DiC EntertainmentThis is a featured page

Logo descriptions by Jason Jones, James Fabiano, Matt Williams, Kris Starring, and Nicholas Aczel
Logo captures by
AsdfTheRevival, Wisp2007, Hoa, mcy919, V of Doom, Eric S., and snelfu
Editions by V of Doom, WileE2005, Shadeed A. Kelly, and BenderRoblox
Video captures courtesy of mcydodge919, JohnnyL80,
DrClaw77, and Brandondorf Raguz

Background: DiC Entertainment (formerly "DiC Audiovisual", "DiC Enterprises", "DiC Animation City", and "DiC Productions", pronounced as "deek" as in "deacon") was founded
by Jean Chalopin as "OGAP (Office de Gestion et d'Action Publicitaire)", an advertising company. In 1971, with an investment from the tabloid newspaper La Nouvelle République du Centre-Ouest, it was incorporated as
"Diffusion Information Commercial". It developed into a full production company during the following decade, soon being renamed "Diffusion Information Communication", and becoming specialized in animation. In 1982, the American arm debuted and Andy Heyward, Jean Chalopin, and Bruno Bianchi were in charge of the company. Heyward bought DiC in 1987 when Chalopin and Bianchi left, moving all operations to America. Chalopin turned what was left of the French arm into a new animation company, C&D. DiC was turned into a partnership with Capital Cities/ABC (now "ABC, Inc.") in 1993 and The Walt Disney Company in 1996, until Andy Heyward reacquired the company from Disney in 2000 with an investment by Bain Capital. On July 23, 2008, DiC was acquired by Cookie Jar Entertainment, Inc. and became a wholly-owned subsidiary. Months later, Cookie Jar decided to take over and DiC Entertainment was folded into Cookie Jar (now an in-name-only unit of DHX Media).

1st Logo
DiC Audiovisuel (1983, Inspector Gadget)DIC (1983, The Littles)

Nickname: "D.i.C."

Logo: A certain character appears across a DiC screen:
  • Inspector Gadget (1983-1984): Inspector Gadget passes a green DiC logo on a blue background while on his skates. Halfway through, his Gadget mallet comes out (presumably involuntarily) and hits the space above the "I", dotting it. Gadget exits out of control.
  • The Littles (1983-1986): The character Dinky runs past a green DiC logo on an orange background (red in France) and places a green button onto the space above the "I", dotting the letter, and then clumsily exiting.

FX/SFX: Just DiC quality animation.

Cheesy Factor: The logo looks like it says "Die".

  • Inspector Gadget: A 7-note trumpet outro from the end notes of the Inspector Gadget theme song. Usually there is also a "boing" sound heard when Gadget's mallet "dots" the "I".
  • The Littles: The end-title theme of the show.

Availability: Originally seen on many first-season episodes of Inspector Gadget during the 1980s (early episodes had the Vortex), this logo is actually rare. Though it was replaced with newer logos on reruns and North American DVD releases, usually the "Kid in Bed" or the "IWoD Globe", or a Cookie Jar logo, it is retained on the Australian DVD releases of the series. This was last seen on American television during the late 90s airings on Nickelodeon. It was also found on early VHS releases of the show from Family Home Entertainment (with the 1985 logo). As for The Littles variant, although it was retained during all reruns since its premiere, this logo was NOT saved when The Littles made the rounds as part of a syndicated package of DiC shows appearing on local stations syndicated by Tribune Entertainment between 2003 and the summer of 2008 (nicknamed as the “DiC Kids Network” and now the “Cookie Jar Network”). To make it less obvious, the end credit animation is slowed down except for the audio to run at the allotted time so they could plaster this logo with the 2001 DiC. However, the logo is still intact on the DVD set of The Littles: The Complete Series, and can also be seen on the prints of the show used on Jaroo.com (ironically on that site, Inspector Gadget uses the "Incredible World of DiC" logo).

