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Oct 4 2008, 11:13 AM EDT Hoa 9 words deleted
Jun 3 2008, 11:44 AM EDT wisp2007 3 words added

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San Francisco, California


1st Logo
(1982-1988)

Nickname: "KQED Shine", "Shining KQED"

Logo: We see a very dark image of the KQED logo of the time, with its call letters in a tube-shaped font (also used by KTCA), over "San Francisco", in a font similar to "KQED", against a black-blue gradient background (though the blue in this logo appears to be brighter than the one used in KQED - CLG WikiWTTW's, NCPTV's, KOCE's, and WXXI's logos). The logo suddenly lights up and shines, then a light moves in the logo.

Variant: A shorter version starts at the light moving up.

FX: The shining of the logo.

Cheesy Factor: Early computer animation.

Music: For the long version, we hear a deep synth bass note being held, then a four-note Moog synthesizer tune plays, ending with a bassoon sounder. The short version has a six-note Moog synth tune, with a small drumbeat.

Availability: According to Davros2006 of YouTube, this logo can be found on "One Village in China".

Scare Factor: Minimal; the music in both variants can be startling.

2nd Logo
(1988-1996)
KQED - CLG Wiki
Nickname: "The Smoke"

Logo: We see a more rectangular version of the KQED (along with "San Francisco" underneath) logo flip up against a blue-tan gradient background with what appears to be smoke on the bottom.

Variant: As with MPT's and WGBH's logos, there's a longer version used in promos. It starts with a bird's-eye view of the earth over an image of California. We zoom away from it quickly, but we slow down a bit as the camera pans upward to the logo.

FX: Not too bad animation for the 1980's.

Music: The short version has a breathy-sounding synth orchestra fanfare. The longer version starts with a whoosh, then a descending piano chord, and finally ends with a three-note synth-chime tune. Often, an announcer can be heard saying "A production of KQED San Francisco" over the music.

Availability: Some local shows produced by KQED have the short version at the beginning. Jacques Pepin's cooking shows had this logo, but at the end. (How I wish KQED had this logo again! :-))

Scare Factor: None.


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