Logo descriptions by Sean Beard
Logo Pictures by Eric S. and Bob Fish
Editions by V of Doom


EMI Film Distributors Limited

Background: This company was the former Associated British Corporation (best known for producing "The Avengers"). Associated British went bankrupt in 1968 and its assets (Associated British Film Distributors, Elstree Studios, the ABC Cinemas movie theater chain and Thames Television) were purchased by EMI Records. EMI bought British Lion Films in 1976, folding it into the company.

1st Logo
(1968-1976)

Nicknames: "Black Monument", "The Black Tombstone"

Logo: On a black screen, we see the company name stacked Fox-like in a "chiseled" font, not unlike that carved into monuments, positioned near the upper-right of the screen. The placement is like this:

EMI (in large letters)
FILM (in smaller letters)
DISTRIBUTORS LIMITED (in very small letters)

Variant: On a few films, we see on the same black background this text centered in the middle of the screen: NAT COHEN PRESENTS FOR EMI FILM DISTRIBUTORS LTD. Movies with this version end with the text A NAT COHEN PRESENTATION FOR EMI FILM DISTRIBUTORS. The text is a variant of the font used for the standard logo.

FX: None, apart from the name fading onto the screen.

Cheesy Factor: The monument plaque-style font used

Music/Sounds: None.

Availability: Not widely seen in the US due to replacement with American distributors' logos. Was discovered on the mid-1990s Republic Pictures Home Video release of Hammer Films' Scars of Dracula. The Nat Cohen variant was found on the Showtime Networks print of the Roger Corman sex comedy Candy Stripe Nurses (apparently an UK print was used).

Scare Factor: Medium, due to the lettering being similar to that carved onto tombstones, but has lower levels for the Nat Cohen version due to the smaller font used.



2nd Logo
(1976-1981)

Nickname: "Blue EMI"

Logo: On a blue screen, we see the letters EMI (in the familiar logo's font) zoom toward the center of the screen. As the letters move, the box draws itself into place forming the familiar EMI logo. The phrase EMI FILM DISTRIBUTORS then fades into place. In later years, the byline A MEMBER OF THE THORN GROUP along with the Thorn logo appears instead of the company name (EMI merged with Thorn plc around 1979, hence the name and logo described below). On some films, this was superimposed onto the film's opening credit sequence.

FX: The EMI lettering zoom-in, the rectangle drawing itself in.

Cheesy Factor: Rather simple animation, even for the 1970s.

Music/Sounds: None, except as explained below.

Availability: Rare/Scarce-Check your local home video stores for older VHS releases of the company's films. BUT it has been preserved on the Anchor Bay DVD release of Tender Mercies, preceded by a StudioCanal logo, of course.

Scare Factor: Low.
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EMI Films, Inc.

Background: EMI opened an American subsidiary of EMI Film Distributors in 1977, with a television division (EMI Television Productions) and its own distribution unit. In 1979, the distribution unit was closed and they went through ITC's Associated Film Distribution unit for its theatrical releases. The company's final films (The Deer Hunter, Bad Boys and The Philadelphia Experiment) were released through Universal* and Paramount before it was closed down. (*EMI and Universal co-produced The Deer Hunter.)

(1977-1983)



Nicknames: "Blue EMI","The Record Dudes"

Logo: In the opening scene of a movie, a superimposed EMI logo appears just like its British counterpart, except that the legend EMI FILMS, INC. appears under it. "PRESENTS" is also below everything else.

Variants:

• In The Jazz Singer (the 1980 Neil Diamond version), the still EMI logo appears superimposed in the style of the opening credit sequence.
• The notorious Village People movie Can't Stop The Music had the EMI logo appearing as if it was made of solid gold.
• A Wringer In The Bunch: The Deer Hunter opened with the Universal Globe followed by a black and white EMI Film Distributors ID ("A Member of the Thorn Group" byline version).

FX: The same as the second EMI Film Distributors logo; also appeared as a still image on later films.

Cheesy Factor: Same as its British counterpart.

Music/Sounds: The movie's opening score.

Availability: Rare-given the rather low output of its US branch, but this logo is an easier find than the British counterpart. It is retained on Convoy, The Jazz Singer (1980) and Can't Stop The Music among others (having been used as an in-credit logo in the States).

Scare Factor: Low. Given American audiences' familiarity with the logo (via the EMI-America record label and the parent company's ownership of Capitol Records). However, some might be mildly frightened by the animated version.
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Thorn-EMI Film Distributors/Screen Entertainment

Background: EMI merged with Thorn plc, an electronics, electrical and heavy equipment manufacturer and rental store franchise operator, in 1979. The company and its library were sold to Cannon Films in 1986. The film library was subseqently sold to Weintraub and Lumiére Picutres before the latter company was bought by Canal+ in 1996. The Elstree Studios backlot is now owned by the BBC. Thorn EMI "demerged" back into two separate companies in 1996.

(1979-1986)

Nickname: "Zooming Inverted T"

Logo: On the same blue background as its predecessor, a white box containing an inverted stylized "T" (which resembles a thumbtack) zooms in towards the audience. As it moves into place, we see a smaller rectangular section under the Thorn "T" that reads THORN EMI. The box completes its journey and we see the logo of Thorn-EMI and then the sequence fades out.

Trivia: This logo is familiar to Britons because of Thorn brand light bulbs (the logo only has THORN in the space where the Thorn EMI name would be) and electrical appliances.

FX: The warp-speed zoom-in.

Cheesy Factor: The rather tacky (excuse the crummy pun) look of the logo.

Music/Sounds: None; this is a silent logo.

Availability: Extinct, due to the ownership shifts explained above. This was plastered over the previous EMI Film Distributors and Associated British IDs on most library prints it issued to the US market. You would have to search for EMI Film Distributors library titles issued by Thorn EMI Video during the 1980s or off-air videotapes of any EMI-owned movie. Otherwise, you'd better expect the StudioCanal logo on current prints.

Scare Factor: Low to medium. A little on the high side for those who fear objects suddenly coming forward at high speed, but once again harmless for most viewers.