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Hallmark Entertainment
Written and compiled by James Fabiano
Logo pictures by Eric S.
1st (known) Logo
(1986-1988)
Nickname: "Door to Crown"
, "Morphing Shop"
Logo: We first see a shop with black doors and black and tannish-red walls. Above it is a beige wall with a gold Hallmark logo. The camera zooms back and the shop morphs into the Hallmark crown. We end up with another gold Hallmark logo against a marble blue background, sometimes with "Hall of Fame" below.
Variant: We see several people coming in and out of a Hallmark shop (preferably in a mall), which the camera zooms back from. It then fades to a gold Hallmark logo, different from the one on the blue marble background. This one is on a black background, and the logo has no outline. It shines all the way through once revealed.
FX: The shop morphing.
Music/Sounds: None, but there's an announcer who says, "[SHOW] is underwritten by Hallmark. Hallmark is pleased to bring you the very best in children's entertainment.".
Availability: Seen at the end of Zoobilee Zoo reruns.
Scare Factor: Low.
2nd Logo
(1988-1994)
Nickname: "The Stamp"
Logo: A gold plate with letters to "HALLMARK" backwards fills the screen, then as the camera backs away it's revealed to be a stamp that, well, stamps a silver rectangle as the image turns around. The rectan
gle continues to turn around until it stops in the center, revealing that it reads:
all against a stylized brown BG. There are lines above and below the name.
Variant: For home video releases, "HOME ENTERTAINMENT" is written below instead. "FEATURE PRESENTATION" may also appear below the stamp.
FX: The "stamp".
Music/Sounds: None.
Availability: Seen at the end of Hallmark owned shows whenever they are reran.
Scare Factor: Low.
3rd Logo
(1994- )
Nickname: "The H Ribbon"
Logo: On a black background, we see a stylized H made of ribbons, which is surrounded by a box zooming up on us, while "HALLMARK ENTERTAINMENT" in a Times New Roman font moves up the place itself under the box. When it's completed, the logo zooms back from us a bit. Sometimes, "Distributed by" would be seen on top.
FX: None that I know of, other than the zooming.
Music/Sounds: The closing theme of the show.
Availability: It's okay if it's continuous than gone. It's extremely rare. It's long gone more than a homerun by A-Rod, since none of the seasons of Nickelodeon's The Secret World of Alex Mack that had this logo are on DVD or TV. It was also seen on TV movies made by Hallmark Entertainment of the era.
Scare Factor: None.
Logo pictures by Eric S.
1st (known) Logo
(1986-1988)
Nickname: "Door to Crown"
, "Morphing Shop"Logo: We first see a shop with black doors and black and tannish-red walls. Above it is a beige wall with a gold Hallmark logo. The camera zooms back and the shop morphs into the Hallmark crown. We end up with another gold Hallmark logo against a marble blue background, sometimes with "Hall of Fame" below.
Variant: We see several people coming in and out of a Hallmark shop (preferably in a mall), which the camera zooms back from. It then fades to a gold Hallmark logo, different from the one on the blue marble background. This one is on a black background, and the logo has no outline. It shines all the way through once revealed.
FX: The shop morphing.
Music/Sounds: None, but there's an announcer who says, "[SHOW] is underwritten by Hallmark. Hallmark is pleased to bring you the very best in children's entertainment.".
Availability: Seen at the end of Zoobilee Zoo reruns.
Scare Factor: Low.
2nd Logo
(1988-1994)
Nickname: "The Stamp"
Logo: A gold plate with letters to "HALLMARK" backwards fills the screen, then as the camera backs away it's revealed to be a stamp that, well, stamps a silver rectangle as the image turns around. The rectan
gle continues to turn around until it stops in the center, revealing that it reads: ________________
HALLMARK
ENTERTAINMENT
________________
HALLMARK
ENTERTAINMENT
________________
all against a stylized brown BG. There are lines above and below the name.
Variant: For home video releases, "HOME ENTERTAINMENT" is written below instead. "FEATURE PRESENTATION" may also appear below the stamp.
FX: The "stamp".
Music/Sounds: None.
Availability: Seen at the end of Hallmark owned shows whenever they are reran.
Scare Factor: Low.
3rd Logo
(1994- )
Nickname: "The H Ribbon"
Logo: On a black background, we see a stylized H made of ribbons, which is surrounded by a box zooming up on us, while "HALLMARK ENTERTAINMENT" in a Times New Roman font moves up the place itself under the box. When it's completed, the logo zooms back from us a bit. Sometimes, "Distributed by" would be seen on top.
FX: None that I know of, other than the zooming.
Music/Sounds: The closing theme of the show.
Availability: It's okay if it's continuous than gone. It's extremely rare. It's long gone more than a homerun by A-Rod, since none of the seasons of Nickelodeon's The Secret World of Alex Mack that had this logo are on DVD or TV. It was also seen on TV movies made by Hallmark Entertainment of the era.
Scare Factor: None.
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