Logo descriptions by Matt Williams and James Stanley Barr Logo captures by Wisp2007, Eric S., and codyfinke Video capture courtesy of oersv
Background: This was a sub-label of CBS-Fox Video for low-budget, classic, and TV movie releases on video, later reactivated by 20th Century Fox Home Entertainment as Key DVD.
1st Logo (1983-1990/1995)
Nicknames: "The Key", "Tri-Colored Key"
Logo: On a shady gray background, two 3-D elongated shapes and a cylinder flip towards the screen. The shapes align together, forming the outline of a key, as the 3-D words “KEY VIDEO” zooms out below. The logo “shines” and turns colorful, the top half blue, the circle part red, and the bottom half purple. The “KEY VIDEO” words are a shade of pink, white, and blue.
Variants:
The logo sometimes appears in black and white.
This has appeared in green, yellow, and orange colors at least once (forget which one, but it was on a Betty Grable movie).
The Chace Surround Sound logo may appear at the top left of the screen.
FX/SFX: The entire formation of the logo, the shine.
Cheesy Factor: The early CGI effects, and the synth tune. The CGI is rather primitive.
Music/Sounds: A synth tune with a long beginning, followed by 3 chords.
Availability: Key Video releases can be identified by multicolored stripes that ran through the center of covers. However, they are quite hard to find, so be on the lookout. This is retained by surprise on the 1995 VHS of Better off Dead, seen after the 1995-1997 Fox Video logo.
Scare Factor: Low to medium; the dated music and the primitive CGI might turn some off, but it's mostly harmless.
2nd Logo (As Key DVD) (2000s-????)
Nicknames: TBA
Logo: TBA
FX/SFX: None. This is a still logo.
Cheesy Factor: TBA
Music/Sounds: None.
Availability: Can easily be found on any DVD spouting the Key DVD logo. This also appears on the original DVD of Basket Case 3: The Progeny even though the packaging says 20th Century Fox.