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ITC Entertainment Group
Logo descriptions by Matt Williams
Logo captures by Eric S., Bob Fish, V of Doom, and others
Editions by mr3urious, Bob Fish, V of Doom
Videos courtesy of Eric S., Mobilene, dsslave2, Michael Tiller, and Chick84
Background: The Incorporated Television Company (ITC) was a British television distribution company founded by television mogul Lew Grade in 1954 as the distribution unit of ATV (Associated TeleVision), one of the ITV franchises; it later branched out into TV series and feature film production. All of the ITC library, with certain exceptions (the controversial movie The Evil That Men Do is currently held by Sony Pictures Entertainment), is now owned by Granada International, a subsidiary of ITV plc.
1st Logo
(1956-1959)
Nicknames: "Early Diamonds", "Vertical Diamonds", "an ITC release"
Logo: On a gray background, the letters "ITC" each appear in 3 rounded diamond shapes vertically, connected with a line in the middle. The word "AN" appears above it and "RELEASE" appears beneath it. In other cases, it's superimposed.
FX/SFX: None; this logo is static.
Music/Sounds: None.
Availability: Extinct on TV; most common on U.S. syndication prints of the first Lassie TV series, retitled Jeff's Collie (1954-1957). Some Alpha Video DVD releases might retain this logo, however.
Scare Factor: Low; this logo is mostly boring.
2nd Logo
(1959-1973)
Nickname: "The Compass"
Logo: On a gray background, a compass appears. It zooms up really close, and then "flips" to reveal a black diamond-like shape. A map of the world is wiped into the diamond from left to right as a white outline appears. The diamond's interior once again turns black as it zooms out as the background fades to black. When it reaches the top, a line is drawn through the middle as an "I" appears in the middle as well. Two more diamonds appear below the "I" diamond, reading "T" and "C", and appearing as the line "connects" them. The word "presents" appears below.
Variants:
Cheesy Factor: It appears kind of rough in some spots (i.e., where the letters appear).
Music/Sounds: A bombastic brass score.
Availability: Extremely rare, as it hasn't been seen anywhere in ages. It might appear on some ITC shows from the period, most notably The Saint and many of Gerry Anderson's Supermarionation shows. It has turned up as a hidden Easter egg on the region 2 DVD release of The Persuaders! (1972-73). The in-credit logo appears on The Prisoner on IFC.
Scare Factor: High; not seen widely in America if all, but the music would be likely to set off some people. None for the in-credit logo. However, it got worse with the next logo...
3rd Logo
(1973-1989) 
Nicknames: "Rainbow Top", "Rainbow Diamond Top", "Spinning Diamonds of Doom", "Egg Beater (of Doom)"
Logo: On a dark blue space background, three diamonds appear, red, green, and blue respectively, "interlocked" within each other and spinning around like a top. From the center of the screen, a white ITC logo, designed much like last time but now turned slightly upward, zooms out and quickly moves to the left side, as the word "ENTERTAINMENT" appears alongside. At the end of the logo, the ITC logo fades out to make room for the word "Presents".
Variants:
Cheesy Factor: The zoom-out is rough, and the diamond thing is really hard to decipher a meaning from.
Music/Sounds: The same as the previous logo.
Availability: Near extinction; the ITC library was, at the time this was first compiled, in the hands of Carlton Television, a company not known for preserving logos or even other corporate identities (it renamed two of its UK Television Stations, Central [the former ATV] and Westcountry under the Carlton name several years ago; the names of those stations were reinstated after Carlton merged with Granada in 2003), and some shows which had the logo have been updated with the third ITC logo or other company logos (for instance, The Muppet Show, originally an ITC/ATV-Jim Henson co-production, has had Henson logos plastered over the in-credit ITC logo in recent years). Most in-credit versions are usually left alone (see below for more information). The logo was recently spotted on an airing of the 1985 film Sweet Dreams on WGN America!
Scare Factor: Depending on the logo variant:
4th Logo
(1980)
Nickname: "Still Diamond Top"
Logo: Against a green background, we see "FROM" in a small font. Next to it is the familiar ITC logo that has been turned slightly upward, and next to that we see "ENTERTAINMENT". The byline "(c) I.T.C. ENTERTAINMENT LIMITED (year in Roman numerals)" is seen below.
FX//SFX/Cheesy Factor: None; its a still logo.
Music/Sounds: None.
Availability: Probably extinct.
Scare Factor: None; this is a boring logo.
5th Logo
(1989-1997) 
Nicknames: "Golden Top", "Golden Diamonds", "Golden Diamond Top","THUD!"
Logo: On a black background, we see three gold interlocked ITC diamonds but with no letters in them, spinning around. As they spin around, the letters "ITC", in gold, slide out from the right of it one-by-one, and then shine as the diamonds stop spinning.
Variants:
Music/Sounds: A dramatic bass sounder followed by a three-note synth tune that corresponds to the sliding out of the letters, a shimmering sound accompanying the letters shining, and a "THUD!" synth sound.
Music/Sound Variants:
Scare Factor: Low; the thud sound may be foreboding, but this is much mellower than the previous logos.
