Logo description by mr3urious
Logo capture and videos courtesy of broadcastDesign

1st (known) Logo
(1962-1970's)

Nickname: "Froot Loops"

Logo: Against a black BG, six circles come in from the left, colored red, pink, blue, light blue, green, and yellow. They all disappear off to the right except the red, blue, and green circles, which transform into an "A", "B", and "C", respectively, and in the corporate font used for the network. The letters then zoom out a bit and the black area shrinks to a circle, forming the ABC logo against a beige BG.

FX: All 2D animation.

Cheesy Factor: The animation is a bit rough.

Music/Sounds: A dramatic horn fanfare with a man saying "This is an ABC color presentation.". There was another version that used an orchestral string fanfare and no announcer (though it was used earlier than the one with the announcer).

Availability: Extinct.This appeared on "The Bugs Bunny Show"

Scare Factor: Low to medium, due to the fanfare, circles, and announcer. The variant with the string fanfare is low.