Logo captures and videos courtesy of AustralianRoadshow

1st Logo
(Early 1980's)
Nickname: "Flashing and Zooming Lights"

Logo: On a black background, we see a pink line write out the word "electric" (not a typo, it's all lower case) in a cursive font, colored pink as it zooms out, with a residue trail behind it. More residue trails follow from the word "BLUE", colored blue and in a font identical to the logo for the 1984 revival of "Name That Tune". A TV-tube outline colored white follows, then, when the logo settles in place (and "electric" flickers), the whole logo zooms back and forth rapidly, cutting to very sexually suggestive images (which can't be uploaded onto YouTube due to their rules). There is a much tamer version of this intro that has aired on cable TV.

FX: The logo forming, plus the zooming back and forth of the logo...

Cheesy Factor: ...which are really cheesy effects.

Music/Sounds: A disco-like synth tune with female singers singing "Now... the time... has come... (long pause) to see... the show... the-show-the-show-the-show-the-show." Then, when the sexually suggestive images appear, the singers sing "the girls, the cars, the dreams, electronic centerfolds. The dream cannot be spoiled, it simply must sustain the truth. The truth is sex, and cars, and dreams, Electric Blue's the warning of new girls performing, heed the warning...heed the warning...Now...the time...has come...for you to see...the light. The things that are to come, to come, to come, will see you through the light. The dream cannot be spoiled, it simply must sustain the truth. The truth is sex, and cars, and dreams, Electric Blue's the warning of new girls performing, heed our team, Electric Blue's the dawning of lifestyles performing, you have to understand, Electric Blue's the warning of new girls performing, heed the warning."

Availability: On tapes of adult films from the UK and Australia (under the Video Classics brand, later the Virgin Video/Virgin Vision brand, which always has been Virgin in the UK), as seen at the beginning.

Scare Factor: Medium to high; the sudden zooming of the logo can catch you way off guard, especially in a dark area like this logo. This may climb even higher if you easily get traumatized from seeing sexually suggestive images!

2nd Logo
(Early 1980's)
Nickname: "The Neon Sign"

Logo: Against a black background, a blurry picture of the Electric Blue logo zooms in, colored pale blue. It zooms too close to the camera, but zooms back a bit, then comes into focus. "THE END", in an outlined white typewriter font, can be seen below the logo. After a few seconds, the logo zooms forward and becomes a blurry picture again, and "THE END" disappears.

FX: The zooming of the logo, the picture coming into focus.

Cheesy Factor: "THE END" is poorly chyroned in.

Music/Sounds: A catchy Moog synth disco tune.

Availability: Obviously, at the end of Electric Blue tapes in the UK and Australia.

Scare Factor: Minimal.

3rd Logo
(1990's)
Logo: We start off with a black BG with the white text

("WON'T" is slightly larger). It then cuts to a rippling blue silk sheet, and the Electric Blue logo (from logo 1) fades in over it (it also has the Australian equivalent to an NC-17 rating in the US; R 18+, in the bottom right corner of the logo). Then, it cuts to a black BG in which a yellow triangle comes in from the left and the text "Turn on TO VIDEO Anytime" zooms out on top of it ("Turn on" and "Anytime" are written in a red script font, and "TO VIDEO" is written in a plain white font on a blue parallelogram with a white outline).

FX: The silk sheet.

Music/Sounds: First, as the text appears, a man (believed to be Shawn "Cossie" Cosgrove, the announcer on the Aussie version of The Price is Right) says "What won't be showing on television this year?", then a woman says "For quality adult titles, look for Electric Blue at your video store.", and the same man says "Turn on to Electric Blue at your local video store." near the end. Sultry saxophone jazz music plays throughout.

Availability: Seen on pornographic tapes in the UK and Australia.

Scare Factor: None; it's more of a turn-on than anything else! :-)