Logo captures by Eric S., Bob Fish, V of Doom, and others
Editions by mr3urious, Bob Fish, V of Doom
Videos courtesy of Eric S., Mobilene, dsslave2, Michael Tiller, and Chick84
Background: The Incorporated Television Company (ITC) was a British television distribution company founded by television mogul Lew Grade in 1954 as the distribution unit of ATV (Associated TeleVision), one of the ITV franchises; it later branched out into TV series and feature film production. All of the ITC library, with certain exceptions (the controversial movie The Evil That Men Do is currently held by Sony Pictures Entertainment), is now owned by Granada International, a subsidiary of ITV plc.
1st Logo
(1956-1959)
Logo: On a gray background, the letters "ITC" each appear in 3 rounded diamond shapes vertically, connected with a line in the middle. The word "AN" appears above it and "RELEASE" appears beneath it. In other cases, it's superimposed.
FX/SFX: None; this logo is static.
Music/Sounds: None.
Availability: Extinct on TV; most common on U.S. syndication prints of the first Lassie TV series, retitled Jeff's Collie (1954-1957). Some Alpha Video DVD releases might retain this logo, however.
Scare Factor: Low; this logo is mostly boring.
2nd Logo
(1959-1973)
Nickname: "The Compass"
Logo: On a gray background, a compass appears. It zooms up really close, and then "flips" to reveal a black diamond-like shape. A map of the world is wiped into the diamond from left to right as a white outline appears. The diamond's interior once again turns black as it zooms out as the background fades to black. When it reaches the top, a line is drawn through the middle as an "I" appears in the middle as well. Two more diamonds appear below the "I" diamond, reading "T" and "C", and appearing as the line "connects" them. The word "presents" appears below.
Variants:
- Sometimes, "Distribution" replaces "presents," and sometimes, there is no text under the logo.
- There was a variant that has "Distributed by" above the logo.
- Sometimes, all three diamonds are already there, and the letters appear inside.
- In the color version of the logo, the background is red, and turns to green during the map part, the compass is silver, and the map's continents on the opening variant is blue and the closing variant is green.
- Certain programs will have an in-credit logo that appears with "AN" to the left of the ITC logo and "WORLD WIDE DISTRIBUTION" either to the right such as Gerry Anderson's UFO or directly under it.
- On the TV Movie Vendetta for the Saint, a print version of the next logo with the copyright year is seen. Maybe it is a logo plaster.
- An in-credit variant had the words "FOR" and "WORLD WIDE DISTRIBUTION" above and below the ITC logo, respectively. This was seen on the 1973 Sesame Street special Julie on Sesame Street, which guest-starred Julie Andrews and Perry Como.
Cheesy Factor: It appears kind of rough in some spots (i.e., where the letters appear).
Music/Sounds: A bombastic brass score.
Availability: Extremely rare, as it hasn't been seen anywhere in ages. It might appear on some ITC shows from the period, most notably The Saint and many of Gerry Anderson's Supermarionation shows. It has turned up as a hidden Easter egg on the region 2 DVD release of The Persuaders! (1972-73). The in-credit logo appears on The Prisoner on IFC.
Scare Factor: High; not seen widely in America if all, but the music would be likely to set off some people. None for the in-credit logo. However, it got worse with the next logo...
3rd Logo
(1973-1989)
Nicknames: "Rainbow Top", "Rainbow Diamond Top", "Spinning Diamonds of Doom", "Egg Beater (of Doom)"
Logo: On a dark blue space background, three diamonds appear, red, green, and blue respectively, "interlocked" within each other and spinning around like a top. From the center of the screen, a white ITC logo, designed much like last time but now turned slightly upward, zooms out and quickly moves to the left side, as the word "ENTERTAINMENT" appears alongside. At the end of the logo, the ITC logo fades out to make room for the word "Presents".
Variants:
- When introduced in 1973, the ITC logo (see fifth screen capture above) zooms into the center of the screen after which either the word "PRESENTS" or "DISTRIBUTION" pop up under it before the sequence fades out. It was replaced with the more familiar version by 1977.
- Earlier versions just have the words "ITC Presents".
- On Space: 1999 a version of the animated logo is seen at the end of the program, with "FROM" to the left of the ITC logo, and no "Presents".
- On all other ITC programs of the era, a still logo appears in the show's end credits.
- The second version of this logo and the still in-credit counterpart have either no byline, an ATV byline, or an ACC [Associated Communications Corporation] byline.
- This was routinely plastered over the Compass logo on newer prints of older ITC series (when Sci-Fi Channel reran Space: 1999, the second version [with and without the ATV byline] and the 1989 Golden Top logo were plastered over the original 1973 ITC Presents logo on all episodes except the show's finale, The Dorcons).
- There is an extremely rare version with the ITC logo in gold with "PRESENTS" appearing below.
- An in-credit version exists on The Return of Swamp Thing where the ITC logo appears with ENTERTAINMENT GROUP under it (stacked, of course).
- An in-credit version was used on older prints of The Muppet Show, which showed the ITC logo in between "FOR" and "TELEVISION". Below that are copyright dates for ITC and Henson Associates.
