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Hallmark Entertainment
Logo descriptions by James Fabiano
Logo captures by Eric S.
Logo videos by Eric S., EnormousRat, and mcydodge919
1st (known) Logo
(1986-1988)
Nickname: "Zooming (Gold) Crown", "Door to Crown", "Morphing Shop"
Logo: On a black background, we see a gold line in extreme close-up. It them slowly zooms away to reveal Hallmark's familiar crown logo. Later on, "Hallmark" and "Hall of Fame" zoom out along with it in the familiar cursive font.
Variants:
Music/Sounds: The regular variant is silent or uses the end theme of the show, but the ZZ variant has an announcer who says, "Zoobilee Zoo is underwritten by Hallmark. Hallmark is pleased to bring you the very best in children's entertainment.".
Availability: Seen at the end of Hallmark Hall of Fame movies and Zoobilee Zoo reruns.
Scare Factor: None for the regular variant, and low for the funding variant.
2nd Logo
(1988-1994)
Nickname: "The Stamp"
Logo: A gold plate with letters to "HALLMARK" backwards fills the screen, then as the camera backs away it's revealed to be a stamp that, well, stamps a silver rectangle as the image turns around. The rectangle continues to turn around until it stops in the center, revealing that it reads:
all against a stylized brown BG. There are lines above and below the name.
Variant: For home video releases, "HOME ENTERTAINMENT" is written below instead. "FEATURE PRESENTATION" may also appear below the stamp.
FX/SFX: The "stamp".
Music/Sounds: Computerized music plays as an announcer says, "And now, our feature presentation.". Sometimes, it is silent.
Availability: Seen at the end of Hallmark-owned shows whenever they are reran.
Scare Factor: Low.
3rd Logo
(1994- )
Nickname: "The H Ribbon"
Logo: On a black background, we see a stylized H made of ribbons, which is surrounded by a box zooming up on us, while "HALLMARK ENTERTAINMENT" in a Times New Roman font moves up the place itself under the box. When it's completed, the logo zooms back from us a bit. Sometimes, "Distributed by" would be seen on top.
FX/SFX: None that I know of, other than the zooming.
Music/Sounds: The closing theme of the show.
Availability: It's okay if it's continuous than gone, as it's extremely rare. It's long gone more than a homerun by A-Rod, since none of the seasons of Nickelodeon's The Secret World of Alex Mack that had this logo are on DVD or TV. It was also seen on TV movies made by Hallmark Entertainment of the era.
Scare Factor: None.
Logo captures by Eric S.
Logo videos by Eric S., EnormousRat, and mcydodge919
1st (known) Logo
(1986-1988)
Logo: On a black background, we see a gold line in extreme close-up. It them slowly zooms away to reveal Hallmark's familiar crown logo. Later on, "Hallmark" and "Hall of Fame" zoom out along with it in the familiar cursive font.
Variants:
- Sometimes, the logo is abridged.
- Zoobilee Zoo used a variant for its funding credits on PBS. We first see a shop with black doors and black and tannish-red walls. Above it is a beige wall with a gold Hallmark logo. The camera zooms back and the shop morphs into the Hallmark crown. We end up with another gold Hallmark logo against a marble blue background, sometimes with "Hall of Fame" below.
- Another ZZ variant shows several people walking in and out of a Hallmark shop (preferably in a mall), which the camera zooms back from. It then fades to a gold Hallmark logo, possibly the same as the regular variant. It shines all the way through once revealed.
Music/Sounds: The regular variant is silent or uses the end theme of the show, but the ZZ variant has an announcer who says, "Zoobilee Zoo is underwritten by Hallmark. Hallmark is pleased to bring you the very best in children's entertainment.".
Availability: Seen at the end of Hallmark Hall of Fame movies and Zoobilee Zoo reruns.
Scare Factor: None for the regular variant, and low for the funding variant.
2nd Logo
(1988-1994)
Logo: A gold plate with letters to "HALLMARK" backwards fills the screen, then as the camera backs away it's revealed to be a stamp that, well, stamps a silver rectangle as the image turns around. The rectangle continues to turn around until it stops in the center, revealing that it reads:
________________
HALLMARK
ENTERTAINMENT
________________
HALLMARK
ENTERTAINMENT
________________
all against a stylized brown BG. There are lines above and below the name.
Variant: For home video releases, "HOME ENTERTAINMENT" is written below instead. "FEATURE PRESENTATION" may also appear below the stamp.
FX/SFX: The "stamp".
Music/Sounds: Computerized music plays as an announcer says, "And now, our feature presentation.". Sometimes, it is silent.
Availability: Seen at the end of Hallmark-owned shows whenever they are reran.
Scare Factor: Low.
3rd Logo
(1994- )
Logo: On a black background, we see a stylized H made of ribbons, which is surrounded by a box zooming up on us, while "HALLMARK ENTERTAINMENT" in a Times New Roman font moves up the place itself under the box. When it's completed, the logo zooms back from us a bit. Sometimes, "Distributed by" would be seen on top.
FX/SFX: None that I know of, other than the zooming.
Music/Sounds: The closing theme of the show.
Availability: It's okay if it's continuous than gone, as it's extremely rare. It's long gone more than a homerun by A-Rod, since none of the seasons of Nickelodeon's The Secret World of Alex Mack that had this logo are on DVD or TV. It was also seen on TV movies made by Hallmark Entertainment of the era.
Scare Factor: None.
mr3urious |
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