Logo descriptions by Argus Sventon, James Fabiano, and Jason Jones
Logo captures by V of Doom and GreenLantern40
Editions by V of Doom, Eric S., Bob Fish and others


Paramount/Famous Players Cartoons

(1924-1926)

Nicknames: "The Three Mountains In the Credits", ''Three Paramountains''

Logo: On a screen we see at the top one of the following bylines:

• "ADOLPH ZUKOR PRESENTS" (films produced on the East Coast)
• "JESSE L. LASKY PRESENTS" (films produced on the West Coast)
• "ADOLPH ZUKOR AND JESSE L. LASKY PRESENT" (films produced on both coasts)

Below this we see the title of the film and a little more info. Somewhere on the screen, we see a snowcapped mountain poking out of a cloud at the bottom. The mountain is surrounded by a ring of stars. We see text overlapping the mountain reading "A Paramount Picture". At the bottom of the screen is a box. On either side of the box there are two Paramount pseudo-logos. Each has a ring of stars inside a ring. On the pseudo-logo on the right we see the words "Paramount Pictures". On the pseuo-logo on the left, we see some writing. I theorize that this logo may actually be "Famous Players", so I may be wrong. At the top of the box, we see "COPYRIGHT (year"XXXX). Inside the box we see the words "FAMOUS PLAYERS-LASKY CORPORATION" in a large font. Below this in a slightly smaller font we see the words "ADOLPH ZUKOR PRESIDENT". Below Zukor's name, we see the words "NEW YORK CITY". Below the box we see in a large font "ALL RIGHTS RESERVED".

Closing Title: We see the words "THE END" on the screen. At the top of the screen is the title of the movie. Below "THE END", we see a snowcapped mountain poking out of a cloud at the bottom. The mountain is surrounded by a ring of stars. We see text overlapping the mountain reading "A Paramount Picture".

FX: None. It was actually a big painting in a room, that was filmed by a cameraman.

Music/Sounds: Silent

Availability: Probably still around on Paramount silent movies. The logo was actually part of the opening credits, and should be still on there, since Paramount has always owned their silents. A picture showing the filming of this logo, can be found on Page 71 of "A Pictorial History of the Western Film".

Scare Factor: Minimal.
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Paramount/Fleischer Studios

1st Logo
(1926-1937)

Nickname: "30s Toon Mountain"

Logo: Against a multi-colored sky backdrop is a 3rd dimensional dark-colored mountain surrounded by a round border of 23 stars. (Don't ask! We don't know why there are only 23 in this version.) By the top of the mountain are the words:


in the Paramount font. The title screen then appears on a specialty background: "Max Fleischer Presents..." with whoever is the star of the cartoon. (i.e. Betty Boop, Popeye) After the main title card, you would see the credits followed by the cartoon title, or vice versa.

Variants:

• From 1935-39, the text "Adolph Zukor Presents A Max Fleischer Cartoon" was seen instead of the Fleischer text. Most color cartoons would have the byline... "Adolph Zukor Presents A Max Fleischer COLOR CLASSIC, In Technicolor"
• For shorts featuring live-action model sets, a special byline appeared at the start of the cartoon. It read [Special Patent Process Used In This Production]]. Replaced with "in TECHNICOLOR" at the end of the cartoon.
• Used the following byline on the opening of later shows featuring the above mentioned... [Stereoptical Process and Apparatus Patented. Paten Number 2054414]

FX: None, besides the flowing clouds in the background.

Music/Sounds: The beginning/end of a cartoon's theme music.

Availability: Can usually be seen when Cartoon Network's showing Popeye shorts. May be more visible if they continue to restore the shorts and replace the NTA and AAP logos with the originals.

Scare Factor: Low.



2nd Logo
(1938-1943)

Nickname: "3-D Mountain"

Logo: Against a multi-colored sky backdrop is a 3rd dimensional light-colored mountain surrounded by a round border of 24 stars. By the top of the mountain are the words:


in the Paramount font. The title screen then appears on a specialty background: "Max Fleischer Presents..." with whoever is the star of the cartoon. (i.e. Betty Boop, Popeye, Superman) After the main title card, you would see the credits followed by the cartoon title, or vice versa.

