DreamWorks Animation SKGThis is a featured page

Editions by V of Doom, Wyraachur, and Nathan B.


Background: DreamWorks Animation is an independent American animation studio which primarily produces a series of critically and commercially successful computer animated films, including Shrek, Shark Tale, Madagascar, Over the Hedge, Bee Movie, Kung Fu Panda, Monsters vs. Aliens, How to Train Your Dragon, and MegaMind. It was formed by the merger of the feature animation division of DreamWorks SKG and Pacific Data Images (PDI). Originally formed under the banner of DreamWorks SKG, it was spun-off into a separate public company in 2004. Starting with Over the Hedge, their movies were distributed through Paramount Pictures (in turn owned by Viacom), who acquired the rest of DreamWorks SKG in February 2006. However, in August 2012, DreamWorks Animation signed a five-year distribution deal with 20th Century Fox,
a subsidiary of News Corporation (now "21st Century Fox Inc."), which began after the release of Rise of the Guardians. DreamWorks Animation maintains two studios: the original DreamWorks feature animation studio in Glendale, California and the PDI studio in Redwood City, California.


1st Logo
(May 19, 2004-March 27, 2009)
DreamWorks Animation (Version 1, Widescreen)DreamWorks Animation (Version 2, Widescreen)Dreamworks Animation (2007- )DreamWorks Animation - Madagascar: Escape 2 Africa (2008)Dreamworks Animation (DS version)

Nickname: "The
Rainbow Balloon Kid"

Logo: We see the same kid that was fishing holding balloons, expect it's in the daytime. The balloons lift the kid up to his usual spot on the moon. The kid releases the balloons and when they lift up high enough, they pop into the multi-colored/
rainbow-like letters spelling "DREAMWORKS", then finally we see on a blue line "ANIMATION" or "ANIMATION SKG".

Variants:
  • On Over the Hedge, no text appears below "DreamWorks".
  • Starting in 2006 with Flushed Away, the kid and the moon appear above the text.
  • Starting in mid-2008, there are more clouds (so much they surround the kid on the moon!) and when the kid releases the balloons, the camera doesn't pan up, it stays on the kid on the moon. The text appears below.
  • The print version is used on handheld versions of DWA video games.
  • A still version of the logo exists at the end of DWA films.

FX/SFX
: The kid rising a
nd the rainbow Balloons forming the logo. Excellent CGI for the logo.

Music/Sounds: A majestic/peaceful orchestrated piece based off the track "Fairytale" from Shrek. For the still version, none.

Availability: Fairly common. Can be seen on Shark Tale, Shrek the Third, and Over the Hedge, among others. First seen on Shrek 2 and last seen on Monsters vs. Aliens. Strangely, it was seen on The Ghost of Lord Farquad, not on the Shrek's Thrilling Tales DVD, but on a DVD Shrek sampler on General Mills packages of Cookie Crisp.

Scare Factor: None.



2nd Logo
(February 1, 2009, March 26, 2010- )

DWA 2010 (How To Train Your Dragon trailer)

Nickname: "Little Boy Fishing On the Moon II", "Fishing Boy II"

Logo: On a black background, we see a full moon. The moon then spins to right to reveal the boy sitting on the moon. The boy then grabs the fishing rod from his pocket. He then swings the rod around the
fuchsia clouds. The words "DREAMWORKS" zoom out in violet and spread one-by-one below the moon, then finally we see on a violet line "ANIMATION SKG". The end result looks like an enhanced version of the original DreamWorks logo.

Variant: In 2014, a special 20th anniversary variant was created. The logo starts as normal, but when the boy's fishing hook swings by the screen, it sweeps up letters that form the word "YEARS" which then settleunderneaththe moon. From there, the number "2" appears to the left of the moon (with the moon taking theplaceof the "0" to form the "20") and the words "OF DREAMS" and "AND LAUGHER" fade in below "YEARS" in columns. The DreamWorks text then fades in above the "20". On the DreamWorks' anniversary brand campaign, copyright information appears underneath the logo.

Trivia: This was unveiled in the Super Bowl trailer for Monsters vs. Aliens.

FX/SFX: The zooming, the swinging of the fishing rod, and the spreading/arranging of the letters. Very nice CGI!

Music/Sounds: An extended version of the theme from the 1st logo. This theme debuted in Shrek Forever After. In other cases, the opening theme of the movie. On Shrek 3-D re-releases called The Ghost of Lord Farquad, it has the end of the theme from the previous logo.

Availability: Common. Can be seen on the Super Bowl trailer of Monsters Vs. Aliens, How to Train Your Dragon, Shrek Forever After, MegaMind, and Puss in Boots, among others. A still version can be seen at the end of the short Legend of the Bonenapper Dragon and on the TV special Kung Fu Panda Holiday. It also appears on Shrek's Thrilling Tales.

Scare Factor: Same as the previous logo.



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Latest page update: made by nin10do , Jul 18 2014, 8:32 PM EDT (about this update About This Update nin10do Edited by nin10do

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