Logo captures by Shadeed A. Kelly and others Editions by Michael Bass
1st Logo (1993-1994)
Logo: Over a blue BG with shadows of palm trees, we see the Carlton logo at the top right of the screen, which has the T being smaller and resting in the L.
Variants:
Sometimes, the ITV logo is shown at the bottom right with "Part of the" above it and "Network" below it.
Closing variant: Television series would say "A Carlton Presentation For ITV". This is a still logo.
FX/SFX: Just the moving BG. None for the closing variant.
Music/Sounds: A auroraric theme combined with trumpet sounds sometimes with a voiceover saying: "You're Watching Carlton, Television for London" or "This is Carlton, Television for London". For the closing variant, it's the end title theme from any show.
Availability: Extinct. The closing would appear on various shows of this era such as The Bill.
Scare Factor: Minimal.
2nd Logo (1994-1996)
Logo: We see the Carlton logo over a background of fireworks.
Variant: The BG color varies over time.
FX/SFX: The background animation.
Music/Sounds: An excellent futuristic theme.
Availability: Extinct.
Scare Factor: None.
3rd Logo (1996-1999)
Logo: We see the Carlton logo situated against a yellow/orange BG.
Variants: There were many animated variants of the logo, and again, the BG color varies over time. FX/SFX: None for the still variant. Quite cheesy for the animated variants.
Music/Sounds: None for the still variant. A four note theme which comes in different sounds for the animated variants.
Availability: Extinct.
Scare Factor: None for the still variant. Low for the animated variants.
4th Logo (1999-2002)
Logo: Over a blue (or yellow) BG with revolving stars, we see the Carlton logo, which looks just like it did before, except with a drawing of a star on the upper right. The then-current ITV logo is shown below, along with the URL www.carlton.com.
Variants:
On American-produced shows, "AMERICA" appears just below, sometimes with "action time" below that in a large font.
There were many animated variants of the logo which begin with a heart shape varying in different styles. The heart shape then glows white into this logo.
For international distribution, there is a phrase that reads "Distributed by" in a small font above the name and "INTERNATIONAL" below the name. All the way at the bottom has the text "Carlton International Media Ltd. This logo is completely still.
Some programmes have the text "A CARLTON PRODUCTION."
FX/SFX: The stars. None for the international variant and the production variant.
Music/Sounds: A four note theme followed by the last 3 notes which comes in different sounds. There would also be an announcer announcing the program or movie airing. For the international variant, it's silent. Over the production variant, the end theme plays.
Availability: Rare; plastered the WB logo on The Big Brawl at the end on Showtime. The production variant was seen on programmes such as Dale's Supermarket Sweep.