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DiC Entertainment

Compiled by Jason Jones, James Fabiano, Matt Williams, Kris Starring, Dan DeCosta and Nicholas Aczel
Logo captures by
AsdfTheRevival, Wisp2007, Hoa, and mcy919
Editions by V of Doom and Shadeed A. Kelly


Background: DiC Entertainment (formerly DiC Audiovisuel, DiC Enterprises, and DiC Productions) was founded
by Jean Chalopin in Paris, France in 1971, but the American arm debuted in 1983. It was bought by Capital Cities/ABC (Now ABC, Inc.) in 1993 and The Walt Disney Company in 1995, until Andy Heyward re-bought the company from Disney in 2000 by becoming independent with an investment by Bain Capital. On July 23, 2008, DiC was bought by and is a wholly-owned subsidiary of Cookie Jar Entertainment, Inc. DiC stands for Diffusion, Information, and Communication (Diffusion, Information, et Communication).


1st Logo (Inspector Gadget Custom Logo)
(1983-1984)
DiC Entertainment - CLG Wiki

Logo: Inspector Gadget passes a green DiC logo on a blue background while on his skates. Halfway through, his Gadget mallet comes out (presumably involuntarily) and hits the space above the "I," dotting it. Gadget exits out of control.


FX
: Just DiC quality animation.

Music/Sounds: A trumpet outro from the end notes of the Inspector Gadget theme song. There is also a "boing" sound heard when Gadget's mallet "dots" the "I".

Availability: Originally seen on Inspector Gadget during the 1980s, this logo is actually extinct from American television, being replaced with newer logos on reruns or DVD releases, usually the Kid in Bed or the IWoD Globe.

Scare Factor
: Low, depending on what you think of the music and the DiC logo’s look.



2nd Logo (The Littles Custom Logo)
(1983-1986)
DiC Entertainment - CLG Wiki

Logo: The character Dinky runs past a green DiC logo on an orange background and places a green button onto the space above the "i", dotting the letter, and then
clumsily exiting.

FX: Just DiC quality animation.


Music/Sounds
: The closing theme of The Littles.

Availability: Although it was retained during all reruns since its premiere, this logo was NOT saved when The Littles made the rounds as part of a syndicated package of DiC shows appearing o
n local stations from 2003-2007 (nicknamed as the “DiC Kids Network”). To make it less obvious, the end credit animation is slowed down except for the audio to run at the allotted time so they could plaster this logo with the current one. These prints were also used for the show's presence on www.kewlcartoons.com. However, the logo is still intact on the DVD The Littles Christmas Special.

Scare Factor: None to minimal, depending on your opinion of the music and the look of the DiC logo.




3rd Logo
(1984-1987)
DiC Entertainment - CLG WikiDiC 1985 (In Association With)Filmed DiC logoDiC (1986)

Nicknames: "The (Green/Yellow) Vortex", "Cheesy Vortex"

Logo: The background is a vortex of blue concentric boxes in which purple colors streak down as a green (or yellow) stylized "DiC" comes up, seemingly sideways, then turns forward as it comes closer. When it is all the way up, the logo shines and sparkles.

Variants:
  • There are filmed and videotaped variants. The filmed variant has a brighter blue vortex and the "DiC" is more of a yellow color; the videotaped variant has a dark purplish-blue vortex and the "DiC" word in green.
  • On Pole Position, a still shot of the beginning of the logo zoomed in, and then the regular animation played.
  • Sometimes, "In Association With" or "Produced in Association With", in white, is shown at the bottom throughout the logo.

FX: The blue vortex with purple streaking down it, and the zooming logo.

Music/Sounds: An ascending 8-note synthesized theme.

