(1966-1970's)

Nickname: "CBS in Color", "CBS Presents this Program in Color"

Logo: On a black background, we see a "C" dropping from the bottom of the screen. Then a "B" drops from the top of the screen, and then an "S" drops from the top of the screen. All the letters form "CBS" in its corporate font, and are all white. Afterwards, a yellow CBS eye logo goes through "CBS", changing the letters from white to green for "C", blue for "B", and red for "S", and the CBS eye logo appears next to "CBS".

FX: Simple, but effective 2D animation.

Music/Sounds: A 3-note synth tune by Eric Siday as the letters drop, followed by synth warbling as the CBS eye spins through the letters, and finally a 3-note fanfare. An announcer will say, "CBS presents this program in color!".

Availability: Extinct. This was seen on programs from this era when they all went color. However, this made a comeback on "The Price is Right" and "Kids Say the Darndest Things" from 1997-2000. However, this logo can be found on the Hogan's Heroes: The Complete First Season DVD.

Scare Factor: Medium to high, due to the creepy Eric Siday music, announcer, and dark background. But this one does have its fans.