kids spinning around one by one, revealing a letter in the LWT logo, but redesigned in a lightning bolt font. The three kids strike a pose afterward.
FX/SFX: The dancing kids; great 2D animation.
Music/Sounds: A rock/hip-hop rendition of the fanfare from logo 6, sometimes followed by a continuity announcement.
Availability: Extinct on TV; this was used as an ID during children's programming.
Scare Factor: None; it's a cute logo with great animation and music.
9th Logo
(1989)
10th Logo
(1989-1991)
See ITV for description.
11th Logo
(1991-1996)
Logo: On a black background, several red, white, and blue squares appear in two squares. They then move towards each other, forming a CGI "LWT" logo. Behind it, several streaks in red, white, and blue appear. Sometimes, the ITV logo would appear below.
Variant: There are special holiday variants of this logo.
FX/SFX: The square effects.
Cheesy Factor: Nothing cheesy.
Music/Sounds: A variation of the David Dundas theme, sometimes with a continuity announcement at the end.
Availability: Again, now extinct on TV.
Scare Factor: Low; a clean logo, and a warm-up for the next logo LWT used. :)
11th Logo
(1996-1999)
Nickname: "LWT VI"
Logo: On a black background, two "stars" of squares appear, in the LWT colors. The squares then zoom away from the star-like shape and then group together to form a new LWT logo, now redesigned, with the stripes now cut out of the letters and the LWT being a solid red, white, and blue, respectively. The logo is on a background with smoke.
Variants:
- During Christmastime, one variant was used in which a star and falling CGI ornaments in the shape of a tree were superimposed over the logo. Another variant used fireworks flying around.
- A short variant exists, which cuts halfway to the squares forming the logo.
- During football/soccer games, the letters transform into footballs/soccer balls (still in their respective colors) and swirl around.
- Waving chekered flag graphics and sounds of cars speeding by would be used during broadcasts of Grand Prix races.
- A New Year's variant was also used, which is yet to be described.
- There was another odd variant in which the squares zoomed out and came together at an angle, swaying back and forth. A more soothing rendition of the fanfare is used here.
- An end variant had "An LWT Production" below, sometimes with an extra credit to Channel 5 and a Channel 5 copyright date below. This was also sometimes shared with the split-screen credits on the right.
Cheesy Factor: Not cheesy at all; in fact, this is one of the best animations I personally have seen (Actually, to be honest, I thought the smoke looked kinda fake, so there is cheesiness involved).
Music/Sounds: An orchestral hit followed by a string section climaxing in a four-note fanfare. A continuity announcement may follow. The music would sound less uplifting during tragic events (such as during the death of Princess Diana).
Availability: Sadly, extinct on TV.
Scare Factor: None; A VERY nice logo with as I noted some EXCELLENT animation (however, if you haven't seen this logo before, you might get caught WAY off-guard by the music, as it is very loud, and the animation's kinda fast paced, so I would actually raise it to medium to high for those that haven't seen it yet).
12th Logo
(1998)
Left: The candles used.
Right: The finished ID.
Note: This was used to commemorate LWT's 30th anniversary.
Nickname: "The Candles", "LWT VII"
Logo: On a black BG, we pan upward from the side of red, white, and blue CGI candles with glowing white flames (kinda looking like lightbulbs), and bubbles with the LWT logo in them flying out. Then, one of the bubbles rises up to match the size of the candles, and a big 30 appears in the bubbles. "Thirty Years of LWT" shimmers in below the bubble-candle, while many LWT logos constantly revolve around it.
FX/SFX: The panning, the glowing, the bubbles flowing and re-sizing, the shimmering, and revolving.
Music/Sounds: A more fancy sounding version of logo 9's theme. A continuity announcement may follow at the end.
Availability: Again, extinct on TV.
Scare Factor: Minimal; the bubbles are a great touch, so this is a harmless ID.
13th Logo
(1999-2000)
Nickname: "TV From the Heart", "LWT VIII"
See ITV for description.
14th Logo
(2000-2002)
Nickname: "The Video Wall", "LWT IX"
Logo: A crowd of people, shown in silhouette, are watching a mostly red video wall. The camera zooms towards the wall and then "flashes" to the LWT/ITV logo like in logo 9, scrunched up and rotated. The logo rotates to its normal position and we zoom out to see it pictured on the video wall, with red "static" behind it. The web address, "www.g-wizz.net/lwt", appears below.
Variant: Starting in 2001, the ITV logo at the bottom is replaced with an identical ITV1 logo, following the name change for the network. The video wall is mostly blue and less "staticky" in this version, and the URL www.lwt.co.uk is shown below.
FX/SFX: The video wall.
Cheesy Factor: None; other than the ugly blood-red color scheme of the 1st variant, this is a return to LWT's strengths, which are good, creative logos.
Music/Sounds: A rather electronic theme with beeping sounds, which became slightly rearranged in 2001 with less apparent beeping sounds. This would sometimes be followed by a continuity announcement.
Availability: No longer current. This ident was sadly to be LWT's last, as the new branding for ITV1 as of October 27, 2002 called for a generic, flagship London region that gave the city no regional identity. The new region is known offscreen as "ITV1 London" and operates both weekdays and weekends.
Scare Factor: None; in fact, complaints by viewers that the previous logo was tacky probably led to this one! Nonetheless, this logo was a fitting end to an ITV company with a long history of famous logos.
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