Atlantic Releasing Corporation

Compiled by Sean Beard
Logo captures by V of Doom and Wisp2007
Editions by V of Doom and Bob Fish
Video captures courtesy of TheHugeTVFan
, That Logo Dude and MachineryNoise


Background:
Atlantic Releasing Corporation was formed in 1981 as an independent film distributor. When it was closed in 1988, Island Alive bought Atlantic Releasing's library (though Paramount retained TV and, until recently, home video rights). Island Alive sold out to PolyGram within two years (that company was originally Island Pictures, a movie subdivision of Island Records and Alive Films, an "art-house" film production/distribution company; those two companies merged in 1987). The Island Alive (which became a subdivision of PFE, like Working Title and Propaganda Films) holdings, along with the pre-March 1996 PolyGram Filmed Entertainent library ended up at MGM, now under Sony Corp. and its partners.


1st Logo
(1981-1985)
Atlantic Releasing Corporation - CLG WikiAtlantic Releasing Corporation - CLG Wiki

Nicknames: "AR", "Flashing AR", "The Lights"

Logo: Starting on a black background, a string of flashing white lights forms, creating a shape with blue rays of light extending beyond the white lights. When it looks like an A is about to be made, the lights make a right turn to a semi-oval part. In the same trail, the lights go back up and make a more accurate R. When the shape completes, it flashes as a a whole, then the shape straightens out into a horizontal line. The line flashes and all the lights split to the top and bottom of the screen. This reveals the text:

ATLANTIC RELEASING CORPORATION
PRESENTS

or

ATLANTIC RELEASING
CORPORATION

Variant: On Here Come The Littles, the text changes to:

AN
ATLANTIC RELEASING CORPORATION
RELEASE

FX: The forming of the "AR" shape, which looks pretty good, but....

Cheesy Factor: The text shown at the end really, really looks awful. It's something about the glow or font, but it really looks dated.

Music/Sounds: None, execpt for the opening theme of the movie.

Availability: Near extinction outside of old VHS prints of Atlantic films from the era, as this was plastered with the current MGM logo on DVD (except for the Starchaser DVD which retains the custom variant. It was also seen on Here Come The Littles (a theatrically released compilation film edited from The Littles cartoon series).

Scare Factor: Medium to High, this logo has some nice animation, but the design of the "AR" could put some people off.




2nd Logo
(1985-1988)
Atlantic Releasing Corporation (Earlier Variant)Atlantic Releasing Corporation - CLG Wiki

Nicknames: "Golden Star", "Streaking Star
"

Logo: We see a golden, shiny triangle zoom out. Once the triangle is fully developed, a star shape inside the triangle pushes out, with lots of shining behind it. The star moves to the right and reveals the word "Atlantic" on a sky-gradiant background. The star keeps moving, leaving a shiny
trail behind (that crosses paths with the other letters) until it reaches the "i" and places itself on top of it. The trail then becomes more transparent, and the text "RELEASING CORPORATION" appears with a laser effect below a line between it and "Atlantic". The entire logo then shines.

Variants:
  • An earlier variant exists; the animation is the same, but there is a byline added. It fades in after the "RELEASING CORPORATION" is lasered in. The byline is very hard to read, as it is in gold, but it reads:

A Subsidiary of the
Atlantic Entertainment Group

Copyright 1985 Atlantic Entertainment Group All Rights Reserved

  • For the later releases, this logo is shortened.

FX: Excellent CGI animation, one of the best efforts from the Eighties, the sound effects fit in quite well, and the whole logo looks super cool when complete, but......


Cheesy Factor: Especially with the byline variation, the gold text is difficult to read.

Music/Sounds: No music, wind sounds start it off, then an explosion/rocket-type noise is made when the star advances, with a laser noise for when the other text appears.

Availability: Uncommon, usually saved on most Atlantic releases of the era, usually preceeded by the Paramount logo (Paramount Communications or Viacom-era versions) on older prints and MGM on current ones. Atlantic Releasing had licensed to Paramount the US television and home video rights to its library in 1985; these reverted to MGM after it bought the pre-1996 PolyGram Filmed Entertainment library.
MGM has released both Teen Wolf movies and Valley Girl on DVD. On the Teen Wolf DVD, Teen Wolf Too has the Gold Star logo kept, with the MGM ID preceeding. New prints of the Atlanitc Releasing films have this logo retained with the MGM logo before it.

Scare Factor: Low, the sound might get to some, but this is another fine logo from Atlantic, one wonders what they would have if they wer
e still around today.


BobFish
BobFish
Latest page update: made by BobFish , Sep 29 2008, 12:16 AM EDT (about this update About This Update BobFish Edited by BobFish

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