Artificial Eye (UK)

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Logo descriptions by Jeffery1970 and DarkJester25
Video captures by Jason Gibson


Background: Artificial Eye is a British film distributor, specializing in foreign-language and art house films for cinema and home entertainment. The company was founded in 1976 by Andi Engel (November 11, 1942-December 26, 2006), a German-born film enthusiast, and his then wife, Pamela Balfry, who had a background working with Richard Roud at the London Film Festival. She became Artifical Eye's first managing director. Since 2006, Artifical Eye is part of Curzon World, a group of companies in the film entertainment industry which also included the Curzon chain of seven cinemas plus eight joint cinemas, video on demand service, Curzon Home Cinema, the retail DVD distributor Fusion Media Sales, and horror film distributor Chelsea Film (launched in 2010).

1st Logo
(1990s-2008)
Artificial Eye (1990s-2008)<embed allowfullscreen="true" height="228" src="http://wikifoundrytools.com/wiki/closinglogos/widget/youtubevideo/58eb5b96ac176cb833253c067ab8afb56d83341d" type="application/x-shockwave-flash" width="388" wmode="transparent"/>


Logo: On a black background, we see a white, mechanical-looking object somewhat like an old computer blueprint. The object is tilted. The words Artificial Eye fade into a blank rectangle on the object, and then the entire logo fades out to black.


FX/SFX: Just the fading in of the text, and the fading out of the logo.

Music/Sounds: None.

Availability: Seems to be common in the UK.

Scare Factor: None to Minimal. There's nothing that could scare a person, unless that person finds black backgrounds scary.




2nd Logo
(2008-)

Artificial Eye (2009)


Logo: The circuits which are now black and white zoom in to the screen. The eye part then pulsates rings at the screen, until it zooms in and fades to the exact same circuit as before, but now the colors are inverted.

FX/SFX: Good looking animation.

Music/Sounds: A gentle piano, guitar and choir tune.

Availability: Appears to be fairly common in the UK.

Scare Factor: None to Minimal. The new colors on the black background might spook a young child, but otherwise this is a boring logo.