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London Weekend Television
Written and Compiled by Matt Williams and Kris Starring
Logo captures by Mr. Logo Lord and mr3urious
Video captures by trilo35, JokerCapt, maramotus, and BSH12
1st Logo
(1968-1969)
Nickname: "Zooming Words", "Pinball Noise"
Logo: On a black screen, the words "From London Weekend Television" zoom in from the center.
FX: The zooming in.
Cheesy Factor: The zooming in looks like someone is moving it onto the screen.
Music: A moog synthesizer ending with a "pinball noise".
Availability: Not widely seen in America.
Scare Factor: High; the moog synthesizer and choppy zoom effect will get on nerves.
2nd Logo
(1969-1971)
Nickname: "LWTV Ring"
Logo: On a yellow-orange background, 3 rows of stripes form, the middle being cream-colored, and the ones to the sides of it a darker brownish color. They then rotate to the left, revealing that it is a circle with an outline of stripes (which is supposed to resemble a British pound coin), and "from London Weekend" in the center.
B/W Variant: This logo originated in black and white, with the brownish stripes dark gray and the background a light gray.
FX: The rotating.
Cheesy Factor: Surprisingly none; the animation is clean.
Music: A four-note "highbrow" tune with four timpani drum beats at the end (in the B&W logo, the music is at a slightly lower pitch with three drum beats).
Availability: Not widely seen in America.
Scare Factor: None; this is a clean logo.
3rd Logo
(1971-1978)
Nickname: "The River"
Logo: On a black background, a row of orange, white, and blue stripes moves onto the screen. They swerve at strategic points, resembling a connected "LW", with the W connected to the L by the bottom of the letter. Above it, the words "London Weekend" appear.
FX: The appearance of the stripes.
Cheesy Factor: Rather rough animation.
Music: A xylophone scale that climaxes in a full orchestra.
Availability: Not widely seen in America.
Scare Factor: Medium; the rough animation combined with the jingle can rattle nerves.
4th Logo
(1978-1985)
Nickname: "The River II"
Logo: The same as logo 3, but near the end of the animation, the "LW" disconnects and morphs into the letters "LWT", each made up of the same stripe pattern. Below it, "London Weekend Television" appears.
FX: The appearance of the stripes and the morphing effect.
Cheesy Factor: Slightly smoother but still rough.
Music: The same as above, only slightly redone so that the end is a bit more majestic.
Availability: Again, usually only seen in Britain.
Scare Factor: Low to medium; the animation is still rough, but the jingle is mellower.
5th Logo
(1982-1986)
Nickname: "Your Weekend ITV"
Logo: On a black background, we see red, white, and blue 3D stripes coming from the top and bottom of the screen. We rotate around to find that the stripes are the diagonal lines going through the "W" in LWT, elongated and stretching far from the logo. The lines all condense and go in to place as the LWT rotates to face us, and a sphere with a design somewhat similar to the 80's New World logo on it rotates into view. The sphere and LWT stop and the words "Your Weekend ITV" (ITV being in the form of the 80's ITV print logo) rotate around coming from the left, "orbiting" the sphere, and stop at the bottom left corner of the screen.
FX: Great early 3D CGI from LWT! Has to tie with the TSW logo for the best logo of 1982.
Cheesy Factor: The cheesy, "futuristic" synth music does not go with this logo.
Music: Starts out with a futuristic computer-like synth sound, which culminates into an 80's techno jingle, and ends in a deep synth bass.
Availability: Extinct, and only seen in Britain. LWT used it as an alternative to the "River" ident for introducing shows out-of-vision (such as ITN news breaks) and as a break bumper in the early 80's.
Scare Factor: Medium; the dark nature of the logo combined with the synth music may cause some scares.
6th Logo
(1986-1989)
Nickname: "Blinds", "Genesis" (national variant), "Solari" (local variant)
Logo: On a gray background, the stripes on the letters "LWT" slowly rotate into view, forming the letters in the process. The letters are formed one by one. The orange stripes are now clearly red. A shadow forms when the logo is completely formed.
Variant: For local programs, the entire picture rotates like a pair of venetian blinds to pictures of the letters separately on the gray background, then to a picture of all the letters together.
FX: The rotating in of the stripes.
Cheesy Factor: None; great CGI that holds up even today. LWT was by now famous for good logos.
Music: A triumphant synthesized theme.
Availability: Seen mainly in Britain-ITV abolished pre-show idents like this in 1988 so logos would become even scarcer from this point on.
Scare Factor: Low; this is an excellent logo.
7th Logo
(1989-1991)
Nickname: "ITV Generic"
See ITV for description.
8th Logo
(1991-1996)
Logo: On a black background, red white and blue squares appear. They then move towards each other, forming a CGI "LWT" logo. Behind it, several streaks in red, white, and blue appear. Below the logo sometimes, "ITV" will appear like in logo 6 but with a blue triangle with lines cut out of it.
FX: The square effects.
Cheesy Factor: Nothing cheesy.
Music: A variation of the David Dundas theme.
Availability: Again, now extinct.
