Version User Scope of changes
May 23 2009, 1:30 AM EDT channel4fan 1 photo added
Apr 16 2009, 3:54 AM EDT VofDoom 13 words added, 14 words deleted, 1 photo added, 1 photo deleted, 2 widgets added, 2 widgets deleted

Changes

Key:  Additions   Deletions
Logo descriptions by Matt Williams and Argus Sventon
Logo captures and editions by Logoboy95, Hoa and mr3urious
Logo videos courtesy of MrFb09 and TheDaVinci030


Background: In the beginning, MGM used the theatrical logos of Jackie, Coffee, and Tanner on early MGM cartoons.


1st Logo
(1934-1942)
Classic MGM Cartoons - CLG Wiki

Nicknames: "The MGM Lion", "Jackie the Cartoon Lion"

Opening Title: Just the
standard MGM lion logo (only animated), with the lion skewed near the top and "Metro Goldwyn Mayer" in the banner below. Jackie roars.

Closing Title: On a customized BG, we see the words "The End" in white (sometimes yellow with "shadow" effect) script above the MGM pseudo-logo saying "A Metro-Goldwyn-Mayer PICTURE". During the WWII, the "The End" words were pulled to above the screen and the pseudo-logo was pulled to below, to give space for the following disclaimer:

"AMERICA NEEDS YOUR MONEY.
BUY DEFENSE BONDS AND STAMPS
EVERY PAY DAY."

FX/SFX: Just the lion.

Music/Sounds: The lion roar is accompanied by a fanfare composed by Scott Bradley, MGM's principal cartoon conductor. This music would be modified as the years went on. This logo did not have music at first.

Availability: Extremely rare; although Turner Entertainment sucks at colorization, they are quite good at logo preservation, and you can see these when cartoons from the period are rerun on Boomerang and Turner Classic Movies (mainly The Captain & the Kids). You might also see this logo on some tapes.

Scare Factor: High for those who hate roaring lions (and there are quite a few of those out there).



2nd Logo
(1942-1946)

Nickname: "The Sunburst Logo"

Opening Title: Tanner in the logo, except the standard ribbon is blue and is placed on a
red/yellow sunburst background. Below the lion ribboning is "A Metro-Goldwyn-Mayer" in its signature font, and then "CARTOON" in a big blue bold font. "IN TECHNICOLOR"MGM Cartoons "Sunburst" (1942-1946) appears underneath. "TRADE MARK" has been removed.

Closing Title: "The End" is shown in script on a blue background, then fades to "A Metro-Goldwyn-Mayer Cartoon" in the same script font. The pseudo "A Metro-Goldwyn-Mayer PICTURE" logo is shown below.

FX/SFX: Lion roaring again.

Music/Sounds
: A modified version of logo 1's fanfare.

Availability: Seen on a few Tex Avery cartoons on Boomerang and TCM; again, MGM was so good with their logo editing and reissues, that many people can't even tell that the logo was changed!

Scare Factor: See Logo 1.



3rd Logo
(1946-1952)
MGM Cartoons (1946-1947)Classic MGM Cartoons - CLG Wiki

Opening Title: The standard lion logo as before, but the ribboning has been simplified and is now
red; the "ARS GRATIA ARTIS" phrase is missing, along with the drama mask. Below the logo, we see "A METRO-GOLDWYN-MAYER" in a bold font, with a HUGE "CARTOON" below it. "COLOR BY Technicolor" (with "Technicolor" in script) follows, and the whole thing is on a red BG. In its first year of usage, the words "In Technicolor" were seen below the logo.

Closing Title: Same as logo 2.

FX/SFX: Lion roaring, again.

Music/Sounds: An updated logo 1 fanfare; by now, it began blending into the opening themes of the cartoons.

Availability: More common than logo 2; tacked on to films it didn't originally appear on, as well.

Scare Factor: See Logo 1.



4th Logo
(1952-1954)

Opening Title: Almost exactly the same as logo 3, but the
red background is brighter, "A Metro-Goldwyn-Mayer" is now in script,Classic MGM Cartoons - CLG Wiki "CARTOON" is in a bolder three-dimensional font, and "COLOR BY TECHNICOLOR" is in a different font. Otherwise the same.

