Logo descriptions by Jason Jones, James Fabiano, Matt Williams, Kris Starring, Dan DeCosta, and Nicholas Aczel
Logo captures by AsdfTheRevival, Wisp2007, Hoa, mcy919, and V of Doom
Editions by V of Doom and Shadeed A. Kelly
Background: DiC Entertainment (formerly DiC Audiovisuel, DiC Enterprises, and DiC Productions) was founded by Jean Chalopin in Paris, France in 1971, but the American arm debuted in 1983. It was bought by Capital Cities/ABC (Now ABC, Inc.) in 1993 and The Walt Disney Company in 1995, until Andy Heyward re-bought the company from Disney in 2000 by becoming independent with an investment by Bain Capital. On July 23, 2008, DiC was acquired by Cookie Jar Entertainment, Inc. and became a wholly-owned subsidiary. Months later, Cookie Jar decided to take over and DiC Entertainment was folded into Cookie Jar. DiC stands for: Diffusion, Information, and Communication (Diffusion, Information, et Communication).
1st Logo (Inspector Gadget Custom Logo)
(1983-1984)
Logo: Inspector Gadget passes a green DiC logo on a blue background while on his skates. Halfway through, his Gadget mallet comes out (presumably involuntarily) and hits the space above the I, dotting it. Gadget exits out of control.
FX: Just DiC quality animation.
Music/Sounds: A 7-note trumpet outro from the end notes of the Inspector Gadget theme song. There is also a "boing" sound heard when Gadget's mallet "dots" the I.
Availability: Originally seen on Inspector Gadget during the 1980s, this logo is actually extinct from American television, being replaced with newer logos on reruns or DVD releases, usually the Kid in Bed or the IWoD Globe. This was last seen on television during the late 90's airings on Nickelodeon. Can now only be found on early VHS releases of the show from Family Home Entertainment.
Scare Factor: Low, depending on what you think of the music and the DiC logo’s look.
2nd Logo (The Littles Custom Logo)
(1983-1986)
Logo: The character Dinky runs past a green DiC logo on an orange background and places a green button onto the space above the I, dotting the letter, and then clumsily exiting.
FX: Just DiC quality animation.
Music/Sounds: The closing theme of The Littles.
Availability: Although it was retained during all reruns since its premiere, this logo was NOT saved when The Littles made the rounds as part of a syndicated package of DiC shows appearing on local stations from 2003-2007 (nicknamed as the “DiC Kids Network”). To make it less obvious, the end credit animation is slowed down except for the audio to run at the allotted time so they could plaster this logo with the current one. These prints were also used for the show's presence on www.kewlcartoons.com. However, the logo is still intact on the DVD of The Littles Christmas Special and later DVD releases of The Littles.
Scare Factor: None to minimal, depending on your opinion of the music and the look of the DiC logo.
3rd Logo
(1984-1987)
Nicknames: "The (Green/Yellow) Vortex", "Cheesy Vortex"
Logo: The background is a vortex of blue concentric boxes in which purple colors streak down as a green (or yellow) stylized "DiC" comes up, seemingly sideways, then turns forward as it comes closer. When it is all the way up, the logo shines and sparkles.
Variants:
- There are filmed and videotaped variants. The filmed variant has a brighter blue vortex and the "DiC" is more of a yellow color; the videotaped variant has a dark purplish-blue vortex and "DiC" is in green.
- On Pole Position, a still shot of the beginning of the logo zoomed in, and then the regular animation played.
- Sometimes, "In Association With" or "Produced in Association With", in white, is shown at the bottom throughout the logo.
FX: The blue vortex with purple streaking down it, and the zooming logo.
Cheesy Factor: The logo looks like it says Die.
Music/Sounds: An ascending 8-note synthesized theme.
Music/Sound Variants:
- On the 2nd season of Inspector Gadget (1985-86), a new variant of this logo with an orange “DiC” was introduced with a very different 5-note keyboard tune. The “orange” logo was used intermittently with the “green” one on 1985-87 DiC shows, but often used the 8-note music instead. Sometimes the keyboard music would be used with the green logo as well.
- Rainbow Brite once used a variation in which the keyboard music was played slightly faster and was in a different pitch.
