Logo description by mr3urious
Editions by: Chowchillah
Logo capture and videos courtesy of broadcastDesign

1st (known) Logo
(1962-1970?)

Nickname: "Froot Loops"

Logo: Against a black BG, six circles come in from the left, colored red, pink, blue, light blue, green, and yellow. They all disappear off to the right except the red, blue, and green circles, which transform into an "A", "B", and "C", respectively, and in the corporate font used for the network. The letters then zoom out a bit and the black area shrinks to a circle, forming the ABC logo against a beige BG.

FX: All 2D animation.

Cheesy Factor: The animation is a bit rough. The string variant's music is very poorly played.

Music/Sounds: A dramatic horn fanfare, sometimes coupled with a man saying "This is an ABC color presentation.". There was another version that used an orchestral string fanfare and no announcer (though it was used earlier than the one with the announcer).

Trivia: The ABC logo was designed by Paul Rand (1914-1996), who is better known for designing the logos for IBM and Westinghouse, among others.

Availability: Extinct.This appeared before network broadcasts of "The Bugs Bunny Show" amongst other color programs ABC aired in the Sixties. The earlier music variant may have been seen on at least ONE episode of "The Bugs Bunny Show".

Scare Factor: Low to medium, due to the fanfare, circles, and announcer. The variant with the string fanfare is low.