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| Version | User | Scope of changes |
|---|---|---|
| Jun 18 2009, 11:22 PM EDT | channel4fan | 1 word added, 1 word deleted |
| Jun 18 2009, 11:19 PM EDT | channel4fan | 4 words added, 1 widget added |
Changes
Key: Additions Deletions
Logo captures by Eric S.
1st Logo
(1980-1983)
![Guild Home Video [VIA] logo](http://image.wetpaint.com/image/1/xZg1opbAsoqBsz7IywgBmQ10357/GW295H199 "Guild Home Video [VIA] logo")
Logo: On a dark blue background, a hexagon-formed "G" with a square underneath it zooms in downward, a la RKO's 1981 logo, leaving behind a residue trail. When it gets to the center, the "G" and the square turn from solid to segmented, and a line draws what looks like a TV tube, surrounding it. Both parts of the logo zoom in, and we quickly fade to the same logo, only smaller, and with "Guild Home Video Presents" underneath.
Variant: A rare variant with "video is alive- live with it" shown below was used at the end of Guild tapes.
FX/SFX/Cheesy Factor: Early computer graphics.
Music/Sounds: A twinkling synth-xylophone and flute tune, which sounds similar to the song "Tubular Bells" from The Exorcist.
Availability: On UK tapes of Guild releases from that era, with Baron Blood being one of them.
Scare Factor: Medium; the darkness of the logo as well as the creepy music may unnerve more than a few.
2nd Logo
(1983-1985)
Logo: In the top-left corner of a black background, we see a bright light flashing before our eyes. The light reveals the same "G Over Square" logo, but colored blue. Again, the TV tube is drawn around the logo, but underneath, a light draws a line that starts downward, then upward, and then straight. When the line is finished, another lights reveals the words "Guild Home Video" above the line, and below it, another reveals "Quality Video Entertainment". The logo then sparkles a bit.
FX/SFX: The lights bringing forth all parts of the logo. It may be early CGI, but it's not too bad.
Music/Sounds: A weird synth tune in the beginning, then an synth-orchestra tune at the end. This is sometimes accompanied by an announcer saying "Before you enjoy our main feature, here's a trailer from another major release from Guild, which is available at your local stockist now.". Oddly, the announcer has an American accent, despite Guild being a UK distributor (the same announcer is heard in Guild's trailers, as well)!
Availability: Hard to find. Check an old VHS or Beta PAL tape for this logo.
Scare Factor: Minimal, due to the darkness and music. But this is a fan favorite, nevertheless.
3rd Logo
(1985-1988)
Nickname: "Go Guild!"
Logo: On a blue background, orange bar segments fly in from the left and right of the screen, while they sparkle and zoom out. Eventualy, the bars start forming the Guild logo (without the TV tube and the square on the bottom). When the logo is fully formed, this fades in below the logo:
FX/SFX: Great animation, except...
Cheesy Factor: The sparkling is cheesy, however.
Music/Sounds: A synth note is held throughout, with a synth bass line that speeds up slightly near the end, followed by a synth fanfare, ending with two notes that sound like "Go Guild!", hence the nickname.
Availability: Rare; used for only 4 years. The Film Distribution version was used from 1985 to 1991; it appears on VHS tapes of Guild's first cinema releases, such as Cliffhanger, Last Exit to Brooklyn, Terminator 2: Judgment Day, The Fourth War, Universal Soldier and Rambo III.
Scare Factor: Minimal, this logo may catch you off guard if you don't except it, but is a great logo, and will become a CLG fan favourite soon (I know (WillWill45) it's my favourite!).
4th Logo
(1987-1994)
Logo: Set on a white background, many of the rectangular parts of the Guild G fly in all directions. When two parts of the G meet in the middle later on, it zooms back, and extra rectangles that make the stem of the "G" fly in. "GUILD Home Video" fades in below.
Variant: in 1990, a 10th anniversary variant was used, which has the Guild logo with a number 10 at the top surrounded by a round banner with stars and the years "1980" and "1990" on the sides. "TEN YEARS OF" and "independence" are shown below. This all takes place on a black BG.
FX/SFX: Also good CGI for the 1980s.
Music/Sounds: An upbeat synthesizer tune that sounds very modern.
Availability: More recent and easier to find than the previous logos, but still hard to find.