- Sometimes the ending of the show's theme would play over the logo instead of having its own music.
- This appeared occasionally without music on some 1983 episodes of Inspector Gadget when it aired on Nickelodeon in the late 90's, which was probably a poor attempt at plastering.
Availability: None of the shows that had this logo (Inspector Gadget, Zoobilee Zoo, Heathcliff and the Catillac Cats to name a few) are currently being rerun on American TV, so it’s pretty much gone outside of tapes (and some DVDs). But if the shows are rerun on a local station (especially as part of an Incredible World of DiC block), expect the IWoD Globe to plaster it. If they are rerun on Cartoon Network or another channel like that, the logo might be intact. It was last seen on TV when Boomerang briefly reran the '80s Dennis The Menace series in January 2007. The DVD set of Heathcliff has this logo. Also, the variant with the closing theme can be seen on some shows, such as The Real Ghostbusters (1st season), Kissyfur, and the Here Come the Littles movie, among others.
Scare Factor: Low; the music may scare some, but the logo is probably more ugly than scary. However, it would get much worse with the follow-up…
4th Logo
(1987-2001/2003-2005)
Nicknames: "Kid In Bed", "Sleeping Kid", "Evil Constellation", "Constellation of Doom", "Chorus from Hell", "DiC!", "Deek!", "Bed to Hell", "Thank God That Kid's Asleep"
Logo: We see a boy sleeping in bed (a dog is on the bed, too) with a window above. The camera pans through the bedroom to a "spiked" star outside the window (the spikes are intended to represent shining). The spiked star morphs into a ball, and the silver, 3D word "DiC" zooms in and rotates 90º below to face us. The ball is the dot in the I in “DiC”. Then, a kid will say the company's name (pronounced "DEEK") and in some cases is silent. In a rare variation, a light, whispering synthesized choir will sing "DiC" instead of the usual kid voice-over.
FX: The pan from bed to star, the chroma key used to place the CGI animations in the window. Actually pretty high-tech for it's time.
Cheesy Factor: The camera’s pan is very choppy. The 1987-1990 version of this logo had a low-budget starfield that was mostly empty. This version also had this cheesy glow effect on the star/ball. In 1990, the logo got an update with a spiffier starfield. However, the camera's pan remained choppy in throughout logo’s long run.
Music/Sounds: Had three sets of music; some spooky fading synth music, a dreamy tune, and a fast dreamy tune. A child says "DiC" near the end.
Music/Sound Logo Variants: This logo had many different variations throughout it's long run:
- 1987-1990: the fading synth music, simple starfield, voice-over.
- 1987-1990 variant 1: fading synth music, same starfield, voice-over, sped-up.
- 1987-1990 variant 2: fading synth music, same starfield, sped up, but there is a video freeze and "PRESENTS" quickly appears letter by letter at the bottom. This was a bumper seen on early DiC Video releases.
- 1987-1990 variant 3: the fading synth music, same starfield, choir singing “DiC”. A TM bug is also used instead of the standard ®. This variation is extremely rare.
- 1987-1990 variant 4: same as the regular version, but with an "In association with" byline through the entire logo. Rare and seen on Slimer and the Real Ghostbusters.
- 1990-1997: the dreamy music, spiffier starfield, new voice-over kid (sounds higher pitched).
- 1990-1997 variant 1: the dreamy music, same starfield, 2nd voice-over kid, sped-up.
- 1990-1997 variant 2: the same as above, except there is a byline that says “In Association with RETITALIA s.p.a. and TELECINCO”. This was seen around 1991-1994.
- 1997 (alternate): Sped up, 1990 starfield, 1st kid voiceover.
- 1998-2001: A fast dreamy tune, the sped up 1990 starfield, and a different kid saying the name (sounds a bit more cheerful than before).
- 2003-2005: Instead of the regular DIC logo, it has the "Incredible World Of DiC" globe from logo 5 zoom up outside the window, with light rays shining behind it. When the globe stops, the light rays flash. The logo also has a different starfield that appears to be a cheap rotating 2D image. The music and voice-over is the same as the 1998 version.