Scare Factor: Low, a clean logo, and a warm-up for the next logo LWT used :)
9th Logo
(1996-1999)
Logo: On a black background, two "star" of squares appear, in the LWT colors. The squares then zoom away from the star-like shape and then group together to form a new LWT logo, now redesigned, with the stripes now cut out of the letters and the LWT being a solid red, white, and blue, respectively. The logo is on a background with smoke.
FX: The squares forming the new LWT logo.
Cheesy Factor: Not cheesy at all-in fact, this is one of the best animations I personally have seen. (Actually, to be honest, I thought the smoke looked kinda fake, so there is cheesiness involved).
Music: A hit followed by a string section climaxing in a four-note fanfare.
Availability: Sadly extinct.
Scare Factor: None, A VERY nice logo with as I noted some EXCELLENT animation! (However, if you haven't seen this logo before, you might get caught WAY off-guard by the music, as it is very loud, and the animation's kinda fast paced, so I would actually raise it to medium to high for those that haven't seen it yet).
10th Logo
(1998)
Note: This was used to commemorate LWT's 30th anniversary.
Nickname: "The Candles"
Logo: TBA
FX: TBA
Music: TBA
Availability: TBA
Scare Factor: TBA
11th Logo
(1999-2000)
Nickname: "TV From the Heart"
See ITV for description.
12th Logo
(2000-2002)
Nickname: "The Video Wall"
Logo: A crowd of people, shown in silhouette, are watching a mostly red video wall. The camera zooms towards the wall and then "flashes" to the LWT/ITV logo like in logo 9, scrunched up and rotated. The logo rotates to its normal position and we zoom out to see it pictured on the video wall, with red "static" behind it. The web address, "www.g-wizz.net/lwt", appears below.
Variant: Starting in 2001, the ITV logo at the bottom is replaced with an identical ITV1 logo, following the name change for the network. The video wall is mostly blue in this version, and the URL www.lwt.co.uk is shown below.
FX: The video wall.
Cheesy Factor: None; other than the ugly blood-red color scheme of the 1st variation, this is a return to LWT's strengths, which are good, creative logos.
Music: A rather electronic theme with beeping sounds, which became slightly rearranged in 2001.
Availability: No longer current. This ident was sadly to be LWT's last, as the new branding for ITV1 as of October 27, 2002 called for a generic, flagship London region that gave the city no regional identity. The new region is known offscreen as "ITV1 London" and operates both weekdays and weekends.
Scare Factor: None; in fact, complaints by viewers that the previous logo was tacky probably led to this one! Nonetheless, this logo was a fitting end to an ITV company with a long history of famous logos.
Logo captures by Mr. Logo Lord and mr3urious
Video captures by trilo35, JokerCapt, maramotus, and BSH12
1st Logo
(1968-1969)
Nickname: "Zooming Words", "Pinball Noise"
Logo: On a black screen, the words "From London Weekend Television" zoom in from the center.
FX: The zooming in.
Cheesy Factor: The zooming in looks like someone is moving it onto the screen.
Music: A moog synthesizer ending with a "pinball noise".
Availability: Not widely seen in America.
Scare Factor: High; the moog synthesizer and choppy zoom effect will get on nerves.
2nd Logo
(1969-1971)
Nickname: "LWTV Ring"
Logo: On a yellow-orange background, 3 rows of stripes form, the middle being cream-colored, and the ones to the sides of it a darker brownish color. They then rotate to the left, revealing that it is a circle with an outline of stripes (which is supposed to resemble a British pound coin), and "from London Weekend" in the center.
B/W Variant: This logo originated in black and white, with the brownish stripes dark gray and the background a light gray.
FX: The rotating.
Cheesy Factor: Surprisingly none; the animation is clean.
Music: A four-note "highbrow" tune with four timpani drum beats at the end (in the B&W logo, the music is at a slightly lower pitch with three drum beats).
Availability: Not widely seen in America.
Scare Factor: None; this is a clean logo.
3rd Logo
(1971-1978)
Nickname: "The River"
Logo: On a black background, a row of orange, white, and blue stripes moves onto the screen. They swerve at strategic points, resembling a connected "LW", with the W connected to the L by the bottom of the letter. Above it, the words "London Weekend" appear.
FX: The appearance of the stripes.
Cheesy Factor: Rather rough animation.
Music: A xylophone scale that climaxes in a full orchestra.
Availability: Not widely seen in America.
Scare Factor: Medium; the rough animation combined with the jingle can rattle nerves.
4th Logo
(1978-1985)
Nickname: "The River II"
Logo: The same as logo 3, but near the end of the animation, the "LW" disconnects and morphs into the letters "LWT", each made up of the same stripe pattern. Below it, "London Weekend Television" appears.
FX: The appearance of the stripes and the morphing effect.
Cheesy Factor: Slightly smoother but still rough.
Music: The same as above, only slightly redone so that the end is a bit more majestic.
Availability: Again, usually only seen in Britain.
Scare Factor: Low to medium; the animation is still rough, but the jingle is mellower.
