Family Home EntertainmentThis is a featured page

Logo descriptions by Matt Williams, James Fabiano, and Cameron McCaffrey
Logo captures by Eric S., EnormousRat, Dean Stewart Rumsey, and snelfu
Editions by Bob Fish, V of Doom, Jeff B, LogoWriter, and Jonathan Hendricks
Video captures courtesy of
Eric S., VintageC OmPlus, Kargaroc286, rksexy2finger1991, and EnormousRat

Background: Family Home Entertainment was a home video distribution company e
stablished by Noel C. Bloom in 1981 to distribute many family/kids releases. A year later, FHE launched a non-kids sub-division known as U.S.A. Home Video, which would eventually evolve into Artisan Entertainment. Early releases were distributed by MGM/UA Home Video and in the late 80s, FHE's releases were distributed by MCA (mostly in Canada). In 2003, Lions Gate Films acquired and folded Artisan Entertainment and FHE became a sub-division of Lionsgate Home Entertainment, before taking down FHE with them in 2005.

1st Logo
(June 1981-1985, 1987)
Family Home Entertainment (1982)

Nicknames: "Soda Pop", "Cheesy FHE"

Logo: The screen fades to a space background as a large pink/purple "sun" slowly moves towards us. After a few seconds of sizzling, it then transforms into the words "FAMILY HOME", set in "Baby Teeth" (whose digital incarnation goes by "Surfside"), probably one of the ugliest fonts ever. Then "ENTERTAINMENT" in the same font flies from behind the text on top of the screen and settles underneath the "FAMILY HOME" text. The logos then flash and become white. After a few seconds the logo flies up with computer effects and we are left with only a shot of the stars before we fade out.

  • At the end of some tapes such as Beauty and the Beast (the 1983 Ruby-Spears version), a white ray of light flashes on the space background and a spinning gray film reel moves towards us. Then the words "PREVIEWS OF COMING ATTRACTIONS" in a pink font fly from the top (with a trail of white sparkles following them) and stop at the reel on the center of the screen. Afterwards, the reel (which takes over the entire screen) flies off and the words vanish, just before the "sun" appears. This also appeared on tapes from Monterey Home Video and U.S.A. Home Video from before 1985.
  • Sometimes, there are screen cuts at the beginning and end of the logo.
  • Shortened versions exist. Some tapes start the logo just as the "sun" appears, others start the logo right as it morphs into the words "FAMILY HOME".

: The transformation of the star into "FAMILY HOME ENTERTAINMENT"
and the "flying" effects for the logos.

Cheesy Factor: This one goes off the charts. The "sun" looks like the most fake thing in the world (and looks more like stock footage of a fizzing Alka-Seltzer tablet on a green screen tinted purple than anything else!), the colors are rather gaudy, and the space background looks like it was done on an Apple II.

Music/Sounds: The space background has electronic popping/fizz noises. When the logo forms, a 4-note synthesized chord/whoosh fanfare can be heard, which came from a stock music library.

Availability: Rare. Check on eBay or Amazon for early Gumby and Care Bears releases by FHE. Other releases that may include this logo are Beauty and the Beast (Ruby-Spears version), Blackstar, The New Adventures of Zorro, Journey Back to Oz, Dorothy in the Land of Oz, Panda and the Magic Serpent, Gaiking and a few Spaceketeers releases and some Inspector Gadget tapes; just find an over-sized box containing an early FHE print of this logo on the cover. This logo made a surprise appearance on the 1987 re-print of A Gumby Summer and the 1986 re-print of Peter Cottontail's Adventures. It first appeared on The World of Strawberry Shortcake.

Scare Factor: Medium. The bad animation and eerie music/noises may get to some people, but the logo is probably one of the most soda-like in the world! You'll also probably derive unintentional comedy from how badly made this is, or nostalgia for the company's really early releases.

2nd Logo

FHE (1984)Family Home Entertainment (1990)

Nicknames: "F.H.E.", "Handwriting Pad", "Cheesy Writing", "Another Cheesy F.H.E"

Logo: A yellow-orange screen "flips" in, and it has one of those lines you used to practice printing letters on at school. (Two solid lines with a segmented line in the middle) One at a time, the letters "f.h.e." are drawn on the lines in a crayon-like font. They are colored, in order, red, blue, and yellow, respectively. Black dots appear in between the letters. Under that the words "Family Home Entertainment" appear, and then the picture zooms away downward toward the camera.

  • A version has been spotted where instead of the picture flipping down, it merely fades out and there is no "WHOOSH" at the end of the music. The color is also a bit faded (though that was probably unintentional).
  • Later video releases have the logo be on a black background, the lines fade in and the FHE text draw itself on faster than usual. A byline for IVE/NCB is shown on the bottom. A still version can be seen on various Transformers promos.
  • At the end of some tapes, a yellow screen that reads "also AVAILABLE from" (in white) zooms in. After 3 seconds, the screen zooms downward just before the regular FHE logo appears.
  • Some tapes omit the logo's beginning and the closing, instead starting at the point where the letters are drawn in.

: The "flipping" screen, the drawn letters.

