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CBS National IDs
1st Logo
(1947-1953)
Logo: We see the blocky letters "CBS" being shone upon by a spotlight against a dark BG.
FX/SFX: It's still.
Music/Sounds: Silent, or the end theme of the show, which may be coupled by an announcer saying "This is CBS, the Columbia Broadcasting System.".
Availability: This is long extinct on TV, for all I know.
Scare Factor: Low.
2nd Logo
(1953-Late '50s)
Nickname: "Eye in the Cloudy Sky"
Logo: We see the familiar CBS "Eyemark" against a cloudy sky. Inside the eye are the words "CBS TELEVISION NETWORK", with "CBS" in a tall font. Sometimes, a shutter in the center opens up to reveal the name.
FX/SFX: Just the shutter opening up.
Music/Sounds: Silent, or the end theme of the show, which may be coupled by an announcer saying "This is the CBS television network.".
Availability: See 1st logo.
Scare Factor: Low.
3rd Logo
(Late '50's)
TBA
4th Logo
(Late '60's)
TBA
5th Logo
(1970-1971)
TBA
6th Logo
(1971-1972)
TBA
7th Logo
(1972-1973)
TBA
8th Logo
(1973-1974)
TBA
9th Logo
(1974-1975)
TBA
10th Logo
(1975-1976)
TBA
11th Logo
(1976-1977)
TBA
12th Logo
(1977-1978)
TBA
13th Logo
(1978-1979)
TBA
14th Logo
(1979-1980)
TBA
15th Logo
(1980-1981)
TBA
16th Logo
(1981-1982)
TBA
17th Logo
(1982-1983)
TBA
18th Logo
(1983-1984)
TBA
19th Logo
(1984-1985)
TBA
20th Logo
(1985-1986)
Logo: On a blue BG, we see a yellow outline of the Eyemark with "CBS" in its familiar font in the center, in white.
Variants: TBA
FX/SFX: It's still.
Music/Sounds: Just an announcer saying "This is CBS.".
Availability: Extinct.
Scare Factor: None.
21st Logo
(1986-1987)
TBA
22th Logo
(1987-1988)
TBA
23rd Logo
(1988-1989)
TBA
24th Logo
(1989-1990)
TBA
25th Logo
(1990-1991)
TBA
26th Logo
(1991-1992)
TBA
27th Logo
(1992-1995)
Nicknames: "Aurora CBS", "The Aurora Lights"
30th Logo
(1995-1996)
TBA
31st Logo
(1996-1998)
TBA
32nd Logo
(1998-1999)
TBA
33rd Logo
(1999-2000)
TBA
34th Logo
(2000-2001)
TBA
35th Logo
(2001-2002)
TBA
36th Logo
(2002-2003)
TBA
37th Logo
(2003-2004)
TBA
38th Logo
(2004-2005)
TBA
39th Logo
(2005-2006)
TBA
40th Logo
(2006-2007)
TBA
41st Logo
(2007- )
TBA
(1947-1953)
FX/SFX: It's still.
Music/Sounds: Silent, or the end theme of the show, which may be coupled by an announcer saying "This is CBS, the Columbia Broadcasting System.".
Availability: This is long extinct on TV, for all I know.
Scare Factor: Low.
2nd Logo
(1953-Late '50s)
Logo: We see the familiar CBS "Eyemark" against a cloudy sky. Inside the eye are the words "CBS TELEVISION NETWORK", with "CBS" in a tall font. Sometimes, a shutter in the center opens up to reveal the name.
FX/SFX: Just the shutter opening up.
Music/Sounds: Silent, or the end theme of the show, which may be coupled by an announcer saying "This is the CBS television network.".
Availability: See 1st logo.
Scare Factor: Low.
3rd Logo
(Late '50's)
4th Logo
(Late '60's)
5th Logo
(1970-1971)
6th Logo
(1971-1972)
TBA
7th Logo
(1972-1973)
TBA
8th Logo
(1973-1974)
9th Logo
(1974-1975)
10th Logo
(1975-1976)
11th Logo
(1976-1977)
12th Logo
(1977-1978)
13th Logo
(1978-1979)
14th Logo
(1979-1980)
15th Logo
(1980-1981)
16th Logo
(1981-1982)
17th Logo
(1982-1983)
18th Logo
(1983-1984)
19th Logo
(1984-1985)
20th Logo
(1985-1986)
Variants: TBA
FX/SFX: It's still.
