Background: WSJK-TV was founded in 1967 to serve the Tri-Cities (Sneedville, TN; Johnson City, TN; and Knoxville, TN). WKOP-TV began broadcasting on August 15, 1990. Its digital counterparts are WSJK-DT and WKOP-DT, which started broadcasting in 2000. In 2002, WSJK was renamed WETP, and the two studios collectively became known as East Tennessee Public Television.
TV Worth Watching tag (1984-August 14, 1990)
Nickname: "Ugly TWO"
Logo: On a dark blue-black gradient background, we see the word "TWO", in an ugly font and colored pinkish-red, as well as a gray line flying in from both directions. They turn into place, and after the "TWO" shines, "WSJK-TV", in Tahoma font, flips up underneath.
FX/SFX/Cheesy Factor: Early computer graphics.
Music/Sounds: The "TV Worth Watching" jingle, at least, when the singers sing "On channel 2...!".
Availability: I only saw this logo in PBS' "TV Worth Watching" promo custom-made for WSJK. This might or might not have been a program intro tag, too (which I'm sure would have music of its own).
Scare Factor: Low, due to the ugly "TWO".
1st Logo (1984-August 14, 1990)
Nickname: "Ugly TWO"
Logo: On a blue background with the PBS P-Head etched into it, we scroll down. The same Ugly TWO from before and a gray line flip in from both directions. The Ugly TWO shines as the line turns into place, and WSJK-TV flips in from under the line. Afterwards, SNEEDVILLE, TN fades in below all that.
FX/SFX/Cheesy Factor: The etch-in effect, and early computer graphics that reek of Scanimate.
Music: The same as the TV Worth Watching variant, this time with Hoth Edwards saying "This is your station for quality PBS programs, WSJK."
Availability: Check those old tapes!
Scare factor: Low.
2nd Logo (August 15, 1990-1996)
Nickname: "Ugly TWO and '70s-style 15"
Logo: On a pink background with the logo from before, with a '70s-style 15, and PBS P-Head etched into it, we scroll down. Then "PUBLIC TV FOR EAST TENNESSEE", in a white Korrina font, along with the "Ugly Two" and '70s-style 15 in white, flip in.
FX/SFX/Cheesy Factor: The etch-in effect and the flipping in of the logo.
Music/Sounds: Just an announcer (HothHothEdwards)Edwards saying "This is Public TV for East Tennessee, on viewer supported WSJK-TV and WKOP-TV.". Since 1993, an '80s-style pop/funk tune played on synths, drums, bass, and clavinet is used.
Availability: See above.
Scare Factor: Low.
3rd Logo (August 15, 1990-1996)
Logo: Against an ocean background (which fades to a waterfall after 35 seconds), a blue/poppy red gradient rectangle flips in from the left. On it is a baby blue-colored Elephant-fonted "2 WSJK/15 WKOP" logo and a P-Head stacked on top of each other.
FX/SFX/Cheesy Factor: The flipping in of the rectangle.
Music/Sounds: A catchy tune played on drums, bass, and clavinet which segues into an upbeat country-style synth/bass/clavinet tune. Hoth Edwards says the same thing as in logo 2.
Availability: See above.
Scare Factor: Low.
4th Logo (August 15, 1990-1996)
Logo: Just a powder blue-tinted image of Knoxville with the "Ugly Two" and '70s-style 15 in silver superimposed off center.
FX/SFX/Cheesy Factor: None.
Music/Sounds: See logo 2.
Availability: See above.
Scare Factor: Minimal.
5th Logo (1996-2002)
Logo: We see the logo from the previous ident in a dark blue box on the left side of the screen. On the light blue right side of the screen, we see in white "PUBLIC TV FOR EAST TENNESSEE" and shadows of CGI window-style effects. Under the 2 is "WSJK SNEEDVILLE", and under the 15 is "WKOP KNOXVILLE". To the left of the dark box is yellow, and the bar on the top over both the yellow and dark blue areas is colored red.
Variants: There were three color schemes: blue (mentioned above), red, and yellow.
FX/SFX/Cheesy Factor: The shadows.
Music/Sounds: There were three jingles: a peaceful brass tune (used only on the blue color scheme), an African-style tune with a choir (used on the blue and red color schemes), and a piano/guitar tune (used on all three color schemes). On all three, Hoth Edwards says either his line from logo 2 or "This is viewer-supported Public TV For East Tennessee.".
Availability: See above.
Scare Factor: Minimal.
6th Logo (2002-2006)
Logo: We see a blue/purple/red ethereal background with the new ETP-TV logo in the center. After a few seconds, it zooms out to make room for "WETP-TV 2 Sneedville, TN" and "WKOP-TV 15 Knoxville, TN".
Variant: In 2004, two digital stations were added: "WETP-DT 41" and "WKOP-DT 17".
FX/SFX: The blue/purple/red ethereal background, the occasional P-Head movement, and the zooming out.
Music/Sounds: An extended variant of the 2002 CPB logo's music. For the first two years, anHothannouncerEdwards says "This is viewer-supported East Tennessee Public TV, on WETP-TV channel 2 and WKOP-TV channel 15." or "This is viewer-supported East Tennessee Public TV.". For the final two years, the sameHothannouncerEdwards says "This is viewer-supported East Tennessee Public TV, broadcasting on WETP-TV channel 2, WKOP-TV channel 15, WETP-DT channel 41, and WKOP-DT channel 17." or "This is viewer-supported East Tennessee Public TV, broadcasting on WETP and WKOP.".