Logo descriptions by Jeffrey Gray Logo captures by Eric S., V of Doom, and Shadeed A. Kelly Editions by V of Doom and Shadeed A. Kelly
Background: Desilu is a production company founded in 1950 as a joint venture between the actors Desi Arnaz and Lucille Ball, to produce TV shows and films between the 1950s and 1960s. In 1960, Desi Arnaz sold the pre-1960 shows to CBS since Ball and Arnaz couldn't work with each other anymore. Until 1962, Arnaz sold his holdings of the company to Ball. But in December 1967, she sold this company to Paramount Pictures, renaming it to Paramount Television. Nowdays, all Desilu library is owned mainly by CBS Corp. and distributed on TV by CBS Television Distribution.
1st Logo (1951-1963)
Logo: Desilu did not use a logo until 1952. As superimposed or scrolling on the end credits, we see the text:
A DESILU PRODUCTION
From 1951-1952, the copyright info fades in below; from 1952-1963, this would fade to the "Handwriter" logo.
FX/SFX: None; it's a superimposed disclaimer.None.
Music/Sounds: The closing theme from any show.
Availability: Seen intact on all I Love Lucy episodes. This was also seen on The Untouchables and The Lucy-Desi Comedy Hour.
Scare Factor: None.
2nd Logo (1952-1968)
Nickname: "Handwriter"
Logo: Over a specialty backdrop, we see the words "FILMED IN HOLLYWOOD BY" ("Filmed in HOLLYWOOD and MEXICO by" on The Lucy-Desi Comedy Hour). The word "Desilu" is written in a cursive font, either in black, white, or in a 3D-ish appearance. Then, a round ball dots the "i". The copyright information appears at the bottom. This phrase was shortened to "FILMED BY DESILU" in 1957.
Variants:
There is a still in-credit variant appeared on some co-produced shows.
Another in-credit logo has the Desilu script name between "A" and "PRODUCTION"
FX/SFX: The "drawing effect".
Cheesy Factor: Animation was very primitive.
Music/Sounds: Music played during the end of the show. Some I Love Lucy episodes have an announcer saying I Love Lucy is a Desilu Production.". Even some with that have "Lucille Ball and Desi Arnaz will return next week at the same time.".
Availability: Found superimposed on shows like I Love Lucy, the Star Trek pilot episode Where No Man Has Gone Before, The Lucy Show, and The Untouchables (1950's version). Also, the in-credit variant was seen intact on some co-produced shows, such as The Andy Griffith Show, I Spy, The Dick Van Dyke Show, and That Girl, among others.
Scare Factor: Depending on the logo variant:
None to low; the '50s-style script could give some the shakes.
None for the in-credit variant.
Final Notes: This logo was used on the final two seasons of The Lucy Show, which used the 1966 Desilu logo and the 1967 Paramount Television logo at the end.
Logo: On a black background six multicolored (red, pink, and orange) circles surround a white one and then merge together with it to form a blue circle, which backs away upward as the word "Desilu" is written in a yellow cursive font. As the circle takes its place over the "i," it turns white. Sometimes the logo will have the Paramount copyright information at the bottom. Variants:
When Desilu merged with Paramount Pictures in 1966, the Paramount copyright information and pseudo logos would appear under it.
On Star Trek reruns from 1978, the Paramount copyright is chyroned in. Then they would cut to the then-current Paramount Television logo or the 2006 CBS Paramount Domestic Television "Eye in the Sky" logo afterward.
There was a red Desilu logo seen on Mission: Impossible.
FX/SFX: The circles merging in a kaleidoscope fashion, moving, and changing colors, the "drawing" effect.
Cheesy Factor: Animation was very primitive.
Music/Sounds: A four-note horn fanfare; starts on a light note as the circle forms. Would later be used on Paramount Television's 1st logo. Sometimes this music would play faster.
Music/Sound Variants:
1966-1967 season episodes of Mission: Impossible would sometimes have "bump" music (the basis for the "M:I" theme) as the fanfare.
Some 1967-1968 season episodes of Mission: Impossible episodes had a battling loud rendition of the fanfare. This would later be used on Paramount Television's first logo in early 1968.
In other cases, it's silent.
Availability: Uncommon. Sometimes can be seen on Star Trek reruns on TV Land and in local syndication; also appears on some Mission: Impossible episodes on AmericanLife Television Network. Also intact on early episodes of Mannix, as well as The Lucy Show. When Star Trek is shown on Canada's Space: The Imagination Station, this logo is presumably kept with the Paramount copyright while Paramount's logo is cut.
Scare Factor: Low to medium for the original variant, and medium for the battling loud "M:I" series variant. The fanfare might scare some, although the Mission: Impossible music was funny to this logo.