Descriptions by LongLiveRock, Hoa & bigladiesman
Images by Newave


Background: Created in the late 1960s as part of The Beatles' failed Apple Corps, only released four films. Apple Corps still exists, primarily to oversee control and licensing of Beatles-related assets and the Apple Records back catalog.

(1968-1970's)

Nicknames: "Special apple", "Hand-drawn apple", "The Fab Four logo", "The logo that looks like it's been made by Yoko Ono"


Logo: On a moving space background (which even shows a nebula), a hand drawn-looking red apple (as opposed to Apple Ltd. logo, which was a green apple) come from the right while rotating and places itself on the left of the screen. It stays there while rotating for about five seconds until it starts peeling itself. The part being peeled forms a spiral which ends forming the words "films" in a handwritten font (it gets some "perforations" as well, making it to look like a filmstrip - and, I have to remark it, just "look like") . The peeled part of the apple shows the words "AN APPLE". Overall, we get the phrase "AN APPLE film".

SFX: Everything!!!...

Cheesy factor: ... Which just screams late 60s: the design is overly psychdelic, the animation is choppy, and the space moving looks like it's been made by poorly done stop-mtion.

Music: We start with some electronic, computer/space like sounds, then when the apple starts coming, a rocking, state-of-the-art electric guitar & percusion driven tune is heard. When the apple is peeling itself, we hear a WHOOSH-like sound fading in until it completely muffles the guitar tune, and gets louder over the finished logo. Finally we hear the electronic sounds again.

Availabilty: Can be seen on the DVD releases on their 1970s films, "Born to Boogie", "Concert for Bangladesh", and "Son of Dracula".

Scare Factor: High, bordering on nightmare for those who see it for the first time. The general cheesiness of the logo (I think that was made on purpose, though) and the loud electronic sounds are likely to scare many unaware viewers (was it another of John's pranks to unnerve his fans? :P). The guitar tune is very nice, though.