- In exceptional cases, it used only the closing theme of the show (e.g., later reruns of Rainbow Brite), being it less (or nothing) scary than all their counterparts. Sometimes, the "DiC" voice-over still plays after the logo appears.
- On DiC's English-dubbed episodes of Sailor Moon, this disclaimer appears after the logo (the 1990 variant):
English Language Adaption----------------------
Copyright 1995 DiC Productions L.P.
Availability: The main, 1990-1997 first variation currently appears on The Adventures of Captain Planet on Boomerang and Inspector Gadget's Field Trip on Univision. The rare variation with the choir singing “DiC” was occasionally featured on post-1987 episodes of The Real Ghostbusters. The choir version was found on one of the episodes on the recent DVD release of the show from Time Life. The 1990 version was recently spotted on a couple of episodes on the Inspector Gadget: The Original Series DVD set. The RETITALIA/TELECINCO version can be seen on the Sonic The Hedgehog: The Complete Series DVD. The 1997 version is not easy to find. Can only be found on some British Sonic Underground DVDs. Also, many shows with the “Kid In Bed” logo can be found on video and DVD releases done by Shout! Factory. Shout! Factory usually have done a good job at keeping original logos, but the variants with the show's closing theme are available only on some shows, such as Alvin & The Chipmunks and Rainbow Brite, among others. A version of the 1998-2001 logo, running at normal speed and with extended music, can be found at the end of the 1999 movie Our Friend Martin on VHS and DVD). The Kid in Bed can also be found intact on many shows that used it on DiC's new website, www.kewlcartoons.com.
Scare Factor: High to NIGHTMARE for the earlier music variant, medium to high for the 1990 music variation, and low for the later variants. The darkness of the logo, the spiked star, and sudden appearance of “DiC” weren’t easy to look at for most kids, either. Also, in the case of the variants with the closing theme of the show, the scare factor is none to low, depending on the theme used.
5th Logo
(2001-2008)
Nicknames: "IWoD Globe", "The Incredible World of DiC"
Logo: We see a background with red, green, yellow and blue (the areas are filled with patterns such as a DiC logo outline, and planets). The red and green wipe away until we are left with a yellow BG with a blue oval. A purplish globe pops out of the blue oval, then bounces to the center before zooming to fill the screen and backing up again, at which point the planets in the BG disappear and are replaced with stars, and stars pop up from behind the globe. On the upper-half of the globe, some sparkles fly across and write the words:
The
Incredible World
----------------------of
in yellow script, and on the lower-half, the word:
DiC
(in the same-font as the “Kid in Bed” logo, in yellow) zooms out to the logo; also like the previous logo, a kid is often heard saying the company name (the third kid voiceover from the Kid in Bed logo).
Opening variant: On the DiC Kids Network, the logo is shown at the beginning followed by the DiC effects that shows the title card logo and the cartoon character(s) with it such as Sabrina The Animated Series, Sabrina's Secret Life, Archie's Weird Mysteries, Inspector Gadget's Field Trip, The Littles, and Sherlock Holmes in the 22nd Century, among others just to name a few.
FX: Just DiC quality animation.
Music/Sounds: A light techno-pop tune with bells and other cartoony sounds. Sometimes the theme is extended, with a few extra bells heard at the end. In other cases, it's edited/warp speed.
Availability: No longer current; but still quite common on the DiC-produced shows, such as Sabrina: The Animated Series and Mary-Kate and Ashley in Action! on Toon Disney, and can be seen on Liberty’s Kids reruns on PBS. Also plasters older DiC logos in some cases, mainly on the "DiC Kids Network" syndication package from 2003 to 2007 (which this package is expected to restart on Febuary 17, 2009), and was also seen on KOL's Secret Slumber Party on CBS in 2006 (now called Kewlopolis). It also appears on all shows on Kewlopolis (a current Saturday Morning block on CBS stations), and can be found on some DVDs (mainly the DiC DVDs distributed by Sterling/UAV Corporation). It's also seen on some shows on www.kewlcartoons.com, mainly DiC shows that originally had this logo and programs that did not use the Kid in Bed logo.
Scare Factor: None; the logo may be cute for children, but you'll probably be annoyed by its childish and overused appearance.