American Public TelevisionThis is a featured page

Background: APT was founded in 1961 as the Eastern Educational Television Network (EEN), distributing public TV shows such as The French Chef, Mr. Rogers Neighborhood, and Washington Week to public television stations on a regional basis, and then nationwide when NET (now PBS) was formed. They changed their name to Interregional Program Service in the 1980s, became American Program Service (APS) in 1992, and changed to their current name, American Public Television in 1999.



1st Logo
(1992-1999)
American Program Service (Early-Late 1990s)
Nickname: "A Production of..."

Logo: On a maroon-colored background, we see the text

A PRODUCTION OF
AMERICAN PROGRAM
SERVICE

in Copperplate, which zooms in slightly. There is a shining wipe on the text.

Variants: There is a variant which has "BOSTON" under the text. Another variant has the text "Distributed By" in place of "A Production Of". Another variant says "A Presentation Of".

FX/SFX: The name zooming in, the "shimmer".

Cheesy Factor: Pretty cheap for 1992.

Music/Sounds: None. In other cases, it uses the end theme of the show. Bloopy's Buddies, however, used their own generic theme over the logo (as well as two other logos that produced Bloopy's Buddies as well).

Availability: Seen on Bloopy's Buddies, Computer Chronicles, and The Big Comfy Couch episodes from the era. However, since those shows don't air anymore, it's pretty much extinct outside of personal recordings. Still intact on the "Cyber Cafes" and "Macworld" episodes of Computer Chronicles on the Internet Archive, from 1996. Used in tandem with the next logo.

Scare Factor: Low.



2nd Logo
(1994-1999)
American Program Service (1990s)

Nickname: "APS", "Programs For Public Television"

Logo: On a black background with 2 orange/brown squares, we the letters "aps" in orange/brown with the words "American Program Service" below the letters zooming out from us, with the "p" slightly on top of the "a", a white bracket revealing the "p", and a black bracket revealing the "s". Once the letters shift into place, the words:

________
Programs
For Public
Television

appear below the letters "ps", while a small flash appears above the "a" in the top left hand corner. Also, one of the squares disappears, leaving one square in the background, which rotates.

FX/SFX: The animation in the logo.

Music/Sounds: A somewhat patriotic 7-note synth tune with a drum crescending throughout. It is possible that this version was sometimes used for the 1st logo.

Availability: Extinct. Was seen on 1994-1998 episodes of Computer Chronicles. A few episodes from the era on the Internet Archive retain this.

Scare Factor: None



3rd Logo
(1999-2008)
American Public Television - CLG WikiAmerican Public Television - CLG Wiki

Nickname: "The Squares"

Logo: On a black background, we see two squares, one with white outlining and the other with red outlining, shifting throughout, and each one is blue with watermarks of the name on them. Then a red outline forms another square, which appears in the same color also with watermarks of the name as it finishes, with the text "American Public Television" on it.

Variants:
  • Starting in 2000, the URL text "aptonline.org" appeared under the company's name. In more recent years, it reads "APTonline.org".
  • On The Organ Wise Guys shorts, the logo appears at the bottom of the screen with the text: "Copyright (C) (Year) American Public Television" to the left of the logo.
FX/SFX: The animation in the logo.

Music/Sounds: Same as 2nd logo.

Availability: Very common, but not as common as it was back then. Appeared on many shows airing on PBS stations, as well as independent Public TV stations such as KCET. It is also common on shows on the digital broadcast network Create (which APT partially owns).

Scare Factor: None.



4th Logo
(2008-2011)
American Public Television (2010)

Nickname: "The Squares II"

Logo: Nearly the same as before, but animated for HD, darker and seemingly quicker in pace. The company name is in the Gotham font instead of the Helvetica font.

Variant: Originally, there was no URL in the logo, but starting in late-2009, the URL text "APTonline.org" appears under the company's name.

FX/SFX: All of the animation.

Music/Sounds: See 2nd and 3rd logos.

Availability: Uncommon. Was seen on WORLDFOCUS.

Scare Factor: Low. This logo may be jarring if you expect the 1999 logo and end up with this one.



5th logo
(2011-)
American Public Television (2011)

Nickname: "Shady Squares"

Logo: On a shady steel gray/blue gradient background, we see the words "American Public Television" in a Garamond font appear. Then, several blue/aqua/white-textured squares zoom out from out of nowhere and the URL "aptonline.org" appears below.

FX/SFX: Modern computer animation.

Music/Sounds: A 4-note synthesized new-age tune. Sometimes the previous logo's music was heard.

Availability: Current. Seen on WORLDFOCUS, Mr. Bean, and The Joy of Painting, among others.

Scare Factor: None.




StephenCezar15
StephenCezar15
Latest page update: made by StephenCezar15 , Saturday, 8:43 PM EDT (about this update About This Update StephenCezar15 Edited by StephenCezar15


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STORMERS-ATTITOONS CURRENT APT LOGO WITH PREVIOUS LOGO'S MUSIC! 0 Aug 22 2012, 1:04 PM EDT by STORMERS-ATTITOONS
Thread started: Aug 22 2012, 1:04 PM EDT  Watch
After I Watched "Lidia's Italy In America, I Saw The Current APT Logo Using The Previous Logo's Music!
6  out of 6 found this valuable. Do you?    
MariluHennerArtist45 Wait.... 0 May 18 2012, 3:27 AM EDT by MariluHennerArtist45
Thread started: May 18 2012, 3:27 AM EDT  Watch
Mr. Rogers' Neighborhood was an APT show?

How's that possible when it ends w/ PBS idents?
(and anyways, if it's an APT show, wouldn't it feature a WQED ID?)
2  out of 2 found this valuable. Do you?    
DaffyDuckScrewball 1st Logo 0 Sep 27 2010, 8:41 AM EDT by DaffyDuckScrewball
Thread started: Sep 27 2010, 8:41 AM EDT  Watch
Can someone please find an image of the 1st logo? Thanks!
7  out of 7 found this valuable. Do you?    
Showing 3 of 3 threads for this page

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