2waytraffic (Netherlands)This is a featured page

Logo description and captures by Shadeed A. Kelly
Video capture by Eric S.


Background: 2waytraffic is a Dutch entertainment company that was formed in 2004 by former Endemol executives Kees Abrahams, Unico Glorie and Taco Ketelaar that is based in Hilversum, the Netherlands. In December 2006, the company acquired Celador International (not the entire company!) and with it, the international rights to Who Wants To Be A Millionaire? On June 4, 2008, 2waytraffic was acquired by Sony Pictures Entertainment for £114.3 million ($223.2 million in US dollars) and is now under Sony Pictures Television International.


(2007- )

2waytraffic: 2004-2waytraffic-SPE: 20082waytraffic-SPE: 2008-ws


Nicknames: "The 3-D Arrows", "Rotating Arrows"

Logo: On a white background, we see a white 3-D arrow inside a purple 3-D circle pointing down to the other white arrow in a teal 3-D circle. We later see a white flash to reveal "2wa" in silver lettering, which later flashes again to the 2waytraffic logo as the name leans up from diagonal to horizontal while the arrows and circles twists and turns to position itself.

Later Variant: On 2waytraffic's site on October 6, 2008, the flash player intro has the logo that features the byline "a SONY PICTURES ENTERTAINMENT company" under the name "2waytraffic" animating under the logo. However, the byline hasn't appeared yet on on-screen local syndicated episodes of Who Wants to Be A Millionaire?

FX/SFX: The animation. Nice CGI effects!

Music/Sounds: The end title theme from any show. The logo theme is a techno upbeat theme, which has been heard on promos of series on Intellygents.com.

Availability: Common. First seen on That's the Question on GSN (but hasn't been seen due to the compressed credits) and currently seen on post-2007 episodes of Who Wants To Be A Millionaire? in local syndication. Surprisingly, when the tenth anniversary primetime specials of Millionaire aired on ABC in August 2009, this logo, along with the Valleycrest and Disney-ABC Domestic TV logos, did not appear at the end of all 11 episodes! This logo is also seen across the globe on other game shows like 50-50, The Greatest Royalty Expert, That's the Question, Love Brokers, and Take it or Leave It, among others.

Scare Factor: None; it's a clean logo.


1deal2008
1deal2008
Latest page update: made by 1deal2008 , Sep 1 2009, 6:32 PM EDT (about this update About This Update 1deal2008 Edited by 1deal2008

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