Amblin EntertainmentThis is a featured page

Logo descriptions by Sega3dmm, Jeffrey Gray, and LJK193
Logo captures by Sega3dmm, Jeffrey Gray, CokeFan12,, Derrick Anderson and Logophile
Editions by KramdenII
Video captures courtesy of LogoLibraryinc and GreenDog893

Background: Named after a short film titled Amblin' (1968)
, Amblin Entertainment is a production company founded by Steven Spielberg (the author of said short film), Kathleen Kennedy, and Frank Marshall in 1981. Amblin is only a production studio, and has never distributed its own movies. Its logo features the silhouette of E.T. riding in the basket of Elliott's bicycle flying in front of the moon, from E.T. the Extra-Terrestrial.

1st Logo
(June 8, 1984-May 25, 2012)
Amblin Entertainment / Warner Bros. Pictures (1984) - In-creditAmblin Entertainment (1st Logo)  (1984-Present)

Nicknames: "The E.T. Logo", "In-Credit E.T. Logo"

Logo: A still version of the Amblin logo in white, with an inverse silhouette of Elliott and E.T. flying in front of the moon (represented by an outline) and "AMBLIN" to the right in a font known as Optima; the design is identical to that of Amblin's print logo.

Variant: On Gremlins, the logo appears in the color scheme used from the standard version of the logo, but with the "moon" colored blue; "AN" is above the logo, and "PRESENTATION" is below it, both in red.

FX/SFX: None, unless one wants to count the logo scrolling up near the end of the end credits on some of these films.

Music/Sounds: Music from any given soundtrack.

Availability: The in-credit Amblin logo debuted on Gremlins, and can also be seen on Fandango, all three Men in Black films, and The Mask of Zorro

Scare Factor: None

2nd Logo
(June 7, 1985-August 8, 2014)


Nickname: ''The E.T. Logo II''

Logo: We see a close-up of the moon, which zooms backward until it is on the left side of the screen. Right before the moon stops in its place, a silhouette of a young boy
on a bicycle (Elliott from E.T. the Extra Terrestrial) slowly flies in front of the moon from the left side of the moon's border, stopping in the middle (even when the bicycle stops, the wheels continue to move). At the same time, two red/blue stripes move in from both sides of the screen. The stripe that comes in from the bottom left side places itself right underneath the moon, while the stripe that comes in from the top right side places itself near the top of the moon (this creates a small space to the right of the moon bordered by the stripes on the top and the bottom). When the moon and stripes are in place, the word ''AMBLIN'' appears in a strange fade-in (shadows form the blue letters one at a time, referred to as a "shadow wipe"). When the word ''AMBLIN'' is finally revealed, the wheels begin to stop and smaller red text appears under the bottom red/blue lines that reads ''ENTERTAINMENT'' in spaced out letters to fit the width of the bottom line. Both words are in a similar thin font.

  • A shorter version shows the moon and stripes in place without animation, and it just shows the fade in of the company name. This version first appeared on Who Framed Roger Rabbit, and made its last appearance on Catch Me If You Can.
  • On some movies such as The Goonies, Joe Versus the Volcano, Cape Fear, Hook, and A Far Off Place, the moon is flipped backwards.
  • A still version appears at the end of War Horse, Lincoln, and The Hundred-Foot Journey, as well as some TV shows from Amblin.
  • A black & white version of the logo appears at the end of Hereafter.
  • A short version starts with "Amblin" sliding into place. The wheels move a little.

FX/SFX: The moon zooming backward, the boy on the bicycle appearing and its wheels moving - traditional animation, the red/blue stripes coming from both sides, ''AMBLIN'' shadow-wiping in.

Cheesy Factor: Elliot's cape is in a position such that he looks like a chicken riding on a bicycle.

Music/Sounds: A light orchestral theme composed by John Williams was used with this logo on Young Sherlock Holmes, The Color Purple, The Money Pit, and the 1988 video release of E.T. the Extra Terrestrial. However, it is usually silent, or has the film's closing score.

Availability: Common. It debuted at the end of The Goonies, and can be found on every Amblin film from this era (except Schindler's List, The Bridges of Madison County, Minority Report, Flags of Our Fathers, and Letters from Iwo Jima, as well as the three Amblimation productions, which featured that company's special logo, and the aforementioned with the 1st/print logo on the credits). Most prints of E.T. don't show this logo despite showing the logo on the packaging, except on the 1988 home video release and ABC Family's print of the film. The last film to use this logo was The Hundred-Foot Journey.

Scare Factor: Minimal. The sudden appearance of the moon and/or the silhouette may get to some, but other than that it's harmless and a favorite of many.

3rd Logo
(June 12, 2015- )

Nicknames: "The E.T. Logo III", "CGI E.T. Logo"

Logo: Same concept as before, only CG is used, and the moon and silhouette are three-dimensional. We see Elliot ride the bicycle backing us, and then turn
Amblin Entertainment (2015) left to form the logo. Also, the word "AMBLIN" no longer has the strange shadow wipe effect, and instead uses a more traditional fade-in from the left. The finishing background is now red-gradient black (evening sky).

FX/SFX: Fantastic CGI! The detail of Elliot's cape doesn't make him look like a hen anymore. And E.T.'s finger is glowing, too.

Music/Sounds: The opening theme of the movie or silence.

Availability: Brand new. Debuted after the Universal logo on Jurassic World. Appears at the end of Bridge of Spies.

Scare Factor: None. It is a worthy successor to the previous logo.

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