Scare Factor: None.
5th Logo
(1989)(1988-1994)
TBA
6th Logo
(1994-1997)
Logo: Against a black background, we see a director's chair in a blue spotlight. The camera pans around the chair, and both parts of the Guild logo slide from both sides of the screen in a tilted position, then "GUILD" appears underneath when we zoom into the chair.
FX/SFX: Top-notch CGI for the early '90s.
Music/Sounds: A mystical panpipe tune, complete with a synth whoosh and an orchestra at the end.
Availability: Rare; appears on VHS tapes of later films that Guild released until their merger with Pathe in 1997, such as the re-release of Universal Soldier, James and the Giant Peach, Stargate, and Serial Mom.
Scare Factor: Low; the music may be unsettling to some. The animation is cool, however.
1st Logo
(1980-1983)
Variant: A rare variant with "video is alive- live with it" shown below was used at the end of Guild tapes.
FX/SFX/Cheesy Factor: Early computer graphics.
Music/Sounds: A twinkling synth-xylophone and flute tune, which sounds similar to the song "Tubular Bells" from The Exorcist.
Availability: On UK tapes of Guild releases from that era, with Baron Blood being one of them.
Scare Factor: Medium; the darkness of the logo as well as the creepy music may unnerve more than a few.
2nd Logo
(1983-1985)
FX/SFX: The lights bringing forth all parts of the logo. It may be early CGI, but it's not too bad.
Music/Sounds: A weird synth tune in the beginning, then an synth-orchestra tune at the end. This is sometimes accompanied by an announcer saying "Before you enjoy our main feature, here's a trailer from another major release from Guild, which is available at your local stockist now.". Oddly, the announcer has an American accent, despite Guild being a UK distributor (the same announcer is heard in Guild's trailers, as well)!
Availability: Hard to find. Check an old VHS or Beta PAL tape for this logo.
Scare Factor: Minimal, due to the darkness and music. But this is a fan favorite, nevertheless.
3rd Logo
(1985-1988)
Logo: On a blue background, orange bar segments fly in from the left and right of the screen, while they sparkle and zoom out. Eventualy, the bars start forming the Guild logo (without the TV tube and the square on the bottom). When the logo is fully formed, this fades in below the logo:
GUILD
Home Video
in white.
FX/SFX: Great animation, except...
Cheesy Factor: The sparkling is cheesy, however.
Music/Sounds: A synth note is held throughout, with a synth bass line that speeds up slightly near the end, followed by a synth fanfare, ending with two notes that sound like "Go Guild!", hence the nickname.
Availability: Rare; used for only 4 years. The Film Distribution version was used from 1985 to 1991; it appears on VHS tapes of Guild's first cinema releases, such as Cliffhanger, Last Exit to Brooklyn, Terminator 2: Judgment Day, The Fourth War, Universal Soldier and Rambo III.
Scare Factor: Minimal, this logo may catch you off guard if you don't except it, but is a great logo, and will become a CLG fan favourite soon (I know (WillWill45) it's my favourite!).
4th Logo
(1987-1994)
Variant: in 1990, a 10th anniversary variant was used, which has the Guild logo with a number 10 at the top surrounded by a round banner with stars and the years "1980" and "1990" on the sides. "TEN YEARS OF" and "independence" are shown below. This all takes place on a black BG.
FX/SFX: Also good CGI for the 1980s.
Music/Sounds: An upbeat synthesizer tune that sounds very modern.
Availability: More recent and easier to find than the previous logos, but still hard to find.
Scare Factor: None.
5th Logo
(1989)(1988-1994)
6th Logo
(1994-1997)
Logo: Against a black background, we see a director's chair in a blue spotlight. The camera pans around the chair, and both parts of the Guild logo slide from both sides of the screen in a tilted position, then "GUILD" appears underneath when we zoom into the chair.
FX/SFX: Top-notch CGI for the early '90s.
Music/Sounds: A mystical panpipe tune, complete with a synth whoosh and an orchestra at the end.
Availability: Rare; appears on VHS tapes of later films that Guild released until their merger with Pathe in 1997, such as the re-release of Universal Soldier, James and the Giant Peach, Stargate, and Serial Mom.
Scare Factor: Low; the music may be unsettling to some. The animation is cool, however.
