Associated-Rediffusion/Rediffusion LondonThis is a featured page

Logo descriptions by LongLifeRock, Reactor37654 and mr3urious
Logo captures by mr3urious
Editions by VofDoom, mr3urious and Nathan B.


Background: Associated-Rediffusion was the first ITV franchise to go on air, providing London's first weekday (Monday through Friday) service. A-R launched with a gala performance, presented jointly with ABC, on Thursday 22nd September 1955. In 1964 the channel shortned its name to "Rediffusion London". In 1968, the company's franchise wasn't renewed and it was replaced by Thames (a forced joint venture between Rediffusion and EMI, which by then owned Associated British Corporation, ABC's parent company; ABC had also lost its franchise that year). The surviving A-R/Rediffusion London archive material is owned by Archbuild Ltd. and is held by the British Film Institute.
In 1994, Victor Lewis-Smith purchased the rights to the Associated-Redifusion name (and related trademarks) and launched a new company under the legendary name (which has produced a number of acclaimed documentaries). The present-day A-R (http://www.associated-rediffusion.tv) is active as a producer of documentaries and drama programming for ITV, Channel 4 and Channel 5.


1st Logo
(1955-Late 1950s?)
Associated-Rediffusion  - CLG Wiki

Nickname: "Spinning Star", "Adastral"

Logo: On a black background, a 16-pointed star (called the "Adastral" by the company's owners) spins a little clockwise while Associated-Rediffusion and Presents slide from the right and left sides of the screen, respectively.

Variant: There is a still logo that's already formed and just the music plays.

FX: The star spinning, the sliding text.

Cheesy Factor: Simple animation.

Music/Sounds: A 5-note trombone fanfare with 5 beeps, which represent Associated-Rediffusion's initials in morse code (short-long, short-long-short).

Availability: Extinct on TV.

Scare Factor: Medium; the fanfare may scare a few people.

2nd Logo
(Late 1950s?-1964)

Logo: Set against what appears to be a car is a slightly smaller version of the star from before with the wordsAssociated-Rediffusion/Rediffusion London - CLG Wiki "ASSOCIATED-REDIFFUSION" are shown with "LONDON'S TELEVISION", in a slightly smaller font, below that. The camera then quickly pans up to a cameraman on a crane.

FX/Cheesy Factor: It's all live-action.

Music/Sounds: Same as the first logo.

Availability: Extinct on TV; apparently used on outside broadcast (live remote) shows and news programming.

Scare Factor: Low to medium, due to the fanfare and general appearance of the logo.

2nd Logo
(1964-1968)


Associated-Rediffusion  - CLG WikiAssociated-Rediffusion  - CLG Wiki

Nickname
: "Spinning Star II", "Adastral Mk. 2", "A-R (or Rediffusion) Star"

Logo: On a gray background, a black rectangle extends to both sides of the screen. Once it is done, "Rediffusion" in white appears on the rectangle. The Adastral star and "London" appear above and below "Rediffusion" respectively. The star spins counterclockwise.

Variant: On the first year it was used, after the above details, the gray background would turn black via a sliding effect.

FX: The rectangle, star spinning, and sliding.

Cheesy Factor: Simple animation.

Music/Sounds: A seven note horn fanfare composed by Johnny Dankworth.

Availability: Same as the previous logo. Was seen in-credit with animation on Ready, Steady Go! VHS releases in the mid-1980s.

Scare Factor: Low to medium.



3rd Logo
(1967-68)

Nickname: "Colour Spinning Star"

Logo: The familiar Rediffusion London logo design from its previous incarnation is seen on the screen but this time, the background is blue and the Adastral is red (or, on a few programs, yellow). The lettering is a deeper white shade on the Rediffusion name and "London" is colored yellow.

FX: The familiar 16-pointed star spins as usual.

Cheesy Factor: Same as above.

Music/Sounds: The same fanfare from the previous logo at the start of the program; silence or the closing theme finishing out.

Availability: Extinct on TV; was used on the few color programs made by the company prior to the controversial 1968 loss of this ITV franchise.

Scare Factor: Low.



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Latest page update: made by THELOGOfactory1.12 , Sep 30 2009, 3:10 PM EDT (about this update About This Update THELOGOfactory1.12 Edited by THELOGOfactory1.12

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Keyword tags: 1950s 1960s British
More Info: links to this page
Started By Thread Subject Replies Last Post
SeanElGatoTV2k8 A-R Spinning Star 0 Apr 25 2008, 9:39 PM EDT by SeanElGatoTV2k8
Thread started: Apr 25 2008, 9:39 PM EDT  Watch
Did some checking on Rediffusion...a TV critic named Victor Lewis relaunched A-R in '94 after buying the rights to the name and trademarks (the Spinning Star is actually called the Adastral; Southern Star owned it until the present-day A-R came into being). The present-day A-R has a website with more info.
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Keyword tags: 1950s 1960s British Rediffusion
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