Music/Sound Variants:
  • On the 2nd season of Inspector Gadget (1985-86), a new variant of this logo with an orange “DiC” was introduced with a very different 5-note keyboard tune. The “orange” logo was used intermittently with the “green” one on 1985-87 DiC shows, but often used the 8-note music instead. Sometimes the keyboard music would be used with the green logo as well.
  • Rainbow Brite once used a variation in which the keyboard music was played slightly faster and was in a different pitch.
  • Sometimes the ending of the show's theme would play over the logo instead of having its own music.

Availability: None of the shows that had this logo (Inspector Gadget, Zoobilee Zoo, Heathcliff and the Catillac Cats to name a few) are currently being rerun on TV, so it’s pretty much gone outside of tapes (and some DVDs). But if the shows are rerun on a local station, expect the Incredible World of DiC to plaster it. If they are rerun on Cartoon Network or another channel like that, the logo might be intact. It was last seen on TV when Boomerang briefly reran the '80s Dennis The Menace in January 2007. Also, the variant with the closing theme
can be seen on some shows, such as The Real Ghostbusters (1st season), Kissyfur, and the Here Come the Littles movie, among others.

Scare Factor: Low; the music may scare some, but the logo is probably more ugly than scary. However, it would get much worse with the follow-up…




4th Logo
(1987-2005)
Dic (1990)DiC Entertainment - CLG WikiDiC PresentsDiC (1987, IAW)
DiC Entertainment - CLG WikiDiC (1993)DiC Entertainment - CLG Wiki



Nicknames: "Kid In Bed", "Sleeping Kid", "Evil Constellation", "Constellation of Doom", "Chorus from Hell", "DiC!", "Deek!", "Bed to Hell", "Thank God That Kid's Asleep"

Logo: We see a boy sleeping in bed (a dog is on the bed, too) with a window above. The camera pans through the bedroom to a "spiked" star outside the window (the spikes are intended to represent shining). The spiked star morphs into a ball, and the silver, 3-D word "DIC" zooms in and rotates 90º below to face us. The ball is the dot in the “I” in “DIC.” Then, a kid will say the company's name (pronounced "DEEK") and in some cases is silent. In a rare variation, a light, whispery synthesized choir will sing "DIC" instead of the usual kid voiceover.

FX: The pan from bed to star, the chroma key used to place the CGI animations in the window. Actually pretty high-tech for it's time.

Cheesy Factor: The camera’s pan is very choppy. The 1987-1990 version of this logo had a low-budget starfield that was mostly empty. This version also had this cheesy glow effect on the star/ball. In 1990, the logo got an update with a spiffier starfield. However, the camera's pan remained choppy in throughout logo’s long run.

Music/Sounds: Had three sets of music; some spooky fading synth music, a dreamy tune, and another unrelated dreamy tune.

Music/Sound
Variants: This logo had many different variations throughout it's long run:
  • 1987-1990: the fading synth music, simple starfield, voiceover.
  • 1987-1990 variation 1: fading synth music, same starfield, voiceover, sped-up.
  • 1987-1990 variation 2: fading synth music, same starfield, sped up, but there is a video freeze and "PRESENTS" quickly appears letter by letter at the bottom. This was a bumper seen on early DiC Video releases.
  • 1987-1990 variation 3: the fading synth music, same starfield, choir singing “DiC”. A registered trademark bug is also used instead of the standard (R). This variation is extremely rare.
  • 1987-1990 variation 4: same as the regular version, but with an "In association with" byline through the entire logo. Rare and seen on Slimer and the Real Ghostbusters.
  • 1990-1997: the dreamy music, spiffier starfield, new voiceover kid.
  • 1990-1997 variation 1: the dreamy music, same starfield, 2nd voiceover kid, sped-up.
  • 1990-1997 variation 2: the same as above, except there is a byline that says “In Association with RETITALIA s.p.a. and TELECINCO”. This was seen around 1991-1994.
  • 1997 (Alternate): Sped up, 1990 starfield, 1st kid voiceover.
  • 1998-2001: Different dreamy tune, sped-up, the 1990 starfield, and a different kid saying the name.
  • 2003-2005: Instead of the regular DIC logo, it has the "Incredible World Of DiC" globe from logo 5 zoom up outside the window, with light rays shining behind it. When the globe stops, the light rays flash. The logo also has a different starfield that appears to be a cheap rotating 2D image. The music and voiceover is the same as the 1997 version.
  • In exceptional cases, it used only the closing theme of the show (e.g., later reruns of Rainbow Brite), being it less (or nothing) scary than all their counterparts. Sometimes, the "DiC" voiceover still plays after the logo appears.