Closing Title
: TBA

FX/SFX: Again, just the lion.

Music/Sounds: The updated fanfare for logo 1, blending into the opening theme for the cartoon.

Availability: A bit less common than its predecessor, but still common.

Scare Factor: See Logo 1.



5th Logo
(1953-1957)

Opening Title: It's similar to the last few, but now we've moved to
blue ribboning on a blue bg. In a nice touch, "AClassic MGM Cartoons - CLG Wiki METRO-GOLDWYN-MAYER" has been moved to the bottom ribbon, with "CARTOON" and the Technicolor line underneath it.

Closing Title
: TBA


FX/SFX: Again, just the lion.

Music/Sounds: The updated logo 1 fanfare, again.

Availability: By far, more common on all MGM cartoon logos on TCM and Boomerang.

Scare Factor: See Logo 1.



6th Logo
(1960-1962)
MGM Cartoons (1960-1962)mgm cartoonClassic MGM Cartoons - CLG Wiki
Classic MGM Cartoons - CLG Wiki
Classic MGM Cartoons - CLG WikiMGM Cartoons (1962)


Nickname: "Leo the Lion"

Opening Title: The new MGM lion design that has been put into use in films around this time, only with "
CARTOON" tacked on to the bottom in red! One can only see the effort they put into this logo.

Closing Title: They varied with the cartoon.

Variants:
  • On some cartoons, the then-current MGM movie logo would play (without "CARTOON" at the bottom, and without the theme song accompanying it) followed by a screen saying "A METRO-GOLDWYN-MAYER CARTOON", whose font and background vary depending on the cartoon. The theme song would start whenever this screen came up.
  • On "Tall in the Trap", which takes place in the Old West, the MGM logo appears as a "wanted" poster, with Leo drawn in the T&J style below the words "WANTED", "ARS GRATIA ARTIS" on a yellow banner below him, and "A METRO-GOLDWYN-MAYER CARTOON below that. As a guitar rendition of the T&J theme plays, the poster is shot at.
  • On "Sorry Safari," which takes place in the jungle, the "A METRO-GOLDWYN-MAYER CARTOON" appears over animation of a lion in the jungle roaring and growling.

FX/SFX: Just the lion again.

Music/Sounds
: The updated logo 1 fanfare.

Availability: Seen on the Gene Deitch-produced Tom & Jerry cartoons, which are still rerun on a semi-regular basis.

Scare Factor: See Logo 1. None for the "Tall in the Trap" variant.



7th Logo
(1963-1967)
MGM Cartoons - CLG Wiki

Nicknames: "Tom the Lion", "Tanner the Lion"


Logo: We start with a variation on the last logo, logo 6. We have "CARTOON" in red below the logo, and "METROCOLOR" below that. It looks, as a whole, much nicer. Tanner lion roars twice in the logo.

Variant
: After showing Tanner roaring, it later fades out to reveal
none other than Tom in the circle, yowling and hissing. Then, the ribboning fades into a simple red circle and moves upwards, Tom "roaring" all the while. "T" and "M" appear besides it, and "and" appears below. "JERRY" appears letter-by-letter below all that as Jerry drops into the "Y," smiling pleasantly, and waves his hand. Tom notices this and hisses.

Closing Title: "The End" appears in black, fading to "A Metro-Goldwyn-Mayer TOM AND JERRY CARTOON" on black, with "Made in Hollywood, USA" below it.

FX/SFX/Cheesy Factor: Nice animation sequence from the Chuck Jones-led animation unit.

Music/Sounds
: The updated logo 1 fanfare leading into the trademark Tom & Jerry music.

Availability: Seen on the Chuck Jones-produced Tom and Jerry cartoons, which are still rerun on a semi-regular basis. The version that doesn't fade to Tom the Cat is featured on The Bear That Wasn't.

Scare Factor: Minimal; the lion part may be scary for some, but the animated part makes the logo something special. One of the most well liked logos, and one of the most creative as well.