Alliance Entertainment Corporation (Canada)This is a featured page

Logo descriptions by Nicholas Aczel and Sean Beard
Logo captures by Eric S., V of Doom, Subzero917, Dean Stewart Rumsey, and snelfu
Editions by V of Doom and Eric S.
Video captures courtesy of Eric S. and Subzero917

1st Logo
Alliance Entertainment Corporation (RSL-ICC Company)Alliance (1988)Alliance Entertainment Corporation (1986)

Nickname: "The Shining Text"

Logo: On a shady blue gridlined BG, the metallic stylized text:


appears in the center of the screen, and the underlined text "ENTERTAINMENT CORPORATION" uncovers below it. The "ALLIANCE" shines.

Byline: During 1985-1986 had the joint byline "An RSL • ICC Company" written below "ENTERTAINMENT CORPORATION." Dropped in 1986 as the merger between two of producer Robert Lantos’ movie companies, RSL • ICC and French-Canadian film distributor Vivafilm Ltée., was completed.

The RSL • ICC byline slides down as well as "Entertainment Corporation" from "ALLIANCE" meanwhile the name is shining on this variant.

FX/SFX/Cheesy Factor: The graphics look quite ugly, and the light effects look cheesy.

Music/Sounds: Played over the ending theme of a show.

Availability: Seen on earliest episodes of Night Heat from the 1980s as well as other shows of that time.

Scare Factor: Medium. The terrible look of the logo may not sit well with people.

2nd Logo

Alliance Entertainment CorporationAlliance Entertainment Corporation

Logo: We see a bright iris, then we see on a black-blue gradient background, is the word "ALLIANCE" is in the same style as before. The word "ENTERTAINMENT CORPORATION" fades in below. The logo shines.

FX/SFX: The iris, the shining.

Music/Sounds: The closing theme.

Availability: Uncommon, at least in America. Seen on a daily basis on reruns of Night Heat on Canada’s TVtropolis and DejaView channels (which were owned by CanWest Global, who bought out Alliance Atlantis's cable networks, and are now owned by Shaw Media), and should be intact on all other Alliance shows of the period whenever rerun on Canada’s many cable networks.

Scare Factor: Low. However, it can't be mind-blowing enough if you except the follow-up logo.

3rd Logo
Alliance (1996)
Nickname: "The Metallic A", "The Frontier of the Australian Logo", "The Alliance A"

Logo: We see a dark night sky with mountains of metallic silver gemstones below, one of which streaks brightly. The screen cuts to a bird’s eye view of the gemstones. One of the pyramid-shaped gemstones rises into the air. We cut to a side view of the gemstone turning in the sky, then a facing view of the gemstone turning up on its side until it shapes a long isosceles triangle. A spark flies from the bottom left of the triangle. When the spark reaches the top, it brightens and the triangle turns into a boomerang-shaped metallic A with the text "ALLIANCE" written below in a Times New Roman font. The spark reaches the top and streaks again.

  • On French-language theatrical films, the text "VIVAFILM" appears under the Alliance logo.
  • There exists an updated version, that starts when the "ALLIANCE" text appears.
FX/SFX: It’s all CGI with common accuracy...

Cheesy Factor:...For 1991 that is. As time went by, this logo aged not too well. The music is nice for the time, but sounds dated.

Music/Sounds: Lush synthesizer music, with a ding when the spark brightens.

Availability: In Canada, this logo is somewhat common. While in the U.S, it is uncommon bordering on rare. The short version appears on TV shows such as Beast Wars: Transformers, Due South, Once a Thief, ReBoot, and many others. Appears at the end and (sometimes) the beginning of films aired on Canadian TV. The long version pops up on theatrical and some TV movies, with examples being Crash (1996), The Sweet Hereafter (1997), the Echo Bridge Home Entertainment DVD of the 1983 film Curtains (part of "The Midnight Horror Collection: Bloody Slashers"). and Canadian distributed prints of U.S films (mainly New Line Cinema and Miramax titles) such as Lost in Space, Angus, and Emma. The version with the "Vivafilm" name is very rare and is only seen on French language versions of films distributed in the Quebec market, but can be seen on the U.S DVD of The Sweet Hereafter, if you select French language in the menu or switch the "angle" view on the player. The chances you might see this logo nowadays are lower, due to new prints being made under different distributors or being plastered over with the 1999 AA logo or later ones.

Scare Factor: None. This is a beautiful logo with extra mind-blowing accuracy of the CGI for the era.

Latest page update: made by StephenCezar15 , Jan 14 2015, 9:07 PM EST (about this update About This Update StephenCezar15 Edited by StephenCezar15

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