Scare Factor: None to low, depending on what you think of the music and the DiC logo’s look.

2nd Logo
DIC (1984)DiC ProductionsDiC Entertainment (1986)DiC (1986)
DiC/SabanDiC Audiovisuel

Nicknames: "The (Green/Yellow) Vortex", "Cheesy Vortex"

: The background is a vortex of blue concentric boxes in which purple colors streak down as a stylized "DiC" comes up, seemingly sideways, then turns forward as it comes closer. When it is all the way up, the logo shines and sparkles.

  • There are filmed and videotaped variants. The filmed variant has a brighter blue vortex and the "DiC" is more of a green-yellow color; the videotaped variant has a dark purplish-blue vortex and "DiC" is in green.
  • On some episodes of Pole Position, a still shot of the beginning of the logo zoomed in, and then the regular animation played.
  • Early episodes of The Real Ghostbusters had the phrase "Produced in Association With" below the logo.
  • The original Japanese airing of Ulysses 31 had this logo as an in-credit version in white.
  • On Kid Video, the DiC logo is seen in a box in the bottom right of the screen, and the Saban logo in the upper left corner. The corner of the Saban logo overlaps the DiC logo, and this is up against an orange background with a streak in the middle.
  • One variant has the vortex fade to a greenish color after the logo zooms in. This was most likely because of quality issues with some prints of the logo. It was often seen on early episodes of Inspector Gadget.

FX/SFX: The blue vortex with purple streaking down it, and the zooming logo.

Cheesy Factor: Same as above, though it's more apparent in this logo.
The color of the filmed variant is just a terrible eyesore.

: An ascending 8-note synthesized theme, introduced in 1984.

Music/Sounds Variants:
  • Originally, the logo had no music when it was first used, as seen on early first-season episodes of Inspector Gadget (1983).
  • On the original theatrical and VHS release of Here Come the Littles, a new variant of this logo's music was introduced at the beginning of the film (using the filmed version), utilizing a very different 5-note keyboard tune. It may or may not have been heard on other theatrical DiC movies of the time. This music was also used on the 2nd season of Inspector Gadget (1985-86). On this show, it was used with the videotaped variant (sometimes sped-up).
  • Rainbow Brite once used a variation in which the keyboard music was played slightly faster and was in a different pitch.
  • Sometimes the ending of the show's theme would play over the logo instead of having its own music.

Availability: Rare. It's occasionally seen on Dennis the Menace on Boomerang. Most of the shows that had this logo (Inspector Gadget, Zoobilee Zoo, and Heathcliff and the Catillac Cats to name a few) are not currently rerunning on American TV, so it’s pretty much gone outside of tapes (and some DVDs). But if the shows are rerun, expect the "IWoD Globe" or a Cookie Jar logo to to replace it. If they are rerun on Boomerang or another similar channel the logo might be intact. The DVD set of Heathcliff has this logo. The variant with the closing theme can be seen on some shows, such as The Real Ghostbusters (1st season and syndicated episodes), Kissyfur, The Get-Along Gang, and the Liberty and the Littles movie, among others. (The Liberty and the Littles variant can also be found in the "Visual History of the DiC Logo" special feature on The Littles: The Complete Series DVD set as the second logo in the montage (appearing after the Littles custom variant and preceding the 1991 variant of the next logo). It was also left intact on Comcast On Demand's prints of The Real Ghostbusters (followed by the 2002 SPT logo) and is also retained on DVD releases. The videotaped variant hasn't been seen in years though, but left intact on reruns of certain shows. The color changing vortex variant was spotted on Maier Group VHS releases and the Australian DVD releases of Inspector Gadget.

Scare Factor: Low for both filmed and videotaped variants, but the filmed variant's colors look uglier than the videotaped one. None to minimal for the closing theme variant. This logo, however is probably more cheesy than scary, but that's nothing compared to the follow-up...