Availability: The main, 1990-1997 first variation currently appears on The Adventures of Captain Planet on Boomerang and Inspector Gadget's Field Trip on Univision. The rare variation with the choir singing “DiC” was occasionally featured on post-1987 episodes of The Real Ghostbusters. The 1990 version was recently spotted on a couple of episodes on the Inspector Gadget: The Original Series DVD set. The RETITALIA/TELECINCO version can be seen on the Sonic The Hedgehog: The Complete Series DVD. The 1997 version is not easy to find. Can only be found on some British Sonic Underground DVD's. Also, many shows with the “Kid In Bed” logo can be found on video and DVD releases done by Shout! Factory. Shout! Factory usually have done a good job at keeping original logos, but the variants with the show's closing theme is available only on some shows, such as Alvin & The Chipmunks and Rainbow Brite among others. A version of the 1998-2001 logo, running at normal speed and with extended music, can be found at the end of the 1999 movie Our Friend Martin on VHS. Not sure about the DVD. The Kid in Bed can also be found intact on many shows that used it on DiC's new website, www.kewlcartoons.com.

Scare Factor: High to NIGHTMARE for the earlier music variant, medium to high for the 1990 music variation, and low for the later variants. The darkness of the logo, the spiked star, and sudden appearance of “DiC” weren’t easy to look at for most kids, either. Also, in the case of the variants
with the closing theme of the show, the scare factor is none to low, depending on the theme used. However, I (Hoa) dosen't find the 1990 variation scary.



5th Logo
(1995)

Logo: Not really a logo, but this is shown after the 1990 variation of the 4th logo. This is naturally a disclaimer that is kinda like this:

English Language Adaption
Copyright 1995 DiC Productions L.P.

FX: None, unless you count the fade ins and fade outs.

Music/Sounds: The end of the music from the 1990 variation of the 4th logo, then silence.

Availabilty: Was seen on the DiC-dubbed episodes of Sailor Moon.

Scare Factor: Miminal to none.



6th Logo
(2001- )
DiC Entertainment - CLG Wiki

Nicknames: "The Incredible World of DiC", "IWoD Globe"


Logo:
We see a background with red, green, yellow and blue (the areas are filled with patterns such as a DiC logo outline, and planets). The red and green wipe away until we are left with a yellow BG with a blue oval. A purplish globe pops out of the blue oval, then bounces to the center before zooming to fill the screen and backing up again, at which point the planets in the BG disappear and are replaced with stars, and stars pop up from behind the globe. On the upper-half of the globe,
some sparkles fly across and write the words:

The
Incredible World
----------------------of

in yellow script, and on the lower-half, the word:

DiC

(in the same-font as the “Kid in Bed” logo, in yellow) zooms out to the logo; also like the previous logo, a kid is often heard saying the company name (the third kid voiceover from the Kid in Bed logo).


FX: Just DiC quality animation.

Music/Sounds: A light techno-pop tune with bells and other cartoony sounds. Sometimes the theme is extended, with a few extra bells heard at the end. In other cases, it's edited/warp speed.