Cheesy Factor: The screen "flipping" is an '80s SFX standard; it is merely the image being stretched and squashed. Before 1990, there was often a jarring cut from the FBI warning to this logo. After the 1988 IVE warning replaced the other one, there was a gentle fade from the warning to this logo.

Music/Sounds: Starts with a loud whirring/whining sound (kind of like a Jetsons flying car starting), and leads into a synthesizer theme with three different tones for the drawing of each letter. Three very fast synth-trumpet notes bring forth the periods after each initial, and a toy piano that plays a descending tune is used when the company's name appears. At the end, a "WHOOSH" is heard as the screen "flies" away.

Availability: Uncommon. Can be seen on early releases of home video releases of shows such as The Transformers, G.I. Joe, Inspector Gadget, and Teenage Mutant Ninja Turtles. Also spotted on some Rankin-Bass video releases of the time, the Chuck Jones releases of Rikki-Tikki-Tavi, Mowgli's Brothers, and The White Seal. You may also spot this on a few Japanese anime tapes like Robotech or some tapes of British cartoons like Wil Cwac Cwac and Roobarb, and the Australian Dot cartoons should have this logo, too. The variant without the "WHOOSH!" at the end can be spotted on several Robotech releases from 1987, as well as The Teddy Bears' Picnic and Babar: The Movie from 1989. Also seen on later Gumby and Care Bears VHS releases.

Scare Factor: Medium to high. The loud music and "flipping" screen may get to some people, along with the FBI warning screen on 1983-1990 releases. The scare factor may increase on some Atkinson Film-Arts productions released by FHE at the time due to the fact that the Atkinson Film-Arts "TV Set" follows this logo. Low for the black background variant with IVE/NCB byline.

3rd Logo

(1991-1998, 2006-2007)
Family Home Entertainment (1991)

Nickname: "The Paintbrush"

Logo: On a white background, a red paintbrush draws an "f" (the same one from the 2nd logo)
then puts a red dot after it. A blue paintbrush similarly draws an "h" and a blue dot and a yellow paintbrush gets the "e" and its dot. The camera pans to each letter as it is drawn and then pulls out. Above the logo the paintbrushes "wash" on the words "Family Home Entertainment", with each word in red, blue, and yellow respectively.

On rare occasions, the logo is still.

FX/SFX: Impressive use of CGI from FHE, using the ability to pan in and out impressively!

Music/Sounds: Each letter has its own little tune culminating in a synthesized stinger at the end.

Availability: Common. Can be seen on most FHE releases from the 90s, including later Teenage Mutant Ninja Turtles tapes (surprisingly, it appeared on 2006 and 2007 DVDs of TMNT, specifically at the end of the episodes, "Plan 6 from Outer Space", "Farewell Lotus Blossom", "Michelangelo Meets Bugman", and "What's Michelangelo Good For?", probably due to the VHS masters being used), the original release of the very infamous Tom and Jerry: The Movie and many Rankin-Bass and Lacewood Christmas specials by FHE. One of the last tapes to use this logo was the Hallmark Home Entertainment release of Merlin. The still version can be seen on Rudolph the Red-Nosed Reindeer (earlier prints use the former logo, not still) and Bruno the Kid: The Last Christmas.

Scare Factor: None to low. It's just very good CGI.

4th Logo
Family Home Entertainment (1998)

Nickname: "Flipping Letters"

Logo: Against a black background, a green "F" flips toward the screen, followed by a vermilion "H" and a lavender "E". A triangular vermilion "roof" lands on the "H" shortly after. The words

F A M I L Y---H O M E

which are written in white, fade in below. At the same time, two white dots fade in between the letters "FHE". The words shine.

FX/SFX: The letters flipping, the roof landing on the "H", and the words shining.

Music/Sounds: None.

Availability: Uncommon. Appears on most FHE releases up until 2001, such as Clifford The Big Red Dog: Here Comes Clifford and Its a Wonderful Life.

Scare Factor
: None.

5th Logo
Family Home Entertainment

Nickname: "Flying Letters"

Logo: On a white background, we see the letters "FHE" flying up to the screen. Then two black dots fly in and appear between the letters. "FAMILY HOME ENTERTAINMENT" fades in under the letters. A roof is then drawn above the "H", making the whole thing look like the 4th logo.

FX/SFX: The letters flying up. The dots appearing. The roof drawing.

Music/Sounds: A jingle used with many musical instruments and sound effects (the really processed Warner Bros. airplane dive to start, and some boinging sounds, likely Disney-esque)
. An oboe and a tuba are two of the instruments.

Voice-over Variants:
  • There is a voice-over on promos saying "Family Home Entertainment. We like to share yours from Family Home Entertainment".
  • On the variant with the FHE website the voice-over says "Family Home Entertainment. From our family to yours, there's always something special for everyone, at"

Availability: Uncommon. Seen on releases from this era.

Scare Factor: None. It's a cute logo. The sudden appearance of the logo might startle some first-time viewers, though.

Latest page update: made by iheartparamount , Jan 1 2016, 7:33 PM EST (about this update About This Update iheartparamount Edited by iheartparamount

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