Compiled by yomoneyboat
Logo Pictures by Eric S.


1st Logo
(1984-1989)

Nickname: "The Test Card"

Logo: We see a color bar test card. Pieces of the test card fall off to reveal a black TV tube on a tan background with "Elektra" written in an orange, cursive font below the TV tube with "Entertainment" in black below "Elektra". As the logo zooms in, an orange sunrise occurs in the TV tube. The logo shines, and it fades to black.

FX/Cheesy Factor: The "ripping", the zooming and shining, the sunrise.

Music: There are sound effects of glass shattering followed by a choir. After the choir, a calm piano tune plays as the logo shines. When the logo fades to black, there is a another shattering glass sound effect.

Availability: Rare; appears on some music videos during this era.

Scare Factor: Low to medium. The first half of the logo is scary, but the second half is calmer. The glass shattering can make you laugh a little.



2nd Logo
(1989-2004)

Nicknames: "The Bouncing e", "Ee"

Logo: On a yellow background, we see a blue uppercase "E" in the background. Suddenly, a red lowercase "e" bounces into view, as the uppercase "E" slowly hops towards the screen. The "e" bounces around a bit until landing on top of the "E," which rotates 45 degrees. The background turns to a blue gradient, and the blue "E" turns black, as the text "Elektra Entertainment" appears in a sans serif font.

FX: The animation, the background color switch.

Cheesy Factor: Minimal, the whole logo is pretty professional.

Music: A strange background music with vibraphone notes synced with the bouncing of the "e." A "BOING!" plays when the "e" lands on the "E."

Availiblity: Found on all music video releases by Elektra.

Scare Factor: Low, the background is a nice color, but the sudden appearance of the "e" may unnerve some, as well as the "BOING!".