Logo descriptions by TheMisterFree Logo captures byEric S. and Bob Fish Editions by Jeffrey Gray Video capture courtesy of Eric S.
Background: This was the short-lived movie production arm of the CBS Television Network active between 1978duringandthe1989.1980s.
1st Logo (1981-1983)
Nicknames: "3D CBS", "Zooming up CBS"
Logo: On a bluish-black gradient background, from the lower-right corner, the giant capital words (in silver) "CBS" rise up with solid trails on the bottom. As they turn around, the trails shorten up to normal, while the front turn to black. Then the words Theatrical Films (in white) fade in below ''CBS''.
FX/SFX: The rising, shortening, and color changing of the ''CBS'' text.
Music/Sounds: A majestic sounding fanfare, with some synthesized noises (ala the 1982 Vestron Video logo).
Availability: Rare. Seen on CBS films of the period, such as Back Roads and The Challenge.
Scare Factor: Low, the music might get to some, but it's a cool and harmless logo.
2nd Logo
(1983-1985)
Nicknames: "Boom of Stars", "Tri-Star (not the company)", "☆☆☆"
Logo: On a black background, we see two lines going to the centre, when they crash, we see a big explosion forming lots of white stars, then we zoom out and we see three white stars. Below the three stars, ''C'', ''B'', and ''S'' zoom out, one by one. A laser light turns the whole thing 3-D and wipes in "THEATRICAL FILMS". The logo shines.
Variant: On some films, the logo starts when the three white stars are already there.
FX/SFX: The lines crashing and exploding, forming lots of white stars, the zoom-ins, the flash, and the shining.
Music/Sounds: None.
Availability: The short version can be found on films such as Table For Five. The extended version can be seen on American Dreamer.
Scare Factor: Minimal.
3rd Logo (1985-1986)
Logo: Same as the 1980 CBS Productions logo.
FX/SFX: Same as the 1980 CBS Productions logo.
Music/Sounds: Same as the 1980 CBS Productions logo.
Availability: Seen on old VHS prints of Better Off Dead, usually from Key Video.
Scare Factor: Same as the 1980 CBS Productions logo.