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Filmax (Spain)
Logo descriptions by bigladiesman
Logo captures and videos by Eric S.
Background: Founded in 1953 and based in the city of L'Hospitalet de Llobregat (neighbouring Barcelona), Filmax is a veteran production and distribution (more than 800 films distributed throughout their history) company, and one of the few Spanish cinema companies that has acquired some international recognition. For further info, check: http://www.filmaxentertainment.com/ // http://www.filmaxinternational.com/.
1st Logo
(1980s)
Nicknames: "Filmstrips in Space", "Filmax Filmstrips"
Logo: On a space background, a gold filmstrip zooms in while moving a bit. As it keeps zooming in, it reveals itself as a handwritten "L", which for its part reveals itself to be part of the word "filmax". While the word places itself in the center of the screen, a silver trail zooms in to reveal the words "GRUPO IVEX" in white. Then a voiceover says "Filmax presenta...".
What's Grupo Ivex?: A Barcelona-based film distributor which disappeared in the mid-'90s under suspicious circumstances. It was Filmax's parent company.
FX/SFX: Simple but professional '80s CGI animation...
Cheesy Factor: ... which happens to be totally dated nowadays.
Music/Sounds: An ominous-sounding fanfare with synths and drums and a very deep voice saying "Filmax presenta...".
Who's the Voice?: He's Constantino Romero, famed TV/radio journalist and dubbing and stage actor. He's the Spanish voice, between others, of Clint Eastwood, James Earl Jones (Darth Vader and Mufasa included), the T-1000, Nexus 6, Roger Moore's James Bond, Apollo Creed (and Clubber Lang as well), the announcer on "Meet the Feebles", and many other characters. He was the Spanish, English, and German-language announcer for the 1992 Olympics opening and closing ceremony as well.
Availability: Almost extinct. Spanish VHS tapes with the Ivex label tend to have it.
Scare Factor: Medium to high; the dark atmosphere, the eerie music, and the voice of Mr. Romero may startle many first-time viewers. Keep in mind that many Spaniards praise Romero's interpretation of Darth Vader's voice being far scarier than the original James Earl Jones voice.
2nd Logo
(1980s)
Nicknames: "Un producto... ¡Filmax!", "Zooming Filmax"
Logo: On a white background, the Filmax logo stays still as Constantino Romero, again, says "Un producto... ¡Filmax!". When he says "Filmax", the logo quickly zooms in until disappearing. This short logo was a bumper that preceded the trailers for the upcoming attractions from this company.
FX/SFX: Just the zooming out.
Cheesy Factor: One wonders if it was that hard to add some colours to the background.
Music/Sounds: Just the voiceover, and some whooshes at the end.
Availability: Almost extinct, like the previous logo.
Scare Factor: Medium, due to its sudden appearance, but pretty tame compared to its "big bro" from before.
3rd Logo
(Late 1990s- )
Nicknames: "Candy Globe", "Filmax...Presenta"
Logo: On a space background, a blue star shines on and starts moving while leaving a trail, revealing itself to be a comet. The comet moves to the left, while three of the little sparks in its trail move to the right and start writing the word "filmax": one writes almost the entire word, another one dots the "i" and disappears, and the third one completes the x. The two sparks merge together and explode to form three comets: a yellow one, a red one, and a blue one, which rapidly move together towards an earth globe and circle around it. The globe shines, turning white with yellow, red, and blue spiral stripes (resembling a piece of candy) and moves backwards to let the handwritten and shining word "filmax" take its place in the center of the screen. Then the word "PRESENTA" fades in, shining as well.
Variant:
Music/Sounds: Is a reorchestrated version of the first logo. Stars with a "bling" sound when the star shines and a fizzing sound when it starts moving. All the while, a nicely rearranged version of the fanfare from the previous logo (with synths, drums, strings, and horns) starts sounding. Wind sounds can be heard when "filmax" is written by the sparks, and an explosion when they merge. Finally we hear the same voiceover from the 1st logo.
Availability: Very common, as this is the current Filmax logo.
Scare Factor: Low; a few can be intimidated by all the lighting, dramatic fanfare, and voice-over (and for being another "armageddon-like" logo), but it's very well done, and moreover, the finished logo resembles a nice piece of multi-coloured candy. Yummy!!!
Logo captures and videos by Eric S.
Background: Founded in 1953 and based in the city of L'Hospitalet de Llobregat (neighbouring Barcelona), Filmax is a veteran production and distribution (more than 800 films distributed throughout their history) company, and one of the few Spanish cinema companies that has acquired some international recognition. For further info, check: http://www.filmaxentertainment.com/ // http://www.filmaxinternational.com/.
