Logo descriptions by Matt Williams and Matt Anscher
Logo captures by Eric S., Logoboy95 and Wisp2007
Editions by Bob Fish, V of Doom, wisp2007 and Nathan B.
Video capture courtesy of 8to16to35
Background: The Buena Vista distribution company was established in 1953 after Disney broke off his distribution deal with RKO Radio Pictures, using a logo in some form until about 1984. It is named after the street on which the Disney Studios reside. In 2007, the company was renamed and rebranded as Walt Disney Studios Motion Pictures.
1st Logo
(1954-1984)
The Standard Logos and their Variations
Custom Title Cards
Logo: On a blue/black gradient background, we see the text "DISTRIBUTED BY Buena Vista FILM DISTRIBUTION CO., INC." in light blue, with "Buena Vista" in a weird signature-like logo font, and the other words in a font that looks like carved wood.
Variants:
- Starting in 1960, the phrase was shortened to "DISTRIBUTED BY Buena Vista DISTRIBUTION CO., INC."
- This logo was redone in 1966, brightening up the background to a blue/white gradient and changing the letters to a turquoise color. Also, the font for the "DISTRIBUTED BY" and "DISTRIBUTION CO., INC." text would change into a more normal font.
- The logo was changed again in 1979, changing the background to a blue/green gradient and making the "Buena Vista" text blocky.
- The first animated Disney films to use a Buena Vista logo (Lady and the Tramp, Sleeping Beauty, One Hundred and One Dalmatians) had a special customized Buena Vista logo that was designed to blend in with the movie's opening credits. Starting with The Sword in the Stone, they would just use the regular BV logo.
- After this logo ended, the words "WALT DISNEY PRODUCTIONS PRESENTS", in a plain font and often as part of the credits, would fade in over the picture. Again, Disney did not gain its own logo until 1985.
- On Darby O'Gill and the Little People, the text is on a bluish green gradient sunburst background and in an "Arabian" font.
- There is an extremely rare logo on The Cat from Outer Space and Hot Lead and Cold Feet (both 1978). The background is a set of red, yellow, and orange stripes on a blue background, and the text is modified to "A Buena Vista RELEASE" (Buena Vista in one word) in Helvetica font.
- A black and white variation of the 1979 BV logo appears on the 1984 Tim Burton short Frankenweenie, which was the last film to have the 1979 BV logo.
- A black and white variation of the 1959 BV logo also exists.
- There is a variation with "Presents", in the same font as "Buena Vista", below.
- On some shorts, "DISTRIBUTED BY Buena Vista DISTRIBUTION CO., INC." is omitted and a Walt Disney Educational Media Company (accompanied with its own symbol: a Mickey head with a graduation cap) logo is substituted over.
FX/SFX: None.
Music/Sounds: Often, a customized fanfare composed just for that movie, to play over the logo. Was also seen silent.
Music/Sound Variants: There was a special 12-note, horn-driven stinger for 1950's and 1960's-era rereleases of classic Disney short cartoons from the 1930's and 1940's. This is preserved on some cartoons featured as supplements on DVDs of other Disney movies: - The Sword in the Stone has "Knight for a Day," starring Goofy, with the logo and music
- The Vault Disney series of DVD's (Pollyanna, The Parent Trap, Old Yeller, Swiss Family Robinson) each have a short cartoon before them; these shorts all have the logo and music before them.
Availability: This logo was cut on video releases between 1985 and 1991, but is now preserved on most Disney features from this era, and sometimes also replaces the still RKO logo used on very early Disney flicks. The only place where this is accidentally plastered over is on the DVD of Old Yeller, which has its custom Buena Vista music playing over the end of the Walt Disney Pictures logo. The Rescuers was also seen with the BV logo with a thunderclap heard over it, but was replaced with the 1985 Walt Disney Pictures logo on the 1999 VHS release, and again on the 2003 DVD release (yet preserving the thunderclap). Mary Poppins also originally had the BV logo, but was replaced with the 1990 Walt Disney Pictures logo on the 1997 VHS release and all DVD releases. All other 1954-1984 titles that we are aware of have the Buena Vista logos.
Scare Factor: Low; generally varies on a case-to-case basis. A movie with no fanfare wouldn't be scary, but when it's a loud, powerful fanfare (such as on Bedknobs and Broomsticks), it might scare some.
2nd Logo
(1981-1983)
Nicknames: "The Sparkles", "Zooms"
Logo: On a black BG, a blurry object zooms out. When it fully sharpens, it is revealed to be the text "DISTRIBUTED BY BUENA VISTA DISTRIBUTION CO., INC.", with
"BUENA VISTA" in a taller, bolder font. The words sparkle, and then fade out to be replaced by "WALT DISNEY PRODUCTIONS". The words then blur up again and zoom in towards us.
FX/SFX: The zooming, the "sparkles".
Music/Sounds: "Pings" timed to go with the sparkling of the words, "whoosh " noises that sound during the zooms, and a thud noise just before the "WALT DISNEY PRODUCTIONS" logo zooms in.
Availability: An oddity; this can only be seen on Condorman, but may be on other Disney films of the era. Tron contains a variation that does not incorporate any animation.
Scare Factor: Low; that "thud" noise and the whooshing may get to some people, but it's basically harmless.
3rd Logo
(1983-2007)
Logo: Basically, an ending in-credit text reading "Distributed by BUENA VISTA Distribution Co., Inc.". Starting in 1987, the text was changed to "Distributed by BUENA VISTA PICTURES DISTRIBUTION (INC.)".
FX/SFX: Either scrolling up (like the rest of the closing credits), or none.
Music/Sounds: None, or the ending theme.
Availability: Although it is no longer in use, it is seen as the very last thing you see in the credits in every Walt Disney Pictures movie from 1983 to 2007. It is also seen on every Touchstone movie from 1984-2007.
Scare Factor: None.