Variants:

• Used "Paramount Presents" in this era. Most color cartoons would have the byline... "Paramount Presents A Max Fleischer COLOR CLASSIC, In Technicolor"
• After the Fleischers left in 1942, the animation studio became known as Famous Studios
• Used the following byline on the opening of some shows... [Stereoptical Process and Apparatus Patented. Paten Number 2054414]. Replaced with "In Technicolor" at the end of most color shorts

FX: Just the flowing clouds in the background.

Music/Sounds: The beginning/end of a cartoon's theme music.

Availability: Can usually be seen when Cartoon Network's showing Superman shorts. May be more visible if they continue to restore the shorts and replace the NTA and AAP logos with the originals.

Scare Factor: Low.
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Paramount/Famous Studios

1st Logo
(1943-1954)
Nickname: "'40s Toon Mountain"

Logo: Against a blue sky with white clouds is a red mountain surrounded by a round border of 24 stars. By the top of the mountain are the words:


in the Paramount font. Usually at the end of the film featured the following byline in these three variations...

• 1943-1947: In TECHNICOLOR, In CINECOLOR, In POLACOLOR
• 1947-1954: Color by TECHNICOLOR

Variants:

• Some variations of the mountain included one with a darker BG from the top of the screen and the mountain capped with snow.
• Another has a brown mountain and the BG in a yellow-orange shade.
• Until 1948, there were no clouds surrounding the mountain.
• A B&W variation appears on the U.M.&.MU.M.&M. print of the Little Lulu cartoon "Loose in a Caboose".

FX: None, it's a still logo.

Music/Sounds: Over the Paramount logo plays the theme of any cartoon short (i.e. Casper, Herman and Katnip, Baby Huey).

Availability: Can usually be seen when Cartoon Network's showing Popeye shorts. May be more visible if they continue to restore the shorts and replace the NTA and AAP logos with the originals.

Scare Factor: Low.



2nd Logo
(1954-1959)

Nickname: "50s Toon Mountain"

Logo: Against a navy blue sky with white clouds is a reddish mountain surrounded by a smaller-sized round border of 24 stars. By the top of the mountain are the words:


in the Paramount font. Usually at the end of the film featured the following byline in these three variations...

• 1954-1956: Color by TECHNICOLOR
• 1956-1959: TECHNICOLOR®

FX: None, it's a still logo

Music/Sounds: Over the Paramount logo plays the theme of any cartoon short (i.e. Casper, Herman and Katnip, Baby Huey, Noveltoons).

Availability: Can usually be seen when Cartoon Network's showing Popeye shorts. May be more visible if they continue to restore the shorts and replace the Harvey Films logos with the originals.

Scare Factor: Low.
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Paramount Cartoon Studios

(1958-1967)

Nickname: "Toon Mountain '60s"

Logo: Against a blue sky with white clouds is a red mountain capped with snow and surrounded by a round border of 24 stars. By the top of the mountain are the words:


in the Paramount font. The title card of the featured cartoon fades in, after which we get the regular credits. Most variety cartoons would have the "Noveltoons" or "Modern Madcaps" label with "Paramount Presents" in the Paramount logo font. Also, most cartoon titles would have the pseudo Paramount ident alongside the copyright information.

FX: None, it's a still logo

Music/Sounds: Over the Paramount logo plays the theme music of any cartoon short. Most Noveltoon/Modern Madcaps will play a slapstick-type underscore in horns and flutes, as heard on Harveytoon features.

Availability: Seen on TV on ONE occasion on Kartoon Kablooey.

Scare Factor: Low.
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Paramount/Famous Studios (Popeye)

(1943-1957)

Nickname: "Popeye Opening"

Logo: Against a blue sky with white clouds (without clouds from 1943-1948) is a red mountain surrounded by a round border of stars. By the top of the mountain are the words:


in the Paramount font. A star then spins towards the screen from the center of the logo. When it stops, Popeye appears in it and toots his pipe. The title screen then appears on the mountain background: "Paramount Presents Popeye the Sailor, etc. etc." After this the logo on the mountain now reads, "A FAMOUS STUDIOS PRODUCTION," after which we get the regular credits. (An updated version of this logo was used for the 1960s Popeye television shorts, except with the King Features Syndicate logo)

FX: The spinning star.

Music/Sounds: Over the Paramount logo plays either the generic cartoon sailor song The Sailor's Hornpipe (a.k.a. Popeye the Sailor Man) or an abridged version that ends on a high note. The former is the music for the AAP Popeye opening. The latter is the more common, and was updated for the opening to the 1960s Popeye television shorts.