5th Logo
(1982-1986)
Nickname: "Your Weekend ITV"
Logo: On a black background, we see red, white, and blue 3D stripes coming from the top and bottom of the screen. We rotate around to find that the stripes are the diagonal lines going through the "W" in LWT, elongated and stretching far from the logo. The lines all condense and go in to place as the LWT rotates to face us, and a sphere with a design somewhat similar to the 80's New World logo on it rotates into view. The sphere and LWT stop and the words "Your Weekend ITV" (ITV being in the form of the 80's ITV print logo) rotate around coming from the left, "orbiting" the sphere, and stop at the bottom left corner of the screen.
FX: Great early 3D CGI from LWT! Has to tie with the TSW logo for the best logo of 1982.
Cheesy Factor: The cheesy, "futuristic" synth music does not go with this logo.
Music: Starts out with a futuristic computer-like synth sound, which culminates into an 80's techno jingle, and ends in a deep synth bass.
Availability: Extinct, and only seen in Britain. LWT used it as an alternative to the "River" ident for introducing shows out-of-vision (such as ITN news breaks) and as a break bumper in the early 80's.
Scare Factor: Medium; the dark nature of the logo combined with the synth music may cause some scares.
6th Logo
(1986-1989)
Nickname: "Blinds", "Genesis" (national variant), "Solari" (local variant)
Logo: On a gray background, the stripes on the letters "LWT" slowly rotate into view, forming the letters in the process. The letters are formed one by one. The orange stripes are now clearly red. A shadow forms when the logo is completely formed.
Variant: For local programs, the entire picture rotates like a pair of venetian blinds to pictures of the letters separately on the gray background, then to a picture of all the letters together.
FX: The rotating in of the stripes.
Cheesy Factor: None; great CGI that holds up even today. LWT was by now famous for good logos.
Music: A triumphant synthesized theme.
Availability: Seen mainly in Britain-ITV abolished pre-show idents like this in 1988 so logos would become even scarcer from this point on.
Scare Factor: Low; this is an excellent logo.
7th Logo
(1989-1991)
See ITV for description.
8th Logo
(1991-1996)
Logo: On a black background, red white and blue squares appear. They then move towards each other, forming a CGI "LWT" logo. Behind it, several streaks in red, white, and blue appear. Below the logo sometimes, "ITV" will appear like in logo 6 but with a blue triangle with lines cut out of it.
FX: The square effects.
Cheesy Factor: Nothing cheesy.
Music: A variation of the David Dundas theme.
Availability: Again, now extinct.
Scare Factor: Low, a clean logo, and a warm-up for the next logo LWT used :)
9th Logo
(1996-1999)
Logo: On a black background, two "star" of squares appear, in the LWT colors. The squares then zoom away from the star-like shape and then group together to form a new LWT logo, now redesigned, with the stripes now cut out of the letters and the LWT being a solid red, white, and blue, respectively. The logo is on a background with smoke.
FX: The squares forming the new LWT logo.
Cheesy Factor: Not cheesy at all-in fact, this is one of the best animations I personally have seen. (Actually, to be honest, I thought the smoke looked kinda fake, so there is cheesiness involved).
Music: A hit followed by a string section climaxing in a four-note fanfare.
Availability: Sadly extinct.
Scare Factor: None, A VERY nice logo with as I noted some EXCELLENT animation! (However, if you haven't seen this logo before, you might get caught WAY off-guard by the music, as it is very loud, and the animation's kinda fast paced, so I would actually raise it to medium to high for those that haven't seen it yet).
10th Logo
(1998)
Note: This was used to commemorate LWT's 30th anniversary.
Nickname: "The Candles"
Logo: TBA
FX: TBA
Music: TBA
Availability: TBA
Scare Factor: TBA
11th Logo
(1999-2000)
Nickname: "TV From the Heart"
See ITV for description.
12th Logo
(2000-2002)
Nickname: "The Video Wall"
Logo: A crowd of people, shown in silhouette, are watching a mostly red video wall. The camera zooms towards the wall and then "flashes" to the LWT/ITV logo like in logo 9, scrunched up and rotated. The logo rotates to its normal position and we zoom out to see it pictured on the video wall, with red "static" behind it. The web address, "www.g-wizz.net/lwt", appears below.
Variant: Starting in 2001, the ITV logo at the bottom is replaced with an identical ITV1 logo, following the name change for the network. The video wall is mostly blue in this version, and the URL www.lwt.co.uk is shown below.
FX: The video wall.
Cheesy Factor: None; other than the ugly blood-red color scheme of the 1st variation, this is a return to LWT's strengths, which are good, creative logos.
Music: A rather electronic theme with beeping sounds, which became slightly rearranged in 2001.
Availability: No longer current. This ident was sadly to be LWT's last, as the new branding for ITV1 as of October 27, 2002 called for a generic, flagship London region that gave the city no regional identity. The new region is known offscreen as "ITV1 London" and operates both weekdays and weekends.
Scare Factor: None; in fact, complaints by viewers that the previous logo was tacky probably led to this one! Nonetheless, this logo was a fitting end to an ITV company with a long history of famous logos.
Latest page update: made by mr3urious
, Apr 15 2008, 11:22 AM EDT
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