1st Logo
(1980s)
Nicknames: "Filmstrips in Space", "Filmax Filmstrips"
Logo: On a space background, a gold filmstrip zooms in while moving a bit. As it keeps zooming in, it reveals itself as a handwritten "L", which for its part reveals itself to be part of the word "filmax". While the word places itself in the center of the screen, a silver trail zooms in to reveal the words "GRUPO IVEX" in white. Then a voiceover says "Filmax presenta...".
What's Grupo Ivex?: A Barcelona-based film distributor which disappeared in the mid-'90s under suspicious circumstances. It was Filmax's parent company.
FX/SFX: Simple but professional '80s CGI animation...
Cheesy Factor: ... which happens to be totally dated nowadays.
Music/Sounds: An ominous-sounding fanfare with synths and drums and a very deep voice saying "Filmax presenta...".
Who's the Voice?: He's Constantino Romero, famed TV/radio journalist and dubbing and stage actor. He's the Spanish voice, between others, of Clint Eastwood, James Earl Jones (Darth Vader and Mufasa included), the T-1000, Nexus 6, Roger Moore's James Bond, Apollo Creed (and Clubber Lang as well), the announcer on "Meet the Feebles", and many other characters. He was the Spanish, English, and German-language announcer for the 1992 Olympics opening and closing ceremony as well.
Availability: Almost extinct. Spanish VHS tapes with the Ivex label tend to have it.
Scare Factor: Medium to high; the dark atmosphere, the eerie music, and the voice of Mr. Romero may startle many first-time viewers. Keep in mind that many Spaniards praise Romero's interpretation of Darth Vader's voice being far scarier than the original James Earl Jones voice.
2nd Logo
(1980s)
Nicknames: "Un producto... ¡Filmax!", "Zooming Filmax"
Logo: On a white background, the Filmax logo stays still as Constantino Romero, again, says "Un producto... ¡Filmax!". When he says "Filmax", the logo quickly zooms in until disappearing. This short logo was a bumper that preceded the trailers for the upcoming attractions from this company.
FX/SFX: Just the zooming out.
Cheesy Factor: One wonders if it was that hard to add some colours to the background.
Music/Sounds: Just the voiceover, and some whooshes at the end.
Availability: Almost extinct, like the previous logo.
Scare Factor: Medium, due to its sudden appearance, but pretty tame compared to its "big bro" from before.
3rd Logo
(Late 1990s- )
Nicknames: "Candy Globe", "Filmax...Presenta"
Logo: On a space background, a blue star shines on and starts moving while leaving a trail, revealing itself to be a comet. The comet moves to the left, while three of the little sparks in its trail move to the right and start writing the word "filmax": one writes almost the entire word, another one dots the "i" and disappears, and the third one completes the x. The two sparks merge together and explode to form three comets: a yellow one, a red one, and a blue one, which rapidly move together towards an earth globe and circle around it. The globe shines, turning white with yellow, red, and blue spiral stripes (resembling a piece of candy) and moves backwards to let the handwritten and shining word "filmax" take its place in the center of the screen. Then the word "PRESENTA" fades in, shining as well.
Variant:
- On foreign releases, "INTERNATIONAL" fades in instead of "PRESENTA". There's a variant for Filmax Animation which is described in detail here.
- On REC, the logo is much smaller and completely still, and is shown in the opening credits, only to be interrupted by static.
Music/Sounds: Is a reorchestrated version of the first logo. Stars with a "bling" sound when the star shines and a fizzing sound when it starts moving. All the while, a nicely rearranged version of the fanfare from the previous logo (with synths, drums, strings, and horns) starts sounding. Wind sounds can be heard when "filmax" is written by the sparks, and an explosion when they merge. Finally we hear the same voiceover from the 1st logo.
Availability: Very common, as this is the current Filmax logo.
Scare Factor: Low; a few can be intimidated by all the lighting, dramatic fanfare, and voice-over (and for being another "armageddon-like" logo), but it's very well done, and moreover, the finished logo resembles a nice piece of multi-coloured candy. Yummy!!!
EnormousRat |
Latest page update: made by EnormousRat
, Oct 16 2009, 3:47 AM EDT
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| Started By | Thread Subject | Replies | Last Post | ||
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| logoboy95 | Filmax ended? | 2 | Apr 29 2008, 8:29 PM EDT by logoboy95 | ||
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Thread started: Apr 29 2008, 7:22 PM EDT
Watch
Filmax does not cease its operation. Instead, when the "Candy Globe" logo is introduced, this name is still used.
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