Availability
: Common; appears on the current (good-to-mediocre) DiC-produced shows, such as Sabrina: The Animated Series and Mary-Kate and Ashley in Action! on Toon Disney, and can be seen on Liberty’s Kids reruns on PBS. Also plasters older DiC logos in some cases, mainly on the "DiC Kids Network" syndication package from 2003 to 2007 (which this package is expected to restart on Febuary 17, 2009), and was also seen on KOL's Secret Slumber Party on CBS in 2006. It also appears on all shows on Kewlopolis (a current Saturday Morning block on CBS stations), and can be found on some DVDs (mainly the DiC DVDs distributed by Sterling/UAV Corporation). It's also seen on some shows on www.kewlcartoons.com, mainly DiC shows that originally had this logo and programs that did not use the Kid in Bed logo.

Scare Factor: None; the logo may be cute for children, but you'll probably be annoyed by its childish and overused appearance.


Shadeed329
Shadeed329
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Started By Thread Subject Replies Last Post
GoByeBye If You Really Observe... 0 Saturday, 8:36 AM EST by GoByeBye
Thread started: Saturday, 8:36 AM EST  Watch
If you really observe and have some knowledge of the art and animation field, if you watch the 83 DiC logo at high quality in slow motion, the only thing with early computer animation is the zoom-in of the green DiC logo. The vortex background looks like hand punched parchment or construction paper of some type and when the DiC logo settles, it looks like a traditional cel, complete with slight dust flecks. I like how everyone assumes this logo was done completely on *computers*. The fly-in is because you can see the cheesy deinterlacing.
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Keyword tags: DiC 83
Shadeed329 DiC Kids Block 8 Aug 14 2008, 4:59 PM EDT by Hoa
Shadeed329
Thread started: Feb 3 2008, 12:42 AM EST  Watch
Does anyone catch the DiC Kids Block on your local FOX, CW, or MyNetwork TV stations?
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Silversword55 OMG COOKIE JAR AND DiC IS MERGING 0 Jun 22 2008, 8:06 AM EDT by Silversword55
Silversword55
Thread started: Jun 22 2008, 8:06 AM EDT  Watch
It's true.

http://www.tvweek.com/news/2008/06/cookie_jar_dic_entertainment_a.php

Cookie Jar Group and DIC Entertainment have reached a definitive agreement to merge, creating a children’s entertainment and education giant.

Cookie Jar will pay approximately $31.5 million for all issued and outstanding equity in DIC, keeping the company as a subsidiary of Cookie Jar.

The merged venture, which combines Cookie Jar’s experience in the production and distribution of TV programming with DIC’s merchandising and licensing relationships, will form a fully-integrated global brand management company.

The merger will also create one of the world’s largest independent children’s entertainment and education companies with a library of nearly 6,000 half-hours programs. In addition, Cookie Jar will obtain the merchandising and licensing rights to brands such as American Greetings’ Strawberry Shortcake, Wal-Mart’s Mommy & Me product line and Inspector Gadget.

‘‘Our combined company will be a powerhouse in children’s brands, with global reach through television, DVD, online, books, music and consumer products. We will be a more valuable partner for broadcasters, licensors and retailers with our expanded library, broad market reach, and unmatched capabilities in taking a property from creation to global broadcast, licensing, retail and promotions,” Cookie Jar President and COO Toper Taylor said in a statement.
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logofreak123 i rember 2 Mar 9 2008, 3:19 PM EDT by logofreak123
logofreak123
Thread started: Mar 9 2008, 10:04 AM EDT  Watch
i rember seeing the 1990 kid in bed after that program exchange 1993 anybody else rember seeing it
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AsdfTheRevival By the way 1 Feb 6 2008, 9:19 PM EST by AsdfTheRevival
Thread started: Feb 6 2008, 9:17 PM EST  Watch
I've seen the movie "Our Friend Martin" before at school a couple years back, but I think the teacher turned it off during the credits. Speaking of seeing logos at school, a couple years ago my science teacher once had an episode of Bill Nye that was taped from PBS in the 90's, so I was like "OMG this probably has the 1993 PBS Kids logo on it". But of course, he turned it off during the Corporation for Public Broadcasting logo :(
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