3rd Logo
(1987-2001, 2003-2005)

DiC Entertainment (1987)DiC Entertainment (1987)DiC (1993)DiC PresentsDiC (1987, IAW)
DiC EntertainmentDiC ( 1987 )Dic (1990)DiC Entertainment (with Bagdasarian  byline, 1990)DiC/Reteitalia/Telecinco
DiC PresentsDiC Entertainment  (2003)

Nicknames: "Kid in Bed", "Sleeping Kid", "DiC!", "Deek!", "Spiked Star of Doom", "Chorus from Hell"

Logo: We see a boy sleeping in bed with a dog sleeping on top of the bed, with a window above. The camera pans through the bedroom to a "spiked" star outside the window (the spikes are intended to represent shining). The spiked star morphs into a ball, and the silver, 3D word "DiC" zooms-in and rotates 90º right angle below to face us. The ball is the dot on the "I" in “DiC”. Then, a kid says the company's name (pronounced "DEEK").

Trivia: This logo was designed and animated by Homer & Associates.

  • On the earliest variants, a trademark symbol "TM" is strangely used instead of the standard registered trademark symbol "®".
  • In late 1990, the logo got an update with a spiffier starfield. The glow effect on the white ball is gone on this variant. The position of the sleeping boy and dog are also different (as if it were an alternate take).
  • A bumper seen on early DiC Video releases had a video freeze at the end with "PRESENTS" quickly appearing below letter by letter, in Helvetica. This version is also poorly sped up, making it very choppy.
  • There is a variation where the "Kid in Bed" is completely deleted and the word "PRESENTS" in blue fades in below. There is also no "DiC" sound byte heard.
  • On Slimer! and the Real Ghostbusters, "In association with" is shown below at the end of this logo,typeset in optima.Sometimes it fades in midway, sometimes it stays throughout the entire duration, and sometimes the phrase is completely capitalized.
  • Around 1991-1994, the byline “COPRODUCED BY RETEITALIA, s.p.a. IN ASSOCIATION WITH TELECINCO” appeared below at the end. Later, this was rephrased to "IN ASSOCIATION WITH RETETITALIA s.p.a & TELECINCO".
  • In 2003, this logo was strangely resurrected. This time, instead of the regular DIC logo, it has the "Incredible World Of DiC" globe from the 4th logo zoom up outside the window, with light rays shining behind it. When the globe stops, the light rays flash. The logo also has a different starfield that appears to be a cheap rotating 2D image.
  • On The Chipmunks Go to the Movies, the 1990 starfield appeared, but this logo had the end credits music, along with a byline saying:

Produced By DiC Enterprises Inc.
For Bagdasarian Productions

  • On DiC's English-dubbed episodes of Sailor Moon (known as Bishoujo Senshi [Pretty Soldier] Sailor Moon in Japan), this copyright stamp appears after the logo (the 1st 1990 variant):

English Language Adaption---------------------------
Copyright [YEAR] DiC Productions L.P.

  • On ALF: The Animated Series, the "Kid in Bed" animation is deleted, and it cuts straight to a warp speed version of the starfield with a trademark symbol by DiC. The end theme plays over this.
  • One Inspector Gadget tape features the 1987 logo in warp speed, but the music is not speed up to compensate, thus resulting in several seconds of the DiC being freeze-framed.

FX/SFX: The pan from the bed to the star, along with the chroma key effects used to place the CGI animations in the window. Actually, this was pretty high-tech for it's time, But...

Cheesy Factor: ...The camera’s pan is very choppy. The 1987-1990 version of this logo had a low-budget starfield that was mostly empty, as well as this cheesy glow effect on the star/ball. Even though the logo got an update with a spiffier starfield in 1990, the camera's pan remained choppy throughout its long run. Also the Kid Voice on the 1987-1990 sounds like he's saying a swear word.