Availability: Can usually be seen when Cartoon Network's showing Popeye shorts. May be more visible if they continue to restore the shorts and replace the AAP logos with the originals.

Scare Factor: Low.
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Paramount/Famous Studios (Noveltoons)

(1943-1955)

Nickname: "Jack-In-The-Box Opening"

Logo: An extreme close-up of a box takes up the screen, with a red border surrounding a peach outlining. Inside is a picture of a brownish mountain, against a blue sky with white clouds (without clouds from 1943-1948) and surrounded by a round border of 24 stars. By the top of the mountain are the words:


in the Paramount font. The box zooms down to the bottom center of the screen. A Jack-In-The-Box pops from inside the box, opening the word "NOVELTOON". The picture fades, leaving the title card over a plain color backdrop. Then more words appear above and below the title. On this, we see "Paramount PRESENTS A NOVELTOON, in (Color by) TECHNICOLOR". After this, the Famous Studios logo appears on an orange screen.

Music/Sounds: A Jazzy xylophone tune during the '40s and mid '50s.

FX: The Jack-In-The-Box popping out of the box.

Availability: It all depends on which PD tape you buy. Some '40s Noveltoons have NTA titles on them. Since only a few Noveltoons were included in the U.M.&M. sale, most have Harveytoon titles.

Scare Factor: Minimal.
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Paramount/Famous Studios (Little Audrey/Little Lulu)

(1943-1955)

Nicknames: "Little Audrey/Little Lulu Opening", "Spinning Star"

Logo: Against a blue sky with white clouds (without clouds from 1943-1948) is a reddish mountain surrounded by a round border of stars. By the top of the mountain are the words:


in the Paramount font. A star then spins towards the screen from the center of the logo. Inside the star, we see either Little Lulu's or Little Audrey's head appear. Several variations were used.

Little Lulu:

• Original Variant: After Lulu's head appeared, the star faded away, and we see the words "Paramount PRESENTS" at the top of the screen, followed by "LITTLE LULU" in large printed letters. Below this we see "by Marge" written out, and then the word "from" below "by Marge", this too written out. The words "SATURDAY EVENING POST" are printed out, and below this we see the word, "in" written out, and then below it in large block lettering, the word "TECHNICOLOR". The backdrop of all of this is the Paramount mountain and the stars, which remains until after the words "A FAMOUS STUDIOS PRODUCTION" appear in various fonts depending on the release year. After this, the mountain logo disappears.
• NTA Variation: The opening "A Paramount Picture" title is replaced with the NTA logo; NTA shows the rest of the opening sequence, except for the fact that the words "Paramount PRESENTS" and "in TECHNICOLOR" are blacked out.

Little Audrey:

• Original Variant: After Little Audrey's head appeared, the words "Little Audrey" appear in large written out letters. Then the entire logo fades away to a new title card. On this, we see "Paramount PRESENTS" then "A NOVELTOON", written in some unusual font in capital letters, with "Color by TECHNICOLOR" below it. After this, the Famous Studios logo appears on an orange screen.
• NTA Variation: Same as for Lulu, except they finally get to the regular titles when the Famous Studios logo comes in.

FX: Spinning star, same used for Popeye.

Music/Sounds: Either the Little Lulu or Little Audrey theme.

Availability: It all depends on which PD tape you buy. Most Little Lulu cartoons have U.M.&M. titles on them. Since only a few Little Audrey cartoons were included in the U.M.&M. sale, most have Harveytoon titles. Only two Little Audrey cartoons, "The Lost Dream" and "Tarts and Flowers" have U.M.&M. titles, so most have NTA titles. Now, a few Little Audrey cartoons have original titles, or recreations of them. However one Little Lulu cartoon on a Republic Home Video tape has a complete Paramount logo sequence.

Scare Factor: Minimal.
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Copyright Notices: Here is some information about the copyrights on the Paramount cartoons:

• 1926-1930 Copyright© by Paramount-Famous Lasky Corporation
• 1930-1933 Copyright© by Paramount-Publix Corporation
• 1933-1935 Copyright© by Paramount Productions, Inc. (Note that Paramount was in bankruptcy)
• 1935-1939 Copyright© by Paramount Pictures, Inc.
• 1939-1950 Copyright© by Paramount Pictures, Inc. (Note: This was in the Paramount font)
• 1950-1967 Copyright© by Paramount Pictures Corporation