Change: franchise logo looks rather fake, but everything else looks clean.Music/Sounds: A rather airy synthesized flute theme that culminates in a 5-note trumpet fanfare. Composed by David Dundas as an ITV jingle. A comtinuitycontinuity announcement may follow at the end. Availability: Extinct on television;   View changes from previous version. (Word count: 592)

Change: TSW, Ulster, and Channel Television, but they were never used. FX: The "River" and the ghost-like appearances of the images.Cheesy Factor: The wavering of the LWT looks rather fake, but everything else looks clean.Music/Sounds: A rather airy synthesized flute   View changes from previous version. (Word count: 570)

Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 569)

Change: Normal logo varaints Note: This was the first of ITV's generic logos, which varied for each ITV franchise it was shown on.Nickname: "ITV Generic"Logo: On a black background, a "river" of colors is seen.   View changes from previous version. (Word count: 567)

Change: television. it was only used as a channel ID-this was actually a generic ITV logo modified by the network to feature the franchise logo. Many ITV companies like Thames used a variation of this logo.Scare Factor: Low; this is a clean logo. 2nd Logo(1999-2002) Nickname:   View changes from previous version. (Word count: 561)

Change: Moved by VofDoom Mar 26 2008, 12:55 AM EDT

Change: TVS, Ulster, and Channel Television, but itthey waswere never used. FX: The "River" and the ghost-like appearances of the images.Cheesy Factor: The wavering of the LWT looks rather fake, but everything else looks clean.Music: A rather airy synthesized   View changes from previous version. (Word count: 559)

Change: Central Television used a variant in which the ITV animation played in the top-right corner of the screen and the Central's CGI Cake logo played in the bottom-left corner simultaneously. FX: The "River" and the ghost-like appearances of the images.Cheesy Factor: The wavering of   View changes from previous version. (Word count: 472)

Change: as one-by-one as various images of ITV programs fly by from right to left. One by one in the river, the letters "ITV" appear, in sync   View changes from previous version. (Word count: 436)

Change:  Later versions bear the franchise's URL at the bottom-right corner of the screen. FX: The spinning hearts and the "digitizing" effect.Cheesy Factor: The spinning hearts look cheesy.Music: A tense orchestrated fanfare culminating in a five-note piano fanfare. Availability: Extinct in this   View changes from previous version. (Word count: 416)