- The logo at the beginning lacks a drumroll on the film Sweet Dreams, which recently aired on WGN America (though this is most likely just an error on their part).
Cheesy Factor: The zoom-out is rough, and the diamond thing is really hard to decipher a meaning from.
Music/Sounds: The same as the previous logo.
Availability: Near extinction; the ITC library was, at the time this was first compiled, in the hands of Carlton Television, a company not known for preserving logos or even other corporate identities (it renamed two of its UK Television Stations, Central [the former ATV] and Westcountry under the Carlton name several years ago; the names of those stations were reinstated after Carlton merged with Granada in 2003), and some shows which had the logo have been updated with the third ITC logo or other company logos (for instance, The Muppet Show, originally an ITC/ATV-Jim Henson co-production, has had Henson logos plastered over the in-credit ITC logo in recent years). Most in-credit versions are usually left alone (see below for more information). The logo was recently spotted on an airing of the 1985 film Sweet Dreams on WGN America!
Scare Factor: Depending on the logo variant:
- Nightmare, probably about as scary as you can get without causing fatal injury. This logo, even though it is not talked about as much as the other well-known scary logos (such as the S From Hell and V Of Doom), is probably one of the scariest logos ever made, thanks to "in-your-face" animation, a dark mood, and that evil MUSIC! It's much less scary for those who are used to seeing it, however.
- None for the in-credit variant.
4th Logo
(1980)
Logo: Against a green background, we see "FROM" in a small font. Next to it is the familiar ITC logo that has been turned slightly upward, and next to that we see "ENTERTAINMENT". The byline "(c) I.T.C. ENTERTAINMENT LIMITED (year in Roman numerals)" is seen below.
FX//SFX/Cheesy Factor: None; its a still logo.
Music/Sounds: None.
Availability: Probably extinct.
Scare Factor: None; this is a boring logo.
5th Logo
(1989-1997)
Nicknames: "Golden Top", "Golden Diamonds", "Golden Diamond Top","THUD!"
Logo: On a black background, we see three gold interlocked ITC diamonds but with no letters in them, spinning around. As they spin around, the letters "ITC", in gold, slide out from the right of it one-by-one, and then shine as the diamonds stop spinning.
Variants:
- The opening variant uses the byline "Presents", being used to open all ITC's movie productions/releases.
- The closing variant of this logo is bylineless.
- There is a variation of the logo that appears at the end of some CBS Theatrical Films releases when they are shown on television. In it, the logo is sped up, the three notes accompanying the ITC letters sliding out are not heard, the letters do not shine, there is no shimmering sound heard, "Entertainment Group" appears under "ITC" once the diamonds stop spinning, and a different "THUD!" sound is heard at the end. The music for that logo has also been seen on the standard version as well.
- Another version has a byline reading "A PolyGram Filmed Entertainment Company" (in white), which is preserved on some TV airings of Volunteers and The Boys from Brazil.
- On the 1996-98 USA Network series The Big Easy, the ITC Entertainment Group version is seen sped up (after the Grosso-Jacobon Productions logo) and cuts away to the PolyGram Filmed Entertainment logo (joined in progress; the final part of that logo is seen).
- Sometimes it is superimposed on the ending credits.
Music/Sounds: A dramatic bass sounder followed by a three-note synth tune that corresponds to the sliding out of the letters, a shimmering sound accompanying the letters shining, and a "THUD!" synth sound.
Music/Sound Variants:
- A modified version of the tune can be found on Deadlock.
- Sometimes the music for the ITC Entertainment Group logo can be heard over the standard logo.
- There is a variant on the ITC Entertainment Group logo where the three notes play (although faster than usual) and a "THUD"/drumroll sound effect plays. This music variant is very rare.
- Sometimes, the logo is silent, or it can have the opening theme of the movie play over it.
Scare Factor: Low; the thud sound may be foreboding, but this is much mellower than the previous logos.
Shadeed329 |
Latest page update: made by Shadeed329
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About This Update
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Keyword tags:
Incorporated Television Co.
ITC Entertainment Group
ITV plc.
More Info: links to this page
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| Started By | Thread Subject | Replies | Last Post | ||
|---|---|---|---|---|---|
| jasonallenmatthews | Wanted: 1956 ITC Logo | 2 | Aug 24 2009, 1:17 PM EDT by OhBoy! | ||
| THELOGOfactory1.12 | 3rd lohgo | 0 | Jul 7 2009, 7:55 PM EDT by THELOGOfactory1.12 | ||
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Thread started: Jul 7 2009, 7:55 PM EDT
Watch
Hey that music and the animation looks VERY SCARY!!!!!!
Just kidding. |
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| roygerdodger | ITC "Gold Tops" logo with PolyGram Byline | 0 | Jul 30 2008, 7:36 AM EDT by roygerdodger | ||
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Thread started: Jul 30 2008, 7:36 AM EDT
Watch
Seen it a few minutes ago of AMC and if it comes on again, I'll record that logo.
BTW, the movie that logo was shown on was called "Volunteers".
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Keyword tags:
Incorporated Television Co.
ITC Entertainment Group
ITV plc.
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