Music/Sounds: Just an announcer saying "This is CBS.".
Availability: Extinct.
Scare Factor: None.
21st Logo
(1986-1987)
22th Logo
(1987-1988)
23rd Logo
(1988-1989)
24th Logo
(1989-1990)
25th Logo
(1990-1991)
26th Logo
(1991-1992)
27th Logo
(1992-1995)
Nicknames: "Aurora CBS", "The Aurora Lights"
Logo: A lavender CBS eye zooms out, from an extreme close up and at an angle, over a black background filled with colorful Aurora lights. It gets a comfortable distance away from the screen, and a gray "C B S" is below, in Helvetica Neue. A lens flare brightens everything up, turning the CBS eye sky blue and the text white.
Variant: On the night of August 30, 1993, this ID played as normal, except David Letterman did the V/O spiel. Dave faded in midway through the animation, and shrugged. Dave fades out by the end of the ID.
FX/SFX: All the animation. Pretty nice CGI (except for the lens flare).
Music/Sounds: A four-note jingle, with a delay between the first two notes (which is filled with what sounds like a harp), followed by twinkling sounds (the network usually cut away by this point) This is coupled with an announcer (there were two different ones) saying "This is CBS.". The four note jingle has since served as the network's musical logo, akin to the NBC chimes.
Availability: Gone beyond tapes and the Internet.
Scare Factor: Low, the darkness may get to some, but this is generally considered a favorite among vintage TV buffs.
28th Logo
(1994-1995)
TBA
29th Logo
(1995)
Logo: On a black BG, the CBS eye swirls towards the viewer. When it gets a moderate distance away, it stops, and "CBS" (fashioned like the network ID of the era) wipes in below.
FX/SFX: All the animation.
Music/Sounds: An rising note (like in the Nelson Entertainment logo), followed by a "ding". It's also the same jingle heard in the early '90s WPBT logo.
Availability: Long extinct on TV; it's only known appearance was in the early hours of January 2, 1995, used to denote that Baltimore's WJZ had switched to CBS.
Scare Factor: Low to medium; it's appearance is rather unexpected.
Variant: On the night of August 30, 1993, this ID played as normal, except David Letterman did the V/O spiel. Dave faded in midway through the animation, and shrugged. Dave fades out by the end of the ID.
FX/SFX: All the animation. Pretty nice CGI (except for the lens flare).
Music/Sounds: A four-note jingle, with a delay between the first two notes (which is filled with what sounds like a harp), followed by twinkling sounds (the network usually cut away by this point) This is coupled with an announcer (there were two different ones) saying "This is CBS.". The four note jingle has since served as the network's musical logo, akin to the NBC chimes.
Availability: Gone beyond tapes and the Internet.
Scare Factor: Low, the darkness may get to some, but this is generally considered a favorite among vintage TV buffs.
28th Logo
(1994-1995)
29th Logo
(1995)
Logo: On a black BG, the CBS eye swirls towards the viewer. When it gets a moderate distance away, it stops, and "CBS" (fashioned like the network ID of the era) wipes in below.
FX/SFX: All the animation.
Music/Sounds: An rising note (like in the Nelson Entertainment logo), followed by a "ding". It's also the same jingle heard in the early '90s WPBT logo.
Availability: Long extinct on TV; it's only known appearance was in the early hours of January 2, 1995, used to denote that Baltimore's WJZ had switched to CBS.
Scare Factor: Low to medium; it's appearance is rather unexpected.
30th Logo
(1995-1996)
31st Logo
(1996-1998)
32nd Logo
(1998-1999)
33rd Logo
(1999-2000)
34th Logo
(2000-2001)
35th Logo
(2001-2002)
36th Logo
(2002-2003)
37th Logo
(2003-2004)
38th Logo
(2004-2005)
TBA
39th Logo
(2005-2006)
TBA
40th Logo
(2006-2007)
TBA
41st Logo
(2007- )
WizardDuck |
Latest page update: made by WizardDuck
, Sep 14 2009, 4:32 AM EDT
(about this update
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Edited by WizardDuck
38 words added 35 words deleted view changes - complete history) |
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Keyword tags:
CBS
CBS Broadcasting Inc.
CBS Corporation
CBS Television Network
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