Music/Sounds: Had three different sets of music: a spooky fading synth music, a sweet dreamy tune, and a fast dreamy tune. A child says "DiC" near the end on all three versions, in most cases. Throughout its 14 year run, this logo had many different audio variations:
  • 1987 (TM bug variant): the fading synth music; simple starfield; a whispering synthesized choir singing “DiC...”. This variant earned the nickname "Chrous from Hell". This version was only used in early fall 1987.
  • 1987 (TM bug variant 2): Same as above, but the logo continues over the Coca-Cola Telecommunications jingle as an attempt to plaster it on video releases.
  • 1987-1990: the fading synth music, simple starfield, kid voice-over (sounding somewhat sad ).
  • 1987-1990 variant 1: fading synth music, same starfield, same voice-over, sped-up.
  • 1987-1990 variant 2 (DiC Video variant): fading synth music, same starfield, sped up.
  • 1987-1990 variant 3: fading synth music, same starfield, slowed down (used on home video releases).
  • 1990-1997: the dreamy music, spiffier starfield, a new (and better) voice-over kid (sounds higher pitched and happier).
  • 1990-1997 variant 1: the dreamy music, same starfield, 2nd voice-over kid, sped-up.
  • 1990-1997 variant 2 (Reteitalia/Telecinco byline variant): the same as above.
  • 1997 (alternate): Sped up, 1990 starfield, 1st kid voice-over.
  • 1998-2001: A fast and cartoon-like dreamy tune (sounds familiar to the Video Collection/Strand Home Video music), the sped up 1990 starfield, and a different kid saying the name (sounds a bit more cheerful than before).
  • 2003-2005 resurrection ("IWoD Globe" variant): Same as the 1998 version.

Music/Sounds Variants:
  • On the 1999 video of Madeline: Lost in Paris, an extended version of the 1998 jingle is played. The last five notes of the original jingle are replayed at a higher (and more playful) pitch and is extended (the original five notes are preceded by two additional notes). This is on the Disney release only, as the Shout! Factory release plasters it with the Cookie Jar logo. It was also featured on the 1999 CBS/FOX release of Our Friend Martin, but with a weird echo effect on the "DIC!" voiceover.
  • On Sabrina: the Animated Series, it's the final notes of the theme.
  • In exceptional cases, it used only the closing theme of the show (e.g., later reruns of Rainbow Brite, Alvin and the Chipmunks), making it less scary than all the other variants. Sometimes, the "DiC" voice-over still plays after the logo appears, for example on The Adventures of Teddy Ruxpin.

Availability: Uncommon. You can currently find the 1990 version on the first 3 seasons of The Adventures of Captain Planet on Boomerang and Where on Earth is Carmen Sandiego? on The Hub. The Reteitalia/Telecinco byline variant was also seen on Adventures of Sonic the Hedgehog until early 2002, but is plastered with the 1990-1997 warp speed variant on all the DVD releases from Shout! Factory, though it is included as part of the "Visual History of the DiC Logo" special feature on The Littles: The Complete Series DVD set. Seen on DVDs of The Super Mario Bros. Super Show and The Adventures of Super Mario Bros. 3 from Shout! Factory. Preserved on ALF: The Animated Series and ALF Tales DVDs. The 1990-1997 variant with the "English Language Adaption" copyright can found on all English-dubbed episodes of Sailor Moon from September 1995 to early 2001. The rare variant with the choir singing “DiC” was occasionally featured on syndicated programmes that switched from CPT to Coca-Cola Telecommunications at the last minute. This includes some syndicated episodes of The Real Ghostbusters (plastering the Vortex logo - the syndicated episodes were produced during the Vortex era), and some episodes of Starcom: The U.S. Space Force. This variant is intact on some of the episodes on the recent DVD release of The Real Ghostbusters from Time-Life. The version that continues over the Coca-Cola music can be seen on older VHS prints of these two shows. The 1990 version was spotted on a couple of episodes on the Inspector Gadget: The Original Series DVD set by Shout! Factory. The 1997 version is extremely rare in the USA, but can be seen on some international VHS releases of DiC shows. The variants with the show's closing theme are available only on some shows, such as Alvin & The Chipmunks and Rainbow Brite, among others. A version of the 1998-2001 logo, running at normal speed and with extended music, can still be found at the end of the 1999 movie Our Friend Martin on VHS and DVD). The 1987 version can be seen on season 2 of Dennis the Menace on Boomerang.

Scare Factor: Medium to nightmare for the earlier music variants and choir variant, low to medium for the 1990s music variation, and low for the other variants. The darkness of the logo, the spiked star, and sudden appearance of “DiC” weren’t easy to look at for most kids, either. But the scare factor varies for those who are used to seeing it.

4th Logo
DIC (2001)DiC (2001)DiC (2002)

"The IWoD Globe", "The Incredible World of DiC"

Logo: We see a background with red, green, yellow and blue (the areas are filled with patterns such as a DiC logo outline, and planets). The red and green wipe away until we are left with a yellow background with a blue oval. A purplish globe pops out of the blue oval, then bounces to the center before zooming to fill the screen and backing up again, at which point the planets in the background disappear and are replaced with stars, and stars pop up from behind the globe. On the upper-half of the globe, some sparkles fly across and write the words:

Incredible World

in yellow script, and on the lower-half, the word:


(in the same-font as the “Kid in Bed” logo, in yellow) zooms out to the logo; also like the previous logo, a kid is often heard saying the company name (the third kid voice-over from the Kid in Bed logo).

  • Opening: On the DiC Kids Network, the logo is shown at the beginning followed by the DiC effects that shows the title card logo and the cartoon character(s) with it such as Sabrina The Animated Series, Sabrina's Secret Life, Archie's Weird Mysteries, Inspector Gadget's Field Trip, The Littles, and Sherlock Holmes in the 22nd Century, among others just to name a few.
  • The logo was seen twice on GBA games. On Inspector Gadget: Advance Mission, it came with the black background, while in Gadget Racing, the background was white with the logo outlined. The white background with no outline was seen on Horseland for NDS. The normal logo appeared on Strawberry Shortcake games on NDS and PC game Madeline Rainy Day Activities.
  • DVD versions of this logo have the music sped up, and the words "Home Entertainment" appearing below at the end. The globe is also zoomed out.
  • A extremely condensed variant exists,where the "DiC" caption zooms out to the completed logo. Only a whistle-like "whee" sound, followed by a "ding" sound is heard. The "DiC" sound byte is still intact, however.

FX/SFX: Just DiC quality animation.

Music/Sounds: A light techno-pop tune with bells and other cartoon-like sounds. Sometimes the theme is extended, with a few extra bells heard at the end. In other cases, it's edited/warp speed, as in the home entertainment variant.

Availability: It was very common on the newer DiC-produced shows, such as Sabrina's Secret Life, Mary-Kate and Ashley in Action!, and Liberty’s Kids whenever reran. Also plastered older DiC logos in some cases, mainly on the "DiC Kids Network" syndication package which was syndicated by Tribune Entertainment from 2003-2008 and has been renamed to the "Cookie Jar Network" shortly afterwards, and was also seen on KOL's Secret Slumber Party on CBS in 2006 (then called Kewlopolis). It also appeared on all shows on Kewlopolis (a then-current Saturday Morning block on CBS stations), and can be found on some DVDs (mainly the DiC DVDs distributed by Sterling/UAV Corporation). Due to the fact that Cookie Jar (and now DHX) is now deleting DiC logos on television programming and occasionally for DVD releases, it's becoming uncommon.
It's retained on Archie's Weird Mysteries on Qubo.

Scare Factor: None. The logo may be cute for children, but you'll probably be annoyed by its childish and formerly-overused appearance.

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