Written and Complied by Jason Jones
Logo Pictures by AsdfTheRevival and Eric S.
Editions by AsdfTheRevival and Bob Fish
Video captures by Phasicblu, TLogos and Eric S.


Background: This entertainment production company was established in 1957 by the legendary entertainer Dick Clark to produce mainly television shows, television specials, and televised movies, being sold after to Daniel Snyder in 2007.


1st Logo
(1964-1977)

Nicknames: "dc", "A Dick Clark Television/TV Production"

Logo: This logo features a line being drawn downward. Then a circle is placed along the line, forming the letter "d". Then, a "c" is drawn inside the "d" counter-clockwise. The words:


appear vertically along the "d".

Earlier Variant: From 1964-1969, this logo was only a still superimposed image, scrolling along with the production credits, with the phrase "TV PRODUCTION" appearing below it.

FX: The drawing of the "d" and "c".

Cheesy Factor: Animation was very primitive.

Music/Sounds: The outro of any program produced by the company, like American Bandstand, for instance.

Availability: Extremely rare/extinct. Appeared on American Bandstand.

Scare Factor: Low.



2nd Logo
(1977-1981)

Nicknames: "dc", "dc Snake", "dc '77"

Logo: Over a black background, we see a forming of a line in the center. At the same time a strange shape forms on top of the line, almost forming the infinity symbol. The image appears to be lowercase "d" and "c", joint together.

FX: The forming of the "dc" logo, whose animation is similar to the NBC Snake logo.

Music/Sounds: Had a short keyboard tune.

Availability: Appeared on the TV movies Elvis and Birth of The Beatles as well as American Bandstand, but has rare written all over it.

Scare Factor: Minimal.



3rd Logo
(1981-1983)

Nicknames: "Spinning Bar", "Golden dc Bar"

Logo: Starts with a golden bar zooming in, and starting to spin clockwise. The bar forms a circular image which splits in two and turns into an "o" and "c". All three images stick together to form the "dc" logo. The text "A Dick Clark Production" appears below.

FX/Cheesy Factor: The spinning of the gold bar.

Music/Sounds: A descending xylophone tune.

Availability: Extremely Rare; appeared on American Bandstand.

Scare Factor: Minimal.



4th Logo
(1983-1989)

Nickname: "Golden dc Bar 2"

Logo: We see an outline bar rising from the center of the screen. A circle emerges to the left to form the "d" and revolves around to the right to form a "c" , forming the "dc" logo. It then shines to gold. As this happens, "dick clark productions" appears below.

FX: The shining gold letters.

Music/Sounds: Strange mystical synthesizer music. Ends with what seems like a low bass sound.

Availability: Extremely rare; it was seen on TV's Bloopers & Practical Jokes, American Bandstand, and Puttin' on the Hits to start with.

Scare Factor: Minimal, some might be caught off-guard by dramatics.



5th Logo
(1989-)

Nickname: "CGI (Golden) dc"

Logo: On a black background with a purple line in the middle, A streak of light is seen at the bottom right of the screen. The "dc" logo emerges from there, and is placed onto the center of the screen, facing to the left. A light forms "dick clark productions", and the "dc" then shines.

Variants: The company's website "www.dickclark.com" appeared on some network shows in mid 2000, and in 2007, the logo was graphically enhanced to feature a background with various different red and blue lights and a brighter "dc" and company name.

FX: The streak of light, the "dc" shine. All in all, the FX used in the logo have held up very well over the years.

Music/Sounds: Same as the Dick Clark Video "Golden dc" logo.

Availability: Can be found on various TV specials, including New Years Rockin' Eve, The American Music Awards, and Bloopers. Also appears on So You Think You Can Dance.

Scare Factor: Low.