Hallmark EntertainmentThis is a featured page

Logo descriptions by James Fabiano
Logo captures by Eric S.
Video captures courtesy of Eric S., EnormousRat, and mcydodge919

Background: Hallmark Entertainment was a production company owned by Hallmark Cards. It was formed in 1994 after Hallmark purchased and renamed RHI Entertainment. In 2006, the founders of RHI re-purchased the company and reverted it back to the RHI name.

1st Logo
Hallmark Entertainment
Nickname: "The Stamp", "The Plate", "Hallmark Plate"

Logo: A gold plate with letters to "HALLMARK" backwards fills the screen, then as the camera backs away it's revealed to be a stamp that, well, stamps a silver rectangle as the image turns around. The rectangle continues to turn around until it stops in the center, revealing that it reads


all against a stylized brown or plain black BG. There are lines above and below the name.

FX/SFX: The "stamp".

Music/Sounds: None or the ending theme.

Availability: Seen at the end of Hallmark-owned shows whenever they are reran.

Scare Factor: Low.

3rd Logo
Hallmark Entertainment PresentsHallmark Entertainment (2001)Hallmark Entertainment (1998)Hallmark Entertainment (1996)Hallmark Entertainment Distribution

: "The H Ribbon", "Hallmark Ribbon"

Logo: On a black background, we see a stylized H made of ribbons, which is surrounded by a box zooming up on us, while "HALLMARK ENTERTAINMENT" in a grey Times New Roman font moves up the place itself under the box. When it's completed, the logo zooms back from us a bit.

  • Sometimes, "Distributed by" would be seen on top.
  • At the beginning of some TV movies, "PRESENTS" appears below.
  • Occasionally the copyright stamp is omitted.
  • There is a version where the logo appears on a dusty light yellow background. The border is smaller while the text is much larger. Both of them are in black.
FX/SFX: The zooming.

Cheesy Factor: Some might mistake the H ribbon as being in the form of an X.

Music/Sounds: The closing theme of the show, silence, or a short fanfare.

Availability: Rare. It's seen on The Secret World of Alex Mack and Farscape, which was retained on DVD releases. It was also seen on TV movies made by Hallmark Entertainment of the era. Can be seen on the TV movie Sabrina, the Teenage Witch followed by the first NBCUniversal logo. On recent prints of Alice in Wonderland (1999), the Sonar Entertainment logo plasters this one.

Scare Factor: None.

Latest page update: made by edunk5 , Friday, 4:40 PM EST (about this update About This Update edunk